Sony Tidbits…


Tamron 17-28mm & 28-75mm Di III RXD Lens Review Using Sony A7C

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Sony ZV-1 firmware update released.
The Camera That Started My YouTube Career (Peter Lindgren)
Sony ALPHA 1 – Adler, Damwild und vieles mehr! (Michael Schaake)
5 Minute Review: Sony 50mm f2 5 G (ThePhoBlographer).
Sigma 65mm f/2 DG DN review by Fred Miranda.
Sony 24mm Gm review by Chris Brockhurst.
A Camouflage Buying Guide for Wildlife Photographers (Explora).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
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We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.


Sony A1 review at Engadget: “it is the most powerful mirrorless camera ever built”


Sony A1 at BHphoto. Adorama. Amazon. Focuscamera. FotoErhardt DE. Calumet DE. Fotokoch DE. Park UK. WexUK. Join the Sony A1 Facebook group here.

Steve Dent from Engadget reviewed the Sony A1 and concluded:

To summarize, the Sony A1 is the most powerful mirrorless camera ever built, and it should be for $6,500. It’s also an impressive demonstration of Sony’s tech prowess, giving us a taste of what’s to come with its future mirrorless lineup.

But does it beat the Canon R5? The superior video and shooting speeds do give it a slight edge, but it would be hard for the average person to justify paying an extra $2,500 for moderately better performance. For another $500, you could also get a “hybrid” video and photo camera by purchasing both a Sony A7S III and an A7R IV.

The primary market for this camera is professional sports, action and wildlife photography. For that, the A1 has incredible speed and reliable autofocus, and the high-resolution photos are a huge bonus for cropping in.

Another valid segment is dedicated 8K video shooting. Because it doesn’t have the overheating problems of Canon’s R5, the A1 is actually feasible for that. If you look at it that way, the A1 is actually one of the cheapest 8K video cameras available.

More A1 news:
According to CAPA the Sony A1 was also the best selling mirrorless camera in Japan (March sales).
And this is a new video by Patrick Murphy-Racey where he conbines the A1 with SONY’s Xperia 1:


Press release: Zenfolio launches eagerly anticipated, highly-scalable solution for photographers


There is a completely revamped tool for photographers that want to promote and their photos on Zenfolio (Click here).

Press release:

Zenfolio launches eagerly anticipated, highly-scalable solution for photographers

(Menlo Park, CA. 15 April 2021) Zenfolio, the market leader in creative and business solutions for photographers, announced the launch of its new, reimagined SaaS solution built from the ground up drawing on 15 years of experience, extensive customer research and a multi-million-dollar technology investment.

Designed by photographers for photographers, this comprehensive solution provides tools to run all aspects of their business with an easy-to-use, responsive interface to show, share, market, and sell photography via mobile, desktop or tablet.

“The strategic decision to build a new platform using the latest, cutting-edge technology was a huge undertaking,” says Munib Siddiqi, Chief Product Officer. “Initial feedback indicates that it is exceeding expectations with its intuitive, feature-rich interface and its powerful sharing and selling options.”

The platform is built on an advanced machine learning infrastructure that provides valuable analytical insights and recommendations, and enhanced photo searching options. It enables integrated booking, invoicing, and digital payment features, intuitive selling, advanced promotional coupon creation, and a simple ordering system for digital downloads and select lab photo products. People Filter, which utilizes facial recognition software built on multiple layers of data protection with a focus on privacy, helps photographers and their clients search through hundreds of photos in seconds, streamlining the photo proofing and selection process.

Two plans, Portfolio and PortfolioPlus are now available in the U.S. Additional plans will be released in the coming months with advanced features targeting studios and specialized photography genres.

John Loughlin CEO remarked, “We have taken extensive research and feedback from our customer base, coupled with cutting edge tech and best in class practices to create the next generation platform empowering photographers to build and grow their businesses in the decades ahead.”

For more information visit


Sony issues first firmware update for the Sony A1


Sony A1 at BHphoto. Adorama. Amazon. Focuscamera. FotoErhardt DE. Calumet DE. Fotokoch DE. Park UK. WexUK. Join the Sony A1 Facebook group here.

If you are one of the lucky people already owning the new Sony A1 we have good news for you. Sony released a new firmware update (download it here).

Benefits and Improvements

  • Fixes an issue where a Picture Profile may be applied even though the Picture Profile feature is set to Off
  • Improves the operational stability of the camera when using Imaging Edge Desktop (Remote) or Imaging Edge Mobile