Our sources told us multiple times the Sony A7IV was scheduled to be announced in September with shipment start in October. But as you all know by now there is a worldwide chip production shortage. The ZV-E10 launch was postponed for two months because of this (from End of May to July first…and now to August). And also other camera companies had to delay the mass production of new cameras. While chip makers are doing everything they can to increase the production the supply issue will be solved by early 2022 only

At this stage I don’t know if Sony will stick to the September announcement and eventually only postpone the shipment start from October to November/December or if Sony somehow found a way to get around the issue.

As for the A7IV specs I still have no 100% solid info but it appears the camera might use a new 30MP (or 32MP) sensor. It will also NOT record 8K.

Enjoy these new leaked images of the Sony ZV-E10:

The Sony A7IV is not coming any time soon. So far it’s expected to be announced in September. No info on specs yet…

Multiple journalists were first told the camera would be announced on May 26th. But the announcement has been postponed by a bit. So the camera will NOT be announced next week. Unlike my previous mistake on rumors this isn’t a mistake….it’s Sony that changed the date and journalists out there know it ;)

I also have been told the camera name starts with “ZV” and is followed by three numbers. So it really is a sort of E-mount version of the ZV-1.

Also, I have been told by those journalists that this camera is really nothing exciting :(

The Canon vs Sony 8K battle has ended with the launch of the Sony A1. So what’s coming next? It’s rumored that both companies might race to be the first to offer a 100+ Megapixel Full Frame camera in 2022. Last year I shared the specs of this new Sony 102MP FF sensor with 6K video capability. So I guess this sensor (or a variation) could be used inside the future A7rV. I hope it has the same new sensor tech of the A1….which means very fast readout, same high resolution EVF and why not….the same fully articulating screen of the A9II.

I am actually an owner and big fan of the entire A7r series. I can’t wait to buy the new version and you?

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Sources:
Canon rumors CR via CanonWatch

Dpreview had a long chat with Sony manager Masaaki Oshima. There are so many interesting points that it’s best you jump over to Dpreview to read it all.

From a purely rumors point of view I will report this. Mr. Masaaki said “We will launch other cameras this year” hinting that multiple E-mount cameras are on the roadmap. Exciting!