What you see here on top is the size comparison between the “old” Sigma 35mm f/1.2 and the new version that will be announced soon. As you see the new version is more compact (I would guess around 1cm less longer) and is rumored to have a Filter Size of 72mm compared ot the older 82mm.
Still don’t know what the price will be but it could be a tiny bit more expensive than this first generation lens. Probably also because of the tariffs…and I can’t wait to read the comments about this :)
Sigma is rumored to launch a total of four new Full Frame lenses this year. And I will soon share info about those on SAR and on my youtube channel (subscribe here).
Sony is testing a new full-frame macro lens, the FE 100mm F2.8 Macro GM OSS.
It means soon this lens will be announced. It’s going ot be the official replacement for the 90mm macro. However, unlike the original 90mm lens, this one will carry the GM branding, indicating superior optical performance.What do you think about this lens?
Sony registered new camera closed in May. From trusted sources, we can be almost certain that one of them is for the new Sony A7V. But I don’t know the specs yet and all I get are rumors from anonymous messengers. This one sounds reasonable, but of course it could just be conjecture:
I saw some prototypes, 44mpx 20fps non stacked sensor 100% confirmed. same body as A1II same screen as A1II AI chip New improved evf compared to A7IV – could not really confirm better heat management
The Sony A7V is expected to be announced in Summer at earliest…
Sigma continues to push forward with the release of new lenses, and today I have some exclusive, exciting news to share with you! On June 17, at the BildExpo event (register here) Sigma will announce new lenses:
I have to say that the 17-40mm f/1.8 is particularly exciting as it offers APS-C camera owners the light gathering ability and bokeh quality of an f/2.8 FF lens. Impressive! This lens will probably be optically better and more compact than the legendary 18-35mm f/1.8.
ONE MORE RUMOR:
Sigma is supposed to hold another product announcement event in August/September that will focus more on new full frame lenses. There are rumors of four new FF lenses, I don’t know if 1-2 of them will be unveiled or announced on June 17:
On 23 May, Sony officially registered a new code for a camera that has not yet been released (see image above). In total, we now have three official camera codes in China. One of these is for the newly announced Sony FX2 (we still need to find out which one). This means that at least two cameras will be announced in the next 3-4 months. Here are the details of these registrations:
Code “WW934774” manufactured by Sony Shanghai and registered on on April 21: Cinema line and video products such as FX9 and FX6
Code “WW697160” manufactured by Sony Japan and registered on May 9: Usually those are for high-end products such as the α1II, α9 III, and A7rV
Code “WW084220” manufactured by Sony Wuxi and registered on May 23: Low to mid-range products such as ZV-1F, ZV-E10M2, α7 IV, and α7C
All we learn from these registrations is that all cameras do support dual band (which means there is no entry level camera) and that we will get two more camera announcements between June and September. My guess is that the Sony FX2 is manufactured in Shanghai, China (WW934774). This leaves us with a high-end camera manufactured in Japan and a mid-to-low-end product manufactured in Wuxi. Here is a list of candidates:
Code “WW697160” registered by Sony Japan could be for a new Sony A7sIV, RX1rIII, Sony A7rVI
Code “WW084220” registered by Sony Wuxi: Low to mid-range products such as ZV-E1II, A7V
My guess is that one of the camera codes is for the A7V while I am really unsure about the new high end camera manufactured in Japan. I was expecting to get a new A7rVI in 2026 only. So egoistically speaking I am hoping for a miraculous RX1rIII :)
What are your thoughts on this…what cameras do you hope to get?
Samyang/Schneider did display their second Full Frame E-mount zoom lens after the 14-24mm f/2.8 FE. This is the first image of the upcoming 24-60mm f/2.8 FE. I have no info about exact specs, pricing and launch date.
Sony published the full fiscal year report (March 2024-March 2025). And the good news is that they increased the camera sales by 3,37% compared to the previous fiscal year ended on March 2024. Sony also writes that
In Q4 FY24, the interchangeable lens camera market grew by approximately 9% year-on-year on a unit basis.
So the camera business is doing fine but for the rest we have some bad news: The company earnings as a whole had a 24% decline in year-over-year. And the forecast has now been revised down as Tariffs are expected to account for a $682 million loss.
