Sony manager reassures: We are working to give you 4k60p and 10bit 4:2:2 on a Sony Alpha camera!

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

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After the Sony A7rIV announcement there were some bloggers expressing concerns if Sony will ever release a new A7s camera. Well the answer is clearly yes! Sony managers confirmed in this interview that they are working to deliver a 4k60p and 10bit 4:2:2 Sony Alpha camera to their customers:




Sony A7rIV officially announced!

Today Sony announced the first of the four new camera they will announce within the next 1-2 months. Today we got the Sony A7rIV and next week we will get another camera :)

The A7rIV has 50 incremental improvements over the predecessor. This isn’t a revolutionary camera but a well thought evolution. Check out all the info here:

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

Press:
Full press text on SAR
Official product page on Sony.net
Rewatch the A7rIV video presentation at BHphoto.

Reviews:
Taking The New Sony a7R IV to Alaska (Colby Brown)
First impressions review by Albert Dros.
Image samples on Explora.
Sample images at Dpreview.
Image samples by Photographyblog.
Image samples at ePhotozine.
Hands-on images by ePhotozine
Hands-on images at Photographyblog.

Poll:

Will you buy the new Sony A7rIV?

View Results

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A7rIII and the new A7rIV via CameraSize:

Videos:

A7rIV images:

A7rIV presentation material:

  

(SR5) Sony will release FOUR new camera models between July 17 and September!

As I have told you before Sony will have a major product announcement day on July 17. And while we are not sure what they will announce we know that Sony has registered a total of FOUR new camera models!

Today they registered the fourth new model with the code “WW642826”. It usually takes between 1 day up to 2 months between a camera registration and the official announcement. So while it’s unlikely that all those four models will be announced on July 17 for sure we will all get them til September. Here is the full list via Nokishita:

There are some unexpected news we learn from this list:

1) I have to say I don’t recall ever having seen so many registered (and yet not announced) new models. For sure something BIG must be behind this…
2) Pure speculation: Sony patented a Drone (see here). There might be something like that too?

Stay tuned on SAR to follow the Sony announcement live on July 17 at 3pm London time!

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Yasuyuki Nagata at Dpreview: New 600mm lens is designed to be used on faster cameras than the Sony A9!

Dpreview interviewed Yasuyuki Nagata from Sony. Here are a couple of interesting tidbits:

  • Sony 400mm f/2.8 sales were more than two times higher than estimated
  • 70% of the 400mm GM owners are professionals
  • Unlike the 400mm GM the new 600mm GM is targeted at high-end amateurs (Photographers that shoot birds, wildlife, aircraft). 70-80% of them shoot wildlife
  • The new 200-600mm is G because there are some compromises, for example in the materials, or the body. We didn’t use magnesium-alloy, or the [newer XD linear autofocus] actuator.
  • The 600mm GM to be compatible with cameras that are faster than the A9
  • What kind of camera do A9 owners want as next? Nagata says: “They always request more speed, less weight, greater usability“
  • Sony plans new lenses on both on the telephoto side and the wide-angle side

Dpreviews clear take away from this is that the A9II release is not far away:

The a9 is a seriously powerful camera, capable of communicating with compatible lenses at a rate of sixty times per second, but at some point it will be replaced by something even more powerful, with a higher sensor resolution, and capable of even greater performance. A lens like the G Master 600mm F4, with its twin high-speed ‘extreme dynamic (XD)’ linear focus motors, has to be designed with this kind of development in mind.

I told you folks, the A9II is close…and if the rumors we get are right it will be announced in late summer/early autumn!

USA Preorders:
Sony 200-600mm FE at Amazon, BHphoto, FocusCamera, BuyDig and Adorama.
Sony 600mm FE GM at Amazon, BHphoto, FocusCamera, BuyDig and Adorama.
EU Preorders:
Sony 200-600mm FE at Calumet DE. WexUK. ParkCameras. Calumet NL. Cameratools NL.
Sony 600mm FE GM at Calumet DE. WexUK. ParkCameras. Calumet NL. Cameratools NL.
Asia Preorders:
Sony 200-600mm FE at Sony Japan. Sony Australia.
Sony 600mm FE GM at Sony Japan. Sony Australia.

 

 

 




Sony Russia manager says not all technologies are yet ready for the A7sIII and expect an A6500 successor!

The Russian website Photorar interviewed the Sony Russia manager. He shared two info about the future cameras:

Sony A7sII:

In order for this camera to become as popular and breakthrough as the A7S and A7SII, serious fundamental improvements must be added to it. My personal opinion is that not all technologies are ready for this. What can be improved in comparison with A7SII?

Sony A6xxx or A7xxx::

there will be a further development of the A6500 line.

Sounds like Sony’s next three cameras will be the A6700 or A7000, followed by the A9II and than the A7sIII!

(SR4) Reliable source says Sony plans to launch the A9II in September!

The following info comes from the sources who shared correctly those rumors: 100mm STF rumor (only missed the timing), A6500 and A9 rumor, 16-35mm GM rumors, 100-400mm GM rumor.
As you can see from the linked rumors he is quite reliable. But a sources alone isn’t enough to rank this SR5 and last year for example I had another reliable source sharing a wrong info. So for now I would say that there is a 70% chance this info is correct:

So this is the simple message he shared:

a9II
Fall (likely September)
revolution

I know the current Sony A9 just got an exciting new firmware update and some might wonder why the A9II has to be released in September already. Truth is Sony wants to have at least some presence on the Tokyo 2020 Olympics. And they have to release a new camera early enough so that professionals can test it thoroughly. And don’t forget Canon and Nikon will release their new DSLR sports cameras this summer-autumn too….

Join our Sony A9 and A9II Facebook group for further discussions!

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One more thing: Nokishita previously reported one more E-mount camera should be announced within June. But I guess this will be the A6500 replacement and not a Full Frame camera…