Today Sony registered a new camera in China with the code “WW638397“. It is equipped with Wi-Fi (5GHz / 2.4GHz). The last camera that was registered in China was the Sony A7c. Usually non-high end cameras are first registered in China so this might be an RX model. The fact that it has Wi-Fi (5GHz / 2.4GHz) usually has pointed out to high end cameras in the past but I think by now all cameras will have that WiFI standard anyway.

In summary, my first guess is that this is an RX camera and only as a second option I think this might be the A7IV or A9III.

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via Nokishita

So folks, at first I called this rumor bullshit because I didn’t trust the source of the info and odd timing (right after A7sIII launch). But now reliable sources who also gave me the correct A7sIII rumors confirmed this camera is real (although with some changes on the other rumor…like price info and additional Megapixel info). So here is what they told to me:

• Sony will launch a new High End camera in Q1 2021
• It will be named as an A9x series camera and not A7x (not sure if it’s “A9s” or “A9III”)
• It has a new ~50 megapixel sensor
• 8k30p video confirmed with no overheating. It’s still an “infant” 8k mode…meaning it’s not 8k60 which would be crazy and there will be limitations in the quality you can record internally.
• Other specs similar to A7sIII (EVF, autofocus, and so forth)
• At least $1,500 more expensive than the EOS-R5 (but price hasn’t be finalized yet) Expect something like $4,999-$5,499

Apparently Sony wants to show they can outperform the EOS-R5. And they do not consider it a threat to A7sIII sales because of the way more expensive price. This camera is also meant for the use at the Olympics (so I have been told) which seems to suggest that this might be more of a A9II successor on steroids.

The sources will try to give me some more hints the coming weeks…stay tuned on Twitter, Facebook, Instagram and chat with me live on Discord to not miss any rumors!

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P.S.: Somebody wants to buy Sony A7rIV? :)

On September 30th, 2020 (Wednesday) JST 21:00 / CEST 14:00 / EDT 08:0  Sigma will announce multiple DN lenses! This is their teaser text:

We are pleased to announce the holding of an online event “SIGMA STAGE Online”, which is a presentation of new DN series (dedicated to mirrorless interchangeable-lens cameras) interchangeable lenses. It will be held on 30th, September, 2020, from JST 21:00 / CEST 14:00 / EDT 08:00.

So we will not only get the already leaked Sigma 105mm f/2.8 macro lens (images here). I hope they will also announce the development of the 70-200mm f/2.8 FE!

The Covid-19 outbreak postponed the Sony roadmap. And it appears that the long awaited Sony A7IV camera will not be released this autumn. A trusted source told us we should expect no new E-mount camera announcement in 2020.

At the same time trusted sources confirmed new lenses will be announced in October/November. Comment this post with your wishlist :)

Here comes the next SAR rumor that turns out to be correct: Nokishita leaked the images of the L-mount version of the Sigma 105mm f/2.8 lens that will be announced around September 30. There will be an E-mount version too.

Sigma 105mm F2.8 DG DN MACRO Art Lens specs:

• lens configuration of 17 elements in 12 groups
• minimum shooting distance of 29.5cm
• maximum shooting magnification of 1: 1, 9 aperture blades
• filter diameter of 62mm, and a size of φ74.
• It will be x 133.6mm (E mount 135.6mm) and weigh 710g (E mount 715g).
• The US price is around $ 799. 

Image on top shows the current Sigma 105mm f/2.8 EX DG OS HSM Macro Lens for Canon EF

I have been told Sigma will announce at least one new E-mount lens around September 30. The lens will be the new Sigma 105mm f/2.8 ART FE. Still no word about the new 70-200mm f/2.8 FE. Like I told you before Sigma is struggling with the autofocus algorithm on this lens. But we may get some info about this on Sept 30.