Back in May I told you that Sony delayed all the announcement roadmap by up to 2 months. So the 85mm f/1.4 GM II that was scheduled for a late June announcement would come later. I now got 100% solid confirmation that Sony plan an announcement by end of August! I don’t have yet 100% certainty on the products to be announced but I believe:

• 99% chance we are getting the Sony 85mm f/1.4 GM II
• 80% chance we might be getting the Sony FX9 successor
• 20% chance we are getting the 24-70mm f/2.0 GM

The 24-70mm f/2.0 GM is more likely to be announced in September and the first Alpha Full Frame camera should be coming in September/October. 

One more thing: TWO trusted sources now confirmed there is no Sony A7V coming in late 2024.

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One of my trusted sources is sure that Sony will not announce a new Sony A7V this year. According to him, the A7IV will definitely arrive in 2025.

I have yet to double and triple check this rumor, but this source has been right many times in the past, so I am inclined to believe him. Unless he is wrong this time and unless Sony decides to change the roadmap at the last minute, I think we should not expect to have the A7V this year.

Probably Sony thinks the now nearly three old A7IV still holds up well against the new Nikon Z6III and the two year old Canon R6II. A spec comparison can be found on that BHphoto page:

We know from reliable stats that the A7IV still sells well in Japan. And also the Amazon US mirrorless ranking, the Amazon DE mirrorless ranking and the Amazon UK mirrorless ranking always show the A7IV among the top sellers. So I guess Sony is right to wait for a more mature timing. Moreover Canon is rumored to announce a new R6III in late 2024 and Sony might prefer to see what this camera will look like.

I hope the source can soon come back with some more precise release time info and possibly even some specs. In the mean time let me know in the comment system what you expect from the A7V. And this is the poll:

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In early 2024 I told you that Sony plans to announce a new GM 24-70 mm f/2.0 lens. This information was provided to me by two reliable sources, so I am confident that the rumors will prove to be correct. The sources told me that the lens will probably be announced after the launch of the ZV-E10II and the 85mm GMII (coming soon). What is special about this lens is that:

• It’s the world’s first 24-70mm lens with constant f/2.0 aperture
• It’s still going to be lighter and more compact than the Canon 28-70mm f/2.0 lens

Now, a Japanese youtuber claims to know some specifications of the lens. I have no idea whether we can trust him as a source or not, so take this information with great skepticism. He writes:

• Lens weight is just 1145g
• extensive use of special lightweight material
• no built-in optical image stabilization
• excellent vignetting and aberration control
• price could be around $3000

For comparison, the weight of the current Sony 24-70mm f/2.8 GMII lens is 695 g, while that of the Canon 28-70mm f/2.0 lens is 1430 g. So the Sony would weigh 285 g less than the Canon despite having 4mm more at the wider end. As I told you, I do not know if this Youtuber is sharing correct info, but I am sure that Sony has the capabilities to achieve such an impressive reduction in weight and size. So let’s hope the info turns out to be right!

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Another source told me that the new Sony 85mm f/1.4 GM II will be announced within a few weeks. I don’t know yet whether it will be announced together with the ZV-E10II on July 10 or at a separate event (I think so). All we know about the new lens is that it will be more compact than its predecessor but with substantially improved image quality.

If you happen to know some more info about the ZV-E10II and the new 85 GMII please send me a message in our contact box or contact me at sonyalpharumors@gmail.com. Thanks!

The new Tamron 50-300mm at BHphoto, Adorama, Amazon. WexUK. FotoErhardt.

We just received a new FE 50-300 mm lens from Tamron. But I have already received a hint about their next lens. A source told me that a “longer range lens” is coming, but the image quality “will be not as high as on the new 50-300.” I guess that means it will be some sort of entry-level telephoto zoom. Not exactly exciting. I hope Tamron will also introduce some high-end glass that it has already patented:

According to trusted sources there is a fair chance that the next FX camera might be a new Sony FX9 successor. It could be announced in late summer. This is not the only Full Frame camera we will get in 2024. This is the rumored roadmap:

• Sort of FX9 successor coming in late Summer
• New Alpha camera body in late Summer (August/September). Could be the A7sIV but this is not confirmed yet.
• New Alpha camera body in October/November
• Small chance there might another Sony camera in November (to be confirmed)

If you happen to know more details about those cameras drop me a message at sonyalpharumors@gmail.com or use this anonymous contact box. Thanks!

So far I got a couple of unconfirmed rumors about what kind of Alpha cameras we will get. But I still don’t fell comfortable enough to share that info. But it’s clear that Sony’s big announcement will be made between September 2024 and February 2025. All we are getting before is that ZV-E10II that should ship out in August (announcement June/July).

Still, what’s coming soon (possibly June) should be very exciting are the 85mm f/1.4 GMII and the 24-70mm f/2.0 GM. Hope to get some announcement dates soon!