Next Nikon Full Frame may not use Sony sensors anymore…
According to the Italian blog Marsicalive (Click here / via NR) the next Nikon FF camera could use an Aptina sensor instead of Sony sensor. Aptina has a big partnership with Micron (that has a factory in Italy?). And while visiting the factory Shung Chieh (vice president of Aptina) unveiled that they will soon release a Full Frame CMOS sensor. When asked Shung didn’t deny that the sensor may be used by Nikon for their next FF camera!
The news has multiple important aspects for Sony:
1) The Sony A99 may will not share the 24(?) Megapixel sensor with Nikon
2) if Nikon goes his own way with sensor Sony will be free (or forced) to use their best sensor in their own Alphas instead of selling the exclusivity to Nikon like they did with the Nikon D800 (here at Amazon).
What do you think…is that a good or bad news for us?





Cesc
2 years ago |It’s clear for me… is a GOOD thing.
It’s very unlikely that Sony wanted to fight against Canon and Nikon when its own sensors are used for one of these competitors.
matgay
2 years ago |nikon screwed sony out of the deal first! so long nikon! no more nikon branded nex9 full frame!
SonyBoy68
2 years ago |For Sony business is not good news. Sony camera will cost more expensive !
Ario
2 years ago |+1 in terms of price but maybe FF-NEX, entry SLT-FF sub $2k, mid FF and pro FF with built in VG can deliver the economies of scale for Sony
EH43
2 years ago |One thing I don’t get is how with the low cost of sensors for Sony- how in the world are Nikon able to take the same sensor and sell a camera with it for less? Sony should be able to substantially undercut their competition. But that’s not the Sony way. They insist on keeping margins as high as possible instead of cutting into the Nikon/Canon DSLR hegemony by undercutting them. It’s like their (FAILED) tv strategy all over again. Sony really believes their head and shoulders above everyone else and people will pay more for Sony. Like they’re Apple or something. Newsflash to Sony- those days are over! Then again, people on here say Sony still has that rep in Asia and can get away with charging a premium. But in America, those days are most definitely over for Sony.
Sky_walker
2 years ago |Sensor isn’t only thing that makes the cost of the camera.
And Sony needs to earn cash – did you checked the last financial results from the corporation? They don’t look optimistic in any way.
Almazar80
2 years ago |It wasn’t the sensor business or the DLSR or video business bleeding Sony dry. That’s like saying that a flat tire makes a car a useless wreck that can’t be fixed.
Sky_walker
2 years ago |That’s true. Never the less: If one part of corporation bleeds money than other parts need to try harder for getting stuff to fill the wound.
Dakota
2 years ago |You are correct,
but if Nikon decides to use a different fab company, Sony’s sensor business will take an extremely huge loss. Do the math, how many Nikon cameras are sold and how many Sony cameras.
Continued flat or shrinking market share in the DSLR segment for Sony and loss of key purchaser of sensors would make Sony’s Alpha future pretty bleak.
Abu Baqer
2 years ago |+1
You are right, “Newsflash to Sony- those days are over! Then again, people on here say Sony still has that rep in Asia and can get away with charging a premium, those days are most definitely over for Sony.”
It goes for me (I live in Middle East), My wife a Canon’s user so it will not be so hard to change my alpha gear. If I do, Sony was the one forcing me to change.
Welcome to reality, Sony.
Almazar80
2 years ago |Sony cameras, at least in the U.S., are price and feature competitive with Nikon and Canon. It’s the TVs that’s dragged Sony down for years. They need to do something about that.
Abu Baqer
2 years ago |Sony cameras in Saudi Arabia their price & feature not competitive with CaNikon. In my opinion not only T.Vs that’s dragged Sony down, what about cell-phones, stereos, computers, ……… even now Sony had difficulties with PS3 sale in my country.
Yes they need to do something as Sony always did.
narutogrey
2 years ago |Nikon pays less for a Sony sensor than Sony Imaging pays for a Sony sensor. For Sony semiconductor’s point of view, Nikon is a much bigger customer than Sony Imaging, so Nikon gets the best prices. Although Sony Semi and Sony Electronics (of which Sony Imaging is a division of) are both under the sony brand, they are 2 different businesses with their own company structure.
Rooru S.
2 years ago |In United States I suppose you’re talking about, because America is a continent you know? anyways, here in Central America the prices are pretty much competitive in tv market (but maybe because that is a falling market for them) and SLR vs. SLT are pretty much competitive to Canon/Nikon counterparts but not everybody here do prefer Sony as their brand of choice for that kind of camera (only in the P&S department, Sony wins)
M.Bravo
2 years ago |I’m not sure about the rest of South America, but at least here in Chile it is actually more expensive to buy Canikon than Sony. Last time I checked a A77+1635CZ+2470CZ+70200G+70400G was ~65% of the price of a 7D+1635L II+2470L I+70200L I+100400L (and if you choose the II versions of somes L lenses the total price could go to up the double of the Sony)
pancanikonpus
2 years ago |Haha… Nikon hate admin so much, now avoid to use Sony sensor in FF. Admin no longer can post something D600 use sony sensor lol…
Ario
2 years ago |hahaha LOL, don’t blame admin for it
Maxwell
2 years ago |Who knows?
Vivek
2 years ago |“Sony would be forced to use their best sensors in their own cameras”
About time everyone ditches Sony and “force” them to make good cameras with their “best” sensors! LOL!
Yes, great news!
Abu Baqer
2 years ago |+1
Almazar80
2 years ago |What do you consider a good camera? Sony cameras have been named cameras of the year several years running? Is it possible that your thinking does not mirror the thinking of the industry and photographers who use Sony equipment with success?
Vivek
2 years ago |NEX-C3/5N/F3 sensor in a NEX-7 body- this would make a great no super fabulous camera for me.
Jahodova
2 years ago |A NEX-5N sensor in an A77 body (with SteadyShot) would be a fabulous camera for me.
Dakota
2 years ago |That’s the dumbest thing i have ever heard…
Sony has used the same type sensor as Nikon in many models.
The reason Nikon outperforms Sony is because they tweak all the sensors and imaging pipeline as well as change the toppings to the sensor itself.
If Sony cant compete with Nikon now, when both are using the same sensor, what makes you think they will be able to in the future, if Nikon uses another fab company.
Also think of the cost of Sony sensor research and development once Nikon stops purchasing and subsidizing that division.
fotowolf61
2 years ago |go and buy an SLT-A57
Nikko
2 years ago |This is definitely bad for Sony. If Nikon stops using Sony sensors, that means they will have much less budget for R&D (assuming Nikon were a big customer of Sony’s sensor sales).
Sky_walker
2 years ago |Noone tells about stopping using Sony sensors at all. All we know is just that another model will have sensor made by competition. One doesn’t make all of them.
Abu Baqer
2 years ago |For me it is a good thing. But I’m afraid Sony will increase their prices again on Lenses to regain their losses in that sensor.
I hope Sony will do the right things from here & ON.
J
2 years ago |It is good only if Sony can sell FF cameras enough for the manufacturing of FF sensors to be profitable. If not, then we will never see another Alpha mount, FF body. That said, this could be Nikon’s way of negotiating the next deal for Sony to supply the next FF sensor.
Davo
2 years ago |Economies of scale definitely drives down production costs.
So I can’t see how its good for either companies if it leads to higher sensor costs because of lower volume.
But these business relationships are complex and just because Aptina might be fabricating the sensor, doesn’t meant there aren’t cross-sharing of technologies (and associated patent royalties).
Andreas
2 years ago |For me this is bad news for Sony – numbers of sensors needed will go dramaticly (I suspect, that Nikon will sell around 5x the numbers – if not more – of bodys Sony might sell). So ecomicly it will not make sense to produce those sensors any more. Bye, bye full frame…
Fui
2 years ago |The “news” is from june 14, 2011…
Andrew
2 years ago |How do we know that there is an exclusivity agreement with Nikon? Is that something that has been publicly confirmed?
Joe
2 years ago |I have a feeling Sony’s contract with Nikon has language which would make public confirmation impossible. I could be wrong, but if I were a Cola company, like RC or something like that, and I was supplying Pepsi with the main ingredient for Pepsi, I am fairly certain Pepsi would want to keep that quiet.
Dimitrii1130
2 years ago |i hope, as a nikonist, nikon will use Aptina’s sensor for something else.. maybe a video-cam?
sony’s sensors are extremely good and i would like to have the 24mp sensor in d600.
moreover, sony can earn much money with their sensors in nikons.
the only problem would be, if sony sees the A99 as a D4 rival.
Dimitrii1130
2 years ago |Aptina’s rumoured sensor could be in the D4 – the article is written in june 2011.
hopefully sony’s 24mp sensor is in the d600
Danillo
2 years ago |I don’t really see any substance to this story. So a new company is thinking about making a new sensor, then:
“When asked Shung didn’t deny that the sensor may be used by Nikon for their next FF camera!”
Well of course he didn’t deny it! If I was a new kid on the block, of course I’d want my new product associated with Nikon. That’s a way different statement than confirming it will be used. There are a lot of things that have to happen for a company like Nikon, who has built a reputation in no small part based on the sensors they use in their full-frame cameras, to switch sensor supplier. Sure, it COULD happen. Nikon COULD also decide to close shop tomorrow. But that doesn’t mean it WILL happen.
Davo
2 years ago |Aptina’s not a new company. Its largely accepted Aptina sensors are used in Nikon CX cameras.
Danillo
2 years ago |I realize that, but a full-frame sensor is a new product for them. It’s possible that they’ll make an excellent full-frame sensor, and it’s possible that Nikon will use it, but nothing presented here indicates that will be the case. Possible does not equal probable.
shamb
2 years ago |Looking at the Aptina website for their current sensors, they have only ONE APS-C sensor, and that is both not in production, and only 16MP.
The rest of their sensor range looks either irrelevant or superceded by Sony 24MP sensors.
http://www.aptina.com/products/image_sensors/
Perhaps Nikon has something other than DSLRs in mind? Pocket cameras? Or even (shock horror) a second smaller sensor in a DSLR camera. Now, why would they need that
Mumble mumble product differentiating (non-Sony) fixed mirror camera design mumble mumble…
jerome
2 years ago |They don’t have their most recent sensor on the site unless you have a password for a customer zone.
Almazar80
2 years ago |Does Aptina even have a product that can compete with modern APS-C sensors from Sony or Canon (or even Samsung)? Design cycles run for years. An unannounced, unproven, theoretically “could be used” sensor used in a DLSR without using products from the company on less risky products (such as point and shoots or camera phones)? Okay, seems reasonable to me.
Carl
2 years ago |Their most recent designs have been pretty okay. Not as good as Sony’s best, but really not much behind Canon’s current designs.
Given that most camera buyers don’t care about sensors, and most of those that do limit their concern to DxO bargraphs, Nikon don’t really have to use the best of the best, just something with a solid price/performance ratio. Nikon’s strategy of late seems to be to offer slightly more features than Canon at slightly lower prices, and as long as they can keep that up they’ll keep gaining market share. Sony scores too many own goals to be more than a general nuisance to the big two anyway.
Geir E
2 years ago |Could be a nikon design mfg by aptina, the nikon 1 sensors uses that firm: http://www.robgalbraith.com/bins/content_page.asp?cid=7-11667-12079
has about as little impact as nikons own designs in the past. they use sony for most anyways.
mochapaulo
2 years ago |Although Sony is holding the top technology manufacturing CMOS, she still falls behind of her image engine. The output of the JPG seems never good enough comparing with one from Nikon. I would like to say Sony must put more resource to improve the image engine rather than the hardware improvement. Otherwise, not many pro-users are convinced to shift to Sony.
Aalpha100
2 years ago |Many pro’s (if not all) use RAW, so I guess the JPEG engine is less important for them. For everyone else it may be different though.
john
2 years ago |Sony’s jpeg looks better here than NikYawn
http://www.dpreview.com/reviews/studio-compare#baseDir=%2Freviews_data&cameraDataSubdir=boxshot&indexFileName=boxshotindex.xml&presetsFileName=boxshotpresets.xml&showDescriptions=false&headerTitle=Studio%20scene&headerSubTitle=Standard%20studio%20scene%20comparison&masterCamera=nikon_d3200&masterSample=dsc_0020&slotsCount=4&slot0Camera=nikon_d3200&slot0Sample=dsc_0020&slot0DisableCameraSelection=true&slot0DisableSampleSelection=true&slot0LinkWithMaster=true&slot1Camera=sony_slta65&slot1Sample=dsc02913&slot2Camera=nikon_d3100&slot2Sample=dsc_0013&slot3Camera=sony_nex7&slot3Sample=dsc03033&x=-0.34146417249940847&y=0.2464542196642967
solo
2 years ago |pro users shoot raw.
Heidfirst
2 years ago |“Aptina has a big partnership with Micron (an Italian company)”
No, this is an Italian division of Micron (a US company) that includes Lexar & Crucial memory.
& the D3, D3S & D700 didn’t use a Sony FF sensor so not using a Sony FF sensor wouldn’t exactly be news.
Steve
2 years ago |I’m not convinced that Sony is capable of taking advantage of even the best of situations.
I trying to say that even if Nikon and Canon both handed the business over to Sony on a golden platter, and said here it is…, Sony wouldn’t know what to do, and likely would just sit on their hands with their thumb up the corporate butt.
Sekiz
2 years ago |I jumped from Nikon ship to Sony in 2010 because a580 gave more bang for buck than D7000 at the time and I never regretted it. However whatever Nikon did/does/rumored to be doing makes so much a fuzz that a part of me wishes to go back and I would not regret the decision either.
But I would not be doing that before I see the Sony FF. I hope it lives up to our expectations.
whistler
2 years ago |What would a company like Nikon move to a different sensor provider? I could think of several reasons:
- Sony came up with some new great tech and decided it will keep exclusivity for it and not give such sensors to Nikon. This would be good for us
- Sony increased the prices and Nikon is thus differentiating production of sensors to another vendor. Not good for us , will mean a price hike for Sony cameras most likely
- Nikon has found a vendor which can produce sensors which are better than Sony – unlikely, but if this would be the case its bad for us
- Nikon decided to use cheaper sensors in their low end cameras in order to compete better on the low end. Not good for Sony either as a low priced FF camera will be competition not only to the A99 but also th the A77
The only positive aspect of this would be if Sony would use some fantastic tech in their A99 sensor which will just kill anything else on the market. All the other reasons are bad news
Steve
2 years ago |For years now I have been reading and spreading the rumor that Nikon is using this Sony sensor or that Sony sensor in one Nikon camera or the other. Sometime the proof looks good that the rumor is true other times it at best is questionable.
At the same time, there has been this rumor or urban myth that Nikon and Sony have this deal or business agreement that precludes Sony from using a sensor in a competing product for a period of time in-exchange for Nikon buying the sensor from Sony.
Is there any proof that this is, or ever has been true?
spam
2 years ago |Until now Nikon has used Sony sensors in most dSLRs, at least in crop cameras (except d3100 and Nikon 1). The D3X sensor is Sony, but probably not the D3S one. I’m not sure about D700 and D800.
Nikon don’t make sensors themselves, but they have the ability to design senosors which can be anything from a complete design to minor modifications on the producer’s design.
I don’t have any inside information, but if Sony produce a sensor for Nikon based on Nikon’s design then it would be normal business practice that Sony can’t use it themselves or sell it to third parties.
If Nikon as Sony’s largest sensor customer asks for exclusive rights to a Sony design then they might get it if they have good enough case, but I doubt that’s common. Look at the 16MP sensor, it turend up in K5, D7000 and several Sony models at about the same time.
If Sony wanted to make and use a 36MP sensor in a full frame body then there’s no way Nikon could have prevented that. If the D800 sensor is a Nikon design then they could just have made a 37Mp based on the 16MP sensor technology which is still about the best you can get. IMO the reason for FF delays from Sony is that they don’t know how they’re going to market it and not any technical obstacles.
Carl
2 years ago |It’s a rumour backed up by strong circumstantial evidence (Sony not using their own best sensor for months after shipping it).
This is a rumour website, so of course one shouldn’t expect everything that is said to be unequivocal truth backed up by peer reviewed scientific studies.
Igogosh
2 years ago |A good tool must deliver superior results and provide ease of use, a good price is only the icing on the cake. Undercutting will get you nowhere. I don’t care if Sony is the same price as the big two as long as it delivers the performance I need to get the shot and colors I want.
fred
2 years ago |good thing so sony is free to be sinked by canon… and then canon can go fight nikon…. ehhh sony sony bad move, now you are alone and we, canon, can eat you!! gnammmm!!
Carl
2 years ago |It was always going to happen eventually. Sony and Nikon are just too awkward bedfellows for their relationship to last long term. It’s only lasted as long as it has because Aptina and Renesas have struggled thusfar to compete with Sony and Canon, but that seems to have been changing of late at least as far as Aptina is concerned.
As bad news as it would be for Sony’s sensor division, for their camera division it would be a big plus given they will, in the medium term at least, have superior sensors (though making full use of that superiority is another matter). If the sensor division’s R&D budget for larger sensors is cut because of losing their biggest customer that will cast a cloud over their long term prospects, however.
Freedom to design sensors to their own specifications, rather than heavily influenced by Nikon’s, might open up new ideas for camera design (eg. that square sensor prototype) if we’re lucky.
Aalpha100
2 years ago |I am afraid it is too late. They will have to do something major to win back people. Last time I checked the first Sony was on place 49 of the top 100. Says it all for now.
calxn
2 years ago |Sorry, but why is this a good thing? There are two different groups inside of Sony. One that makes cameras. The other that makes sensors. The sensor group will lose their biggest camera customer. As someone who is not tied to any specific brand, it worries me that if this trend continues, Sony sensor group will not have the money to continue improving sensors at this fantastic clip they’ve been on the last several years.
Hurl
2 years ago |No Nikon as a customer? Let´s go with Canon. Canon is failing in this last FF generation of cameras against Nikon (I don’t know about selling numbers but in blogs and comparisons). If Sony sensors are as good as it is said, let´s convince Canon of using them. Canon can be a better customer than Nikon
Sky_walker
2 years ago |haha! I vote for that! This would be epic gameplay
Nikon fanboys would be even more furious than they are now when you tell something about Sony in their cameras.
Almazar80
2 years ago |Actually, if Sony develops fast in sensor CDAF ahead of everyone else, that would be a revolutionary product. They can quickly transition their entire product line to mirrorless. Mirrorless A-mount and E-mount cameras for different segments. And with Nikon unable to provide those products (because they no longer have access to the sensor), then this could be the catalyst for increased sales for Sony. Of course, they have to have the lenses, flash units, etc. (ecosystem) to take advantage of such a leap. A mirrorless Alpha camera that focuses faster than anything available right now? It’s coming. And if Sony leverages some of the technology they can get from Olympus, why would anyone want to buy something with a mirror? It would almost be a repeat of the release of the Maxxum/Dynax 7000. And if you were Sony, why would you want your competitor access to that when you know people will migrate to you because you’re the only one with that feature? Oh, they will probably patent such a thing (or have a series of patents to do so). In due time, they can license the use of those assets. But not after they have taken significant market share away from competitors. And you can make a lot of money with licenses.
So, while there are scenarios where Sony could lose, there are equally realistic scenarios in which Sony wins big.
ageha
2 years ago |Aptina has already on-sensor CDAF.
Almazar80
2 years ago |Fast in sensor CDAF for APS-C and full frame. As fast as current DLSR flagships. When that comes to fruition, the camera maker who brings a mirrorless camera to market with fast autofocus, good ISO performance overall (high and low) should gain market share. Deservedly so. Sony seems ahead of the curve on at least some of the things necessary to create such a machine.
Cliff
2 years ago |I suspect this is a negotiating tactic on Nikon’s part. I’m sure they are pressuring Sony to lower it’s prices.
It could be a real threat, yes. But sometimes these rumors exist just to add pressure during a negotiation.
PhotoNut
2 years ago |Check your facts. Aptina is not an italian company. Like you said, it is a spin-off from Micron, an American company.
Aptina is also the designer of the Nikon “1″-series sensors from Nikon that have on-sensor phase detection and likely the 14mpx sensor in the Nikon D3100 and probably the brains behind the 24mpx sensor in the D3200.
In any case, sensors do not make a camera or camera system. Sony can have all the best sensors in the world but it makes little difference to their prospects as a camera company if they fail to deliver a full camera ecosystem including ergonomic and fully featured bodies, lenses, accessories and support.
Sky_walker
2 years ago |Especially the support and lenses which seem to be areas where Sony is lacking most.
Good points anyway.
JonasM
2 years ago |Why is this taken for fact? Not denying their making a Nikon sensor means nothing.
Danillo
2 years ago |Exactly.
Carl
2 years ago |It’s being taken as a plausible rumour, not fact.
JonasM
2 years ago |Read the posts. People are taking it at face value.
M
2 years ago |If this rumor is true, what I still doubt, this would be very bad news for the Alpha system. Developing and producing of the sensors would be much more expensive per unit due to the smaller amount of sensors produced / sold. Especially the tiny sector of Sony fullframe cameras might suffer or in worst case be abandoned. And who knows, how many know how Nikon brought into the Sony sensor production.
Nikon did not slow down the Sony camera production, without Nikon buying Sony APS-C and FF sensors, the Alpha system would be in a worse position than it is today.
Daemonius
2 years ago |It would be nice. I dont like Nikon under Sony leash, its not healthy for competition. Sony is big enough already..
rk
2 years ago |This is going to be bad for Sony. Till now Sony is not able to sell big number of cameras (especially related to SLR).
Canon already stopped (few years back) buying sensors from Sony, now if Nikon don’t buy sensor from Sony then Sony sensor market will be very limited.
Daemonius
2 years ago |They sold sh*tloads of NEX. Their sensors are in Nikon, Pentax, Ricoh, Fuji cameras. I wouldnt worry about them. Plus Sony isnt just imaging division. Unlike others (except Panasonic) they do almost everything possible.
Peter
2 years ago |Everything is just speculation and guesswork, everything can be completely different .. Mainly I’m interested in what happens to the first SLT Full Frame camera .. what will be the quality of output and how much will it cost: o)
Have to wait a year and the fact I’m tired :/ God, when you .. when finally
matgay
2 years ago |nikon d600 will use the same sensor and cost $1500. that will give you a hint about sony a99 24mp image quality
Craigers
2 years ago |Nikon will continue to use Sony or whomever else can build the sensor they want which meets their requirements. Sony Semiconductor needs business to keep the FABs busy and the Sony isn’t selling enough cameras to make it worthwhile, so they know Nikon is a very valued customer and Sony Semi is not going to do anything to lose one of their largest customers. If they did, Sony cameras will suffer because they don’t sell in large enough quantities to get enough ROI for building the larger FF sensors. This could change in the future but for now, that’s how it is.
Atlasman
2 years ago |Sony shouldn’t be selling their primary differentiator: their sensor.
Does Canon do this?
The more they sell to others, the less they sell.
Carl
2 years ago |The thing is, Canon have fallen behind Sony from a sensor design point of view. If that happened because Sony was rich off Nikon’s R&D cash, and Nikon turns that tap off, what will happen next?
Stefan
2 years ago |To be honest i don’t think sony can compete in the slr market short term at all. Canon and Nikon have such a dominant user base that to dent their market share would require both some truly impressive discounting but also a large drive in other areas such as the lens and accessory rental market (ensuring that sony lenses and accessories are easy to try out and find globally) as well as probably a move to offer free sony cameras to as many established pro phototogs as possible to get them into the pro market not to mention a new range of halo products such as the long awaited full frame slt.
Thats without mentioning sonys need to revamp its lenses line up with more weather sealed lenses and high quality primes. but honestly if I was in charge i would not be throwing money at that end of the market right now. Sony is a major player in the pro video market at the moment and it makes far more sense therefore for them to focus on the Nex series of cameras because to be frank the nex series is the first camera series which was designed from the ground up to be both a video and a stills camera system with body’s for both. Sony you introduce the hq primes and zooms that people are looking for and up the maximum sensor size for your nex stills cameras to fullframe and you can create a system that carves out its own niche separate from one that canon and nikon have made. Canon are already trying to move in this direction with the c series but sony could offer a completely integrated line of products from top to bottom and combine the good side of your imaging business (the video and tv broadcast side) with the struggling side (the stills camera business).
Sony has already decided that slrs are dead it might as well go the whole hog and put its slt dreams on hold for a few years then come back to it if it looks like having great phase detect lenses (attachable perhaps to nex cameras via improved la-ea2 style adapters is a good selling point) (on that note sony adjustable focus speed on the la-ea2 would be great when shooting video at the moment its so fast it comes across a little jumpy if you could use it to pull focus between points smoothly it would be awesome)
Almazar80
2 years ago |Not the DLSR business. Mirrorless will be the dominant interchangeable lens camera system soon enough. This is where Sony, so far, has the lead over its bigger rivals. Once fast in sensor CDAF focusing becomes possible, Sony will probably migrate the A mount cameras to mirrorless as well. This will be good for many reasons. And we can see the reasoning, perhaps, to updating the 70-200 and 70-400 G lenses (to better work with CDAF).
Stefan
2 years ago |That was kind of my point. The new fs700 looks awesome but it needs high quality native glass. The 18-200 is ok but it would be nice to have some faster lenses and a nice powerzoom. Sure alot of people will switch it out for manual lenses but whats the point having a pro mount with no pro lenses? A couple of good autofocus lenses would make it the ultimate run and gun cam.
matgay
2 years ago |you are smoking crack! u ask for high quality but you cant even afford it. you just want a $500 lens to perform exactly like a $5000 lens. they already have a whole line of zeiss compact primes in the native e-mount for nex video cameras.
matgay
2 years ago |http://www.sonyalpharumors.com/four-new-cine-zeiss-lenses-for-e-mount/
Mark W
2 years ago |Ouch.
Seems like a race for Sony, can they adjust business practices before the business is gone?
Historically speaking all things large become small again, rise and fall.
Mark
Sony Poo
2 years ago |Please Sony fanboys, write more comments about the downfall of Nikon and Canon!
Bahahahaha.
bkd
2 years ago |Trip trap trip trap
alexko
2 years ago |imho, Nikon has lost his value as an consumer of APS-C chips, when Sony successfully developed NEX cameras. NEX camera line is an excellent consumer for APS-C sensors. For example NEX-7 sales sometimes are better than a-77 camera.
I afraid that Full Frame NEX could be a better consumer of the FF chips than the whole Nikon camera division ;D
Sony Poo
2 years ago |Someone’s out of their mind.
bkd
2 years ago |Never a truer word spoken. At least you have the courage to admit it
Sony Poo
2 years ago |Haha, spoken like a true Sony meathead.
Can I see your ISO 3200 pics of your cat or bookshelf?
I’ll being taking on another multi thousand dollar job with my Nikon.
Let’s see you NEX in a studio, don’t think you’ll be able to use with people laughing at you.
Clyde
2 years ago |Yay! Now Sony won’t have to dumb down their high iso performance just to satisfy a Nikon contract. This is good! GREAT!!!
Time to take the gloves off Sony!
Oh… wait… Sony will still be dumbing down video features in SLT’s because of competing with their own video cam division.
Nevermind.
Totocebu
2 years ago |The only reason I have Sony is because of my Minolta 500mm AF reflex lens.
Luis
2 years ago |Oh good, I found Nikon Rumors II page…
passer-by
2 years ago |Don’t you all worry, Sony sensor will be used in Canon FF. Nikon will regret its decision to break up with Sony.
Boooe
2 years ago |Nice joke
AG
2 years ago |Good, Sony is a generation ahead of Canon in APS-C and if they can do that with FF, then it will be of benefit to them. I really believe they gave Nikon their top sensors just to keep up cash flow. Sony could be a winner if they were smarter.
Stewe
2 years ago |>is that a good or bad news for us?
It depends. If aptina sensor will be superior then you can’t tell everybody further that’s there is a sony’s sensor inside.
Steven
2 years ago |Hey all,
I wish sony would just come out and say if they are serious about releasing a FF camera this year or ever. And let’s not let Zeiss off the hook as well. Heck why all the mystery? If I’m stuck and really upset that I in the dark regarding the next FF. I put in some cash to buy the zeiss 85 and 24-70 plus the 850. If I’m almost at the edge of selling and buying the D4 but I won’t have any cash to buy and lens! C’mon sony
jerome
2 years ago |This is NOT news: this article was published a year ago (june 2011). That full frame sensor is probably the one used in the D4.