(SR5) Sony mirrorless product announcement on October 12 (Colored NEX cameras or something else?)

Sony-alpha.saloon.jp found a scheduled press release from Sony at SankeiBiz that says that on October 12 at 13:00 Sony will “Unveil a new SLR mirror-less product“. I believe Sony will show the colored Sony NEX-5/NEX-3 cameras. It makes no sense to announce the NEX-7 right AFTER Photokina or not?

Reminder: According to our sources the NEX-7 will be a professional mirrorless camera that will compete against the new Panasonic GH2.

Via Sony-alpha.saloon.jp