The image on top shows the package for a yet to be announced new Viltrox 55mm f/1.8 EVO AF Full Frame Z lens. I have bee told an E-mount version is coming too!
It is a sort of successor to the iconic Sony Sonnar T* FE 55 mm f/1.8 ZA lens. The Zeiss, now 12 years old, is still on sale today for over $1,000/€1,000 on BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton. The new Viltrox will cost less than half the price, probably have twice the image quality, and focus much faster. I hope to see some images of the lens INSIDE the box soon!
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Thanks to the tipster!