European readers with an active Amazon account can grab that deal of the day running on Amazon Germany (Click here). In detail you get this:

Graphite Sony A6000 with kit lens for 529 Euro (this is 70 Euro less than the best price in other stores)
White Sony A6000 with kit lens for 529 Euro
Black Sony A6300 body for 888 Euro (this is 60 Euro less than the best price in other stores)
Black Sony A6300 with kit lens for 529 Euro (this is 150 Euro less than the best price in other stores)

So it has begun! The Sony A9 is in Stock in nearly all stores like BHphoto, Adorama, Amazon, BestBuy. FocusCamera. Calumet.de. Park UK. Wex UK. Jessops. Whom of you is excited to see the upcoming long list of unboxing videos on Youtube? :)

But to get the most out of the new camera you will need to buy the new Sony SD cards too. And they are in Stock too at BHphoto.

Sony SF-G Series 128GB card:
In USA at BHphoto, Adorama, Amazon. In EU: AmazonDE, AmazonUK, AmazonFR, AmazonIT, AmazonES.
Sony SF-G Series 64GB card:
In USA at BHphoto, Adorama, Amazon. In EU: AmazonDE, AmazonUK, AmazonFR, AmazonIT, AmazonES.
Sony SF-G Series 32GB card:
In USA at BHphoto, Adorama, Amazon.

Sony A9:
Sony A9 at BHphoto, Adorama, Amazon, BestBuy. FocusCamera. Calumet.de. Park UK. Wex UK. Jessops.
Sony A9 with Grip Extension Kit at BHphoto, Adorama and Amazon.
Note: US readers preordering the A9 at BHphoto using our links (and our affiliated links only!) have a chance to win a Sony A9.

100-400mm GM:
Sony 100-400mm GM at BHphoto, Amazon, Adorama, BestBuy. Calumet.de. Park UK. Wex UK. Jessops.

Sony A9 accessories:
Sony A9 battery grip at Adorama, Bhphoto, Amazon. Wex UK. Jessops.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon. Jessops.
GP-EX1 grip at Adorama, BHphoto, Amazon. Wex UK.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon. Wex UK.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

Please support SAR:
You know me, I work my ass off to get the best news and rumors on SAR :) And this is the right time to reward me by using these affiliated links for your purchase! I will get a small commission and you don’t have to pay a cent more for that. Thanks!

Win an AMEX card ($4,500) at BHphoto:
US readers preordering the A9 at BHphoto using our links (and our affiliated links only!) have a chance to win an AMEX card mathching the value of the Sony A9 ($4,500). The winner will be randomly selected by BHphoto by end of June after the preorders shipped out!
The conditions and legal notes of the sweepstake can be read here: sonyalpharumors.com/official-bh-sonyalpharumors-a9-launch-sweepstakes-rules/

Win an A9 at Adorama:
If you preoder the Sony A9 at Adorama through our affiliated links only (it doesn’t work on links of other sites!) they will refund one lucky customer their $4,498 price on the A9! This will be for pre-orders. Once the orders start shipping (some time the end of May) Adorama will filter all the orders that came from SAR, and randomly select one A9 order and refund the customer their money. This is for the camera only and not the new 100-400mm lens or accessories.
The conditions and legal notes of the sweepstake can be read here:  sonyalpharumors.com/official-adorama-sonyalpharumors-a9-launch-sweepstakes-rules/
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Join our new Sony A9 Facebook group!

The Sony A9 is now in Stock at BHphoto. Will be in Stock within hours at Adorama, Amazon, BestBuy. FocusCamera. It’s also shipping out from Europeans tores like Calumet.de. Wex UK. Jessops.

Lensrentals tested the camera and the conclusion is:

So is the Sony a9 all that it appears to be? In our initial testing, yes. Sony seems to have made a competitor to the top-tier camera systems from Canon and Nikon, at a fraction of the size and cost. Though the typical problems will arise when shooting Sony’s mirrorless systems – such as mediocre battery life, limited lens options, and third-party options for accessories. That said, if you’re in need of a fast system with a robust build and unparalleled features, the Sony a9 might be your next camera system. I for one, am excited to get more time with the Sony a9 when they become more readily available.

The HX90 and RX10 are on Gold Box today at Amazon Germany (open for all EU citizen).

You now got two chances to win the A9 at Adorama. If you preorder the A9 (Click here).

Note: Also at BHphoto you can win the A9 if you preorder through our link.

The new Sony FE lenses preorders:
16-35mm GM at Bhphoto, Adorama, BestBuy, Focus and Amazon. In EU at Calumet DE, WexUK, Jessops.
12-24mm G at Bhphoto, Adorama, BestBuy, Focus and Amazon. In EU at Calumet DE, WexUK, Jessops.
Sony 100-400mm GM at BHphoto, Amazon, Adorama, BestBuy. Calumet.de. Park UK. Wex UK. Jessops.

Sony A9:
Sony A9 at BHphoto, Adorama, Amazon, BestBuy. FocusCamera. Calumet.de. Park UK. Wex UK. Jessops.
Sony A9 with Grip Extension Kit at BHphoto, Adorama and Amazon.
Sony A9 battery grip at Adorama, Bhphoto, Amazon. Wex UK. Jessops.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon. Jessops.
GP-EX1 grip at Adorama, BHphoto, Amazon. Wex UK.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon. Wex UK.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

Our European readers save up to 40% on Samyang (Wallimex) E-mount lenses at Amazon Germany (Click here). Every EU citizen is allowed to grab those deals even if it’s listed in Germany only. Click on the links to jump directly to the deal:

120 Euro off on the 12mm f/2.8 FF E-mount Fisheye lens.
110 Euro off on the 8mm f/2.8 APS-C E-mount Fisheye lens.
100 Euro off on the 12mm f/2.0 APS-C E-mount lens.
90 Euro off on the 12mm f/2.8 FF E-mount lens.

Today you save $210 on the Rokinon 14mm f/2.8 FE autofocus lens sold at Amazon and BHphoto. And for the next few hours only you save up to $250 on those two Rokinon E-mount lenses sold by Adorama (Click here)

The new Sony FE lenses preorders:
16-35mm GM at Bhphoto, Adorama, BestBuy, Focus and Amazon. In EU at Calumet DE, WexUK, Jessops.
12-24mm G at Bhphoto, Adorama, BestBuy, Focus and Amazon. In EU at Calumet DE, WexUK, Jessops.