Many Sony readers complained that no Sony APS-C camera was able to match the performance and usability of the Fuji X-T3. And in just one month from now we will get the new X-T4 with IBIS too. IBIS was the one thing the A6600 had and Fuji couldn’t match.
At the same time Nikon and Panasonic are talking the lead in the video arena by offering features current Sony FF camera don’t have.
And last but not least Canon is finally catching up and learning from their past mistakes. And a new EOS-R High resolution camera will be announced soon too.
The message now is clear dear Sony: Don’t become what Canon and Nikon have been in the past: Conservative leaders trying to slow down the pace of innovation. At the moment your sensor and autofocus performance still leads but in other areas your competition has matched or outperformed you. The Eye-AF performance of Fuji-Canon-Nikon cameras already is very close and soon expected to match Sonys performance on future models or via future FW updates.
So my call is this; After Seven years of constant evolution we may need:
- Expand the range with new camera designs: X-T3 alike APS-C cameras, newly designed FF bodies that don’t look like flat bodies with a grip glued on it.
- New radical usability changes and features: learn from your smartphone business and add easy sharing of images. Just integrate the Google APP store for example like Samsung did on some of their last NX models. I want to be able to INSTANTLY share an image directly from the camera without the need to transfer them on my phone first.
- New generation of sensors: Three layer Foveon alike sensor, Global Shutters and so forth
- New fascinating radical ideas: Curved sensors, large format mirrorless cameras that do outperform the Fuji GFX system and so forth…
I am sure SAR readers will have more (and maybe better) ideas to share in the comment system. The main message is simply this: WOW us again!