The Ricoh GR IV is now available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK. While it’s not a Sony camera, it’s exactly the kind of compact I wish Sony would make. Just imagine an updated Sony RX100 with an APS-C sensor—it would fly off the shelves, just like the Ricoh has.
The GR III was already notoriously hard to find in stock, and now the GR IV improves on it in nearly every way—packed into an even smaller body.
What makes the Ricoh so special? It’s the only truly pocketable premium fixed-lens camera on the market. In comparison, the Fujifilm X100VI and Sony RX1R III are significantly larger. And let’s not forget: the GR IV is also the most affordable option in its class.
Let’s hope Sony finally gives us a compact APS-C fixed-lens camera. The demand is clearly there.