The September 2025 rankings from Japanese retailers reveal that Sony’s momentum in the mirrorless market has slowed slightly compared to Fujifilm and Canon.Let’s see if the Sony A7V will bring back some proper WOW effect!
Best selling cameras at Mapcamera:
- Ricoh GR IV
- Fujifilm X-M5
- Fujifilm X-E5
- Ricoh GR IIIx
- Canon EOS R6 Mark II
- Sony a7C II
- Sony a7IV
- Hasselblad X2D II 100C
- Canon EOS R5 Mark II
- Nikon Z f
Best selling cameras at Kitamura:
- Sony a7C II Zoom Lens Kit
- Fujifilm X-T5 XF16-50mm Lens Kit
- Fujifilm X-E5 XF23mm Lens Kit
- Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
- Fujifilm X-H2 Lens Kit
- Sony a6700 High-Power Zoom Lens Kit
- Canon EOS R50 Double Zoom Kit Black
- Nikon Z50II Double Zoom Kit
- Fujifilm X-M5 XC15-45mm Lens Kit
- Sony a7 IV
Best selling lenses at Kitamura:
- Sigma 18-50mm F2.8 DC DN Contemporary (Fuji X-mount)
- Sigma 20-200mm F3.5-6.3 DG Contemporary (Sony E-mount)
- Sigma 28-70mm F2.8 DG DN Contemporary (Sony E-mount)
- Canon EF50mm F1.8 STM
- Tamron 28-200mm F2.8-5.6 Di III RXD (Sony E-mount)
- Sony E 70-350mm F4.5-6.3 G OSS
- OM SYSTEM M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO
- Fujifilm XF70-300mm F4-5.6 R LM OIS WR
- Sony FE 24-70mm F2.8 GM II
- Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Canon RF Mount)