This week OpenAi released a demo of Sora (Click here). It’s their text to video generation tool and the samples are impressive! If you are a photographer and/or filmmaker you have to take into account the devastating influence those tools will have on the industry. We have to learn from these tools how they work so that we can adapt are business. Don’t worry, AI is not going to replace the entirety of photography and film making. But if your business is doing stock photography/filmography you might be in trouble :(