Hedge Fund leader makes pressure on Sony…


As you know there is a very deep restructuring ongoing within the Sony company. This also affected the A-mount camera roadmap. There will be no new A-mount cameras this year because the new Sony strategy is to release a camera only when it’s really ready to challenge the big ones (Canon and Nikon). This means new A-mount cameras will be due in early 2014 and we are looking forward to get some specs of the new stuff.

In the meantime Daniel Loeb, CEO of Third Point LLC, the largest owner of Sony Corp. stock, published an open letter asking Sony to focus on few profitable areas, image sensors among them (Source: Image Sensor World). Loeb is that guy that made big profits on his bets on Greek bonds, mortgages, website operator Yahoo Inc and a fall in the Japanese yen. A real hardcore speculator! The investor believes that spinning off a portion of the entertainment business to Sony shareholders could sharpen the company’s focus and lead to higher profit margins, while helping to revive the core electronics business (Source NYT via The.me).

How could he influence Sony’s digital camera business? If Loeb pressure succeeds this will force Sony to cut unprofitable business even more than they did until now. This could mean for example, drop the compact camera business and focus on high quality RX cameras. But that’s just speculation for now. I don’t think Loeb will influence the new RX-NEX and A-mount roamdap.


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