March 27, 2014
Posted in news

A6000 to ship earlier than expected in USA too.


I can confirm that those of you that preorderd the A6000 the very first days after the announcement will get the camera sooner than expected. And there are some rumor saying this first shipment will start the next week already. Still, the official release is differs from store to store: SonyStore (April 15), Amazon (April 20) and BHphoto (April 23).

The A6000 is already shipping in European and Asian stores and plenty of SAR readers contact me to share their happiness :) The A6000 is one of those cameras that gives us a clear idea of what we can expect on the future A77II and A9 cameras. Super fast AF on the full imaging area!

Sony A6000 preorder list with US and Europe links:
Sony A6000 at Amazon (Click here), Adorama, BHphoto (Click here), SonyStore (Click here). In Europe at Sony DE, UK, FR, IT, ES, AT, NL, BE, CH, FI, SE, PT, WexUK.
Silver A6000 at WexUK (Click here).
Sony A6000 with lens at Amazon (Click here), Adorama, BHphoto (Click here), SonyStore (Click here)Sony Canada (Click here), WexUK (Click here).
Silver A6000 with lens at WexUK (Click here).
Sony 70-200mm FE at Amazon (CLick here), BHphoto (Click here), SonyStore (Click here). In Europe at Sony DE, UK, FR, IT, ES, AT, NL, BE, CH, FI, SE, PT

March 27, 2014
Posted in rumors

(SR3) More tidbits on the Medium Format Sony: “Imagine a sort of digital Mamiya 7”.


Image of a Mamiya 7 from Roma Nikolaev.

One of the anonymous sources that gave me tidbits about the Sony medium Format Camera is that you have to imagine it as a sort of digital Mamiya 7 (here on eBay). But the camera should look better and be smaller :). This means it is definitely a mirrorless camera and probably has a built-in EVF. I still have no specs (a aprt of the 50MP sensor) or any confirmation from my trusted sources. That’s why I rank the rumor as SR3 only (50% chance it’s true).

Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

March 26, 2014
Posted in news

Sony sensor business with 16% plus increase!


For once we don’t have bad news to report about Sony financial situation. Reuters reports that Sony expects its sales of imaging sensor chips to jump 16 percent to 360 billion yen ($3.52 billion) in the year ending this month. And Sony is pretty confident to growth further because of an increased demand of high quality cameras for “selfies” on smartphones! Yep, Okamoto from Sony said that

Smartphone makers are upgrading their front-facing cameras for users who want sharper self-portraits, and that has opened up a whole new market for Sony

Sony has calculated that capacity at its existing factories would be unable to keep up with demand by mid-2015, even with a drop in demand for compact camera sensors. Now let’s see if they can sell more Sony cameras too :)

March 26, 2014
Posted in deals

Sony A7 and A7r Gariz cases now at Amazon US.


Just in case you didn’t know it: The Gariz cases for the A7 and A7r are now sold directly via Amazon US (Click here). Of course, plenty of alternatives are available as usual on eBay:

1) Leather Explorer has A7-A7r leather cases in Black (Click here), Black-Metallic (Click here), Black (Click here).

2) Dignis has A7-A7r leather cases in Black-Red (Click here), Black (Click here), Red (Click here), Yellow (Click here), Brown (Click here), Dark Brown (Click here) and Khaki (Click here).

3) Ciesta leather case in Brown (Click here), Dark Brown (Click here), Black Red (Click here), Vegetable Leather (Click here).

4) Kaza has them in Vintage Brown (Click here) and Black (Click here).

March 26, 2014
Posted in news, rumors

Sony Korea slides unveils the plan to focus on the “High-End” market!


The Korean site Naver posted these slides from a Sony Korea presentation (translation on courtesy of Dicahub and SAR reader Park). There are a couple of interesting info:
– Sony is now entering “Phase 2” of their product startegy. From 2014 towards focsu will be on the High End A and E-mount market.
– In Korea Sony has the chance to become the leader of the system camera market (DSLR+Mirrorless) by end of this year! They have 31% of the whole market in Korea and 53% of the mirrorless market.
– Sony said they have 50% share of the global sensor market (on a quantity basis).
– Sony said A6000’s 24.3MP sensor is a newly designed sensor. On-chip design is applied on this sensor as that of A7 and A7r, which gives about 20% increase in sensitivity over NEX-7’s sensor.

Well, I am not surprised to hear they want to focus on the higher end market. It’s where you make the money in these days! Let’s hope we wills ee all these new stuff very soon :)

More slides:
Read the rest of this entry →


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