November 27, 2014
Posted in news

(UPDATE: false alarm): Sigma already discontinues the unreleased 150-600mm A-mount lens?

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sigma_contemporary

UPDATE: BHphoto marked the 150-600mm Contemporary A-mount lens as discontinued (see schreenshot on top). But they just fixed that and it was just an error from their side. Good to hear we will get the lens! :)

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November 26, 2014
Posted in deals, news

Full Sony A7II product guide pdf for download. Reminder: Preorder now in USA, UK and Germany!

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Bildschirmfoto 2014-11-26 um 17.07.46

You can download the extensive A7m2 guide here on Wetransfer. And do not forget to preorder the camera here to get it before Christmas:

USA preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

EU preorders:
Sony Alpha a7II  (Body Only) for 1.799 Euro at Amazon Germany (Click here) and 1299 pounds at Wex UK (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for 2.099 Euro at Amazon Germany (Click here) and 1699 pounds at Wex UK (Click here).

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November 26, 2014
Posted in deals

Amazon says the Sony A7II will ship on December 9 already!

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SonyA7m2

The Sony A7m2 preorders for US are now online and the best thing is the camera will already ship on December 9 according to Amazon (Click here) and December 8 according to SonyStore (Click here). Nice to get the new camera before Christmas! :)
Here is the full preorder list:

USA preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

EU preorders:
Sony Alpha a7II  (Body Only) for 1.799 Euro at Amazon Germany (Click here) and 1299 pounds at Wex UK (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for 2.099 Euro at Amazon Germany (Click here) and 1699 pounds at Wex UK (Click here).

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November 26, 2014
Posted in deals

Hot: First Sony A7II (A7m2) preorders now at BHphoto, Sony Store, Adorama and Amazon! Also in Europe!

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A7II

For the first time you can preorder the new Sony A7II with 5 axis stabilization in USA and Europe:

USA preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

EU preorders:
Sony Alpha a7II  (Body Only) for 1.799 Euro at Amazon Germany (Click here) and 1299 pounds at Wex UK (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for 2.099 Euro at Amazon Germany (Click here) and 1699 pounds at Wex UK (Click here).

 

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November 26, 2014
Posted in news

Sony publishes the digital camera goal for 2018: Goes for ultimate speed, sensivity and resolution!

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Bildschirmfoto 2014-11-25 um 20.46.37

Sony launched a revised plan for 2015-2018. And in very short Sony will cut the TV and smartphone lineup and make only profitable high end stuff. At the same time Sony sees growth in Playstation and Image Sensor Business. They also published their plan for the Digital Camera business. You can donwload it as pdf here: sony.net/SonyInfo/IR/info/irday2014electronics/IPandS_E.pdf.

And it clearly stands out how Sony is committed to bring the whole Alpha system to a new level. The first slide on top shows they want to stand out from the competition by going for ultimate sensitivity, ultimate resolution and ultimate speed in 2015.

Their goal is to exceed the limits of human eye:

Bildschirmfoto 2014-11-25 um 20.24.22

They want to introduce features like 1000fps recording:

Bildschirmfoto 2014-11-25 um 20.24.46

Have over 20 FE lenses by end 2015:

Bildschirmfoto 2014-11-25 um 20.47.57

You can see many more info on their document and here below and to sum up here are the key info:

– Sony wants to push the Alpha system to the more advance premium market (RX and Interchangeable lens cameras)
– Sony sees growth in the mirrorless market but still recognizes the DSLR market will still be bigger than Mirrorless by 2018.
– Sony wants to expand the Alpha interchangeable market share at cost of the big ones (Canon/Nikon).

Overall it’s pretty clear 2015 will be an exciting year on the Sony Alpha front. and the Sony A9 which is coming soon is just the start!

Bildschirmfoto 2014-11-25 um 20.45.54Bildschirmfoto 2014-11-25 um 20.46.08Bildschirmfoto 2014-11-25 um 20.49.13Bildschirmfoto 2014-11-25 um 20.23.20Bildschirmfoto 2014-11-25 um 20.24.17Bildschirmfoto 2014-11-25 um 20.26.18Bildschirmfoto 2014-11-25 um 20.26.24Bildschirmfoto 2014-11-25 um 20.45.13Bildschirmfoto 2014-11-25 um 20.48.14Bildschirmfoto 2014-11-25 um 20.45.34
There are a couple of more financial reports with some good news:

Reuters Japan: Sony revised upwards the camera sales plan for 2014. While Canon and Nikon digital camera sales are falling Sony reported a growth. While for Sony there is a decrease in numbers of sold camera the earnings are increasing. Mainly because Sony is selling much less non profitable fixed lens budget compacts but it’s gaining shares in the profitable interchangeable camera market.

Reuters: Fitch revises Sony from negative to stable.

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