September 9, 2011
Posted in news

New NEX-7 video with Paul Genge from Sony UK!

Whatdigitalcamera posted the video on top about the exclusive Sony NEX-7 Interview with Paul Genge from Sony Uk. Enjoy! (And thanks WDC for making the interview!). P.S.: I just bought the NEX-5n but after watching the video I abolsutely want the NEX-7 too!

NEX-7 preorders:
Body only:
Sonystore US, Amazon US, Adorama, Sonystore Canada and in Europe at Jessops and Computeruniverse.
With 18-55mm kit lens:
Sonystore US, Amazon US, Adorama, Sonystore Canada and in Europe at Jessops.
Zeiss 24mm f/1.8:
Sonystore US, Amazon US, Adorama, Sonystore Canada.
The 50mm f/1.8:
Sonystore US, Adorama.

Thanks awmenard and all other anonymous senders

September 8, 2011
Posted in news

The fall of Canon and Nikon. The raise of Sony (Bloomberg).

The latest article at Bloomberg (Click here) about tha japanese digital camera market shares describes an ongoing and somewhat unexpected revolution. According to Bloomberg: “the world’s two biggest makers of high-end cameras (Cnaon and Nikon), may be missing out on the industry’s biggest technology shift since film rolls became obsolete. The two Tokyo-based companies use mirrors in all cameras with interchangeable lenses, a technique Sony Corp. is shifting away from. As a result, Canon and Nikon’s combined share of the Japanese market has fallen by 35 percent, while Sony’s share has doubled, according to estimates at research firm BCN Inc.

Ryosuke Katsura (Mizuho Securities Equity Research analyst) wrote last year that the mirrorless technology: “may be the biggest “paradigm shift” in the SLR industry in six decades

In general those are the interesting news for Sony (and generally about  camers):
- Sony’s share in the worldwide SLR market rised to about 15 percent in the year ended March 31 from 10 percent a year earlier.
- Mirrorless cameras accounted for 40.5 percent of SLR sales in July (in Japan), surging from 5 percent in early 2009, according to BCN.
- Globally, sales of mirrorless cameras surged fivefold to 2.1 million units in 2010, and their share of the overall SLR market may climb to 23 percent in 2011 from 16 percent, according to Macquarie Group Ltd. estimates last month.

My take on that: It is interesting to see that Sony is pushing the A77 with a lot of Marketing, but the most preordered cameras in USA are the NEX-7 and NEX-5n. Those are the only cameras that are constantly in the top 20 of the Amazon sales (Click here to see the rankings). I know from talks with my sources that Sony didn’t expect such a huge success for their NEX system. And I cannot imagine how much money they would make now if they would be fast enough to make decent NEX lenses! Hurry up Sony, we need pancakes, more Zeiss lenses, fast lenses and some video optimized lens! I am sure Canon will soon announce a strong mirrorless system and Sony have to be aware of that. At the moment things look good for Sony, but it’s time to “believe” in the NEX system and put a lot of effort into products development!
P.S.: If you ask me, Nikon’s mirrorless system will not be a serious NEX competitor (it uses a to small 2,7x crop sensor).

NEX Preorders (Click on the shop name and you will be directly land on the product page!):
NEX-5n:
Sonystore US, Amazon US, Adorama, Sonystore Canada, SonyStore DE, SonyStore FR, SonyStore IT, Amazon DE, Amazon UK, Digitalrev and eBay.
NEX-7 body only:
Sonystore US, Amazon US, Adorama, Sonystore Canada and in Europe at Jessops and Computeruniverse.
NEX-7 with 18-55mm kit lens:
Sonystore US, Amazon US, Adorama, Sonystore Canada and in Europe at Jessops.
Zeiss 24mm f/1.8:
Sonystore US, Amazon US, Adorama, Sonystore Canada.
50mm f/1.8:
Sonystore US, Adorama.

September 8, 2011
Posted in reviews

First pictures taken with the NEX-7 and new 50mm f/1.8 OSS lens by Rob Skoetch.

Rob Skoetch from ThePictureDesk (Click here) has been the first person to post some image samples taken with the new Sony NEX-7 and the new 50mm f/1.8 OSS lens! Those are not full size pictures but he said he will soon add them on Flickr (Click here) where you can already find A77, A65 and NEX-5n full size image samples.

The NEX-7 is probably the most requested and preordered of all new Sony cameras. It will be start shipping from early November. This is a short list of stores I found where you can preorder the camera to be the first on list (otherwise your risk to get the camera in 2012 only):
Body only: Sonystore US, Amazon US, Adorama, Sonystore Canada and in Europe at Jessops and Computeruniverse.
With 18-55mm kit lens: Sonystore US, Amazon US, Adorama, Sonystore Canada and in Europe at Jessops.
I have seen that the most requested lens to put on your NEX-7 is the Zeiss 24mm f/1.8 which you can preorder here: Sonystore US, Amazon US, Adorama, Sonystore Canada.
The 50mm f/1.8 can be preordered: Sonystore US, Adorama.

As you see there is no preorder option I found in Europe (a part of the NEX-7 at Jessops and Computerunivers). Feel free to comment this post with links to shops accepting preorders! This will help other SAR reader to get thei NEX-7 and lenses as soon as possible!

September 7, 2011
Posted in news

Sony press release about the new OLED viewfinder.

At Nikkei.jp (Click here) Sony gave some hints about the new OLED viewfinder used for the new Sony A77/65 and NEX-7: “The OLED panel employed for the EVF has a screen size of 0.5 inches and a pixel count of about 2.4 million (1,024 x RGB x 768). The size of its sub-pixel is 3.3 x 9.9μm. Compared with the LCD panel used for the EVF of the “α55,” Sony’s former product, the contrast ratio of the OLED panel is about 10 times higher, the company said. Sony realized the color display by combining white organic light-emitting diodes (WOLEDs) and red, green and blue color filters. With a small molecular WOLED material, the company formed OLED elements by using an evaporation method. As a result, compared with the method in which red, green and blue OLED elements are formed, the resolution of the panel was enhanced. Sony formed driver elements, D-A converter, timing controller, etc on a silicon (Si) substrate. The panel is produced in volume at the Higashiura Office (Aichi Prefecture, Japan) of Sony Mobile Display Corp, which is Sony’s subsidiary.

One of my sources told me weeks ago that the EVF is made by Samsung. Now, the press release says the exact opposite but fast is that the sources always gave me correct info. A second trusted source told me that there is a “secret” Sony-Samsung agreement to develop together some of the “mirrorless” technologies to be able to cut the costs which will allow them to fight against the Canon-Nikon dominance. According to the source nor Sony neither Samsung can unveil the content of the agreement and everybody can claim that the technology is made in house. As usual take the rumors with a grain of salt. All I can say here is that those are good sources.

September 7, 2011
Posted in news

I have sinned. I just bought the NEX-5n :)

I confess, I couldn’t resist and I didn’t manage to wait for the NEX-7. I just bought the NEX-5n. Why should that be a sin? Because I wanted the NEX-7, and I still want it! But I couldn’t resist to try out the superb NEX-5n.  So I may will end this year with two NEX cameras in my hands. I need some excuse to justify that in front of my girlfriend. Suggestions are appreciated :)

Something curious about the Sony store: 30minutes after having it purchased at the European Sony online store they (Sony) called me to confirm if the address where correct. I said yes and they told me they will now(!) ship the camera. Cool! That’s a service!

I don’t like the current NEX lenses, I don’t need zooms and the only pancake (the 16mm f/2.8) is not as fast as I need. That’s why I bought a Leica M to NEX adapter to use my Nokton 35mm f/1.4. I still don’t know if I will buy the external viewfinder which is very expensive here in Europe. I am not going to write a technical review, but I will try to make some real world comparisons with other mirrorless cameras. And I will use the cam for my next documentary work of a dying city in Belgium (I will be there from September 16 to 25). Anyway, I confess, the NEX-7 is still on my dream list. Cannot wait to see the first reviews of that camera soon!

The NEX-5n is available at (Click on store names):
USA&Canada: Amazon (in Stock!), Sonystore US (in Stock!), Sonystore Canada (in Stock!) and eBay (in Stock!).
Europe: SonyStore DE (in Stock), SonyStore FR (in Stock), SonyStore IT (in Stock), Amazon DE (preorder), Amazon UK (preorder) and eBay (in Stock!).
Asia: Digitalrev (in Stock), eBay (in Stock!).

All other camera preorder links:
Sony NEX-7 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony NEX-7 with 18-55mm lens at Amazon, BHphoto (notification only) and Sonystore.
Zeiss 24mm f/1.8 E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.
Sony A77 with 16-50mm lens at Amazon, Adorama, Jessops UK and Sonystore.
Sony A77 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony A65 with 18-55mm lens at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony A65 body only at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony 50mm f/1.8 at BHphoto (notification only), Adorama and Sonystore.
Sony 55-210mm E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

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