Sony Tidbits…

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The ULTIMATE Cinematic Lens?! | Sirui 75mm Anamorphic Lens Review

Sony 18-135mm F3.5-5.6 OSS Review | All in One Excellence (Dustin Abbott).
Tamron 11-20mm F2.8 Di III-A RXD sample gallery (Dpreview).
Getting Started with Lighting for Food Photography (Explora).
Tamron 150-500mm Vs Sony 200-600mm. Best super-telephoto lens for wildlife filming and photography (Benjamin Smail)
7 Things to Learn After Manual Mode (42West).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

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Topaz released Sharpen AI v3.2 (Save $30 til August 20th)

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Topaz announced a new update Sharpen AI software. And til August 20 you save $30 on Sharpen AI using our checkout code “RUMOR“. Download a free trial version here.

What’s new in Sharpen AI v3.2:

  1. 🤖 More powerful Sharpen AI models
    Motion Blur / Very Blurry v2 now covers 1.5x more motion blur and Too Soft / Very Blurry v2 further reduces artifacts, so you can sharpen more extreme blur with improved output.
  2. 🎭 Usability improvements to in-app masking
    Additional keyboard shortcuts, realtime display of brush strokes, color and opacity customizations for overlays, and more.
  3. 🌈 Improved color and tone processing for RAW and DNG files
    When available, Sharpen AI will apply a camera-specific color profile as well as provide improved overall color accuracy.

You can use our checkout code “RUMOR” to get an additional 15% discount on all TOPAZ products (Click here).

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Sony announces a production delay for the α7S III

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Sony Japan announced a production delay for the A7s III:

Due to production reasons, it may take some time before the product is delivered for the digital single-lens camera “α7S III”.
We are currently making every effort to meet the needs of our customers, so please wait for a while.
We deeply apologize for any inconvenience caused.

Indeed the A7sIII is no more in Stock at Adorama. BHphoto. Amazon. FocusCamera. Fotokoch. Calumet DE. WexUK. Park UK.

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Latest Sony financial statement reports surprising good camera sales and increased their forecast revenue

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Sony published their latest financial report. Between April – June 2021 made almost 3x more money with cameras+videocameras compared to same quarter in 2020. Almost 700 million dollars more revenue. They also revised upwards their forecast. They write:

Sales are expected to be higher than the April forecast due to the impact of foreign exchange rates as well as higher-than-expected sales of digital cameras due to higher unit sales, partially offset by lower-than-expected sales of televisions due to lower unit sales. Operating income is expected to be higher than the April forecast due to an increase in unit sales and an improvement in the product mix of digital cameras as well as the positive impact of foreign exchange rates, partially offset by the above-mentioned lower unit sales of televisions.

Of course it was easy to do better than the Q2 in 2020 (Corona outbreak). But sales are still higher than expected and forecast is great too!

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Sony Tidbits…

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Sony a7siii the best wedding camera I have ever used

Sigma 28-70mm F2.8 – I was WRONG about this lens (Chris Brockhurst)
Sony FX3 First Look (TheDigitalDigest).
Shooting an elopement with Carl Zoch and the Zeiss Batis 40mm F2 CF (Dpreview).
10 Best Gifts for Food Photographers (Explora).
Headshot Photography Tips You Need to Know (42West).
Tamron 150-500mm vs Sony 100-400mm on the Sony A1 (Scott Dumas).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

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POLL: Will you consider to buy the first f/2.0 zoom announced by Tamron?

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Preorders (only listed yet):
35-150mm at BHphoto.
28-75mm II at BHphoto.

We finally got our first zoom that starts at f/2.0. This is an impressive achievement from Tamron. We have no details about the image quality and the price of the lens. ut let’s assume price isn’t crazy and image quality very good, I wonder:

Will you consider to buy the new Tamron 35-150mm lens?

  • Yes! (76%, 3,455 Votes)
  • No. (24%, 1,090 Votes)

Total Voters: 4,545

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