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After yesterdays news about the discontinued Sony A850 I got many mails from readers that asked me what will happen with Sony’s full-frame line. So here is the summary of what I know!

First of all Sony will not only keep but also reinforce the full-frame system. Until know we had the A850 and A900 which shared the same sensor and had only minor differences. We heard Sony is developing two full-frame sensors with two different resolutions. So there could be two new (and very different) full-frame cameras! Both will be announced in 2012.

I am also certain that all future FF cameras will use the translucent technology. I don’t believe Sony will use the hybrid technology from the Fuji X100. Would be amazing but technologically (and economically) almost impossible to realize.

And I also get many mails confirming to me that Zeiss is working very clsoe with Sony to develop new FF lenses.

Now let’s see how good the A77 will be. It will certainly be a good indication how terrific good the next FF cameras will be!

The Sony A850 is now officially out of production. The biggest american photo online store discontinued the camera. Click here to see the A850 discontinued message on BHphoto. A couple of months ago my sources told me that this would happen. And soon the A900 price should fall around $2000.

If you still want to get the Sony A850 check price and availability by clicking on those direct links: Amazon, B&H, Adorama, J&R, eBay.

On top you can see the list of all 11 new picture effects coming for the A35, the NEX-C3 and for the NEX-3 and NEX-5 via firmware update. It would have been nice to see a tilt-shift effect too. Or even better, it would be nice if you could create your own kind of effect you can share for free with the community! I should have patent that idea before to post it here

Reminder: Sony will announce the new cameras on June 3! You can follow us live on SonyaAlphaRumors!

Now you have a new reason to play a little bit with the DxO mark comparison tool. They just added the Sony 35mm f/1.4 G lens test results inside their database (Click here). And you can see how the lens performs when used on different cameras. See for example the Sony A900, A700 and A550 lens results (Click here). As you can see the lens is neither a winner neither a looser. I hope there will be soon an upgraded version, maybe a 35mm 1.4 Zeiss for Alpha? Let’s cross the finger!

Check the Sony 35mm f/1.4 price at Amazon, B&H, Adorama, J&R, eBay.

We just got that screenshot that describes a new feature of the upcoming A35 (to be announced on June 3). The text is pretty clear and I don’t have to add naything to that