August 8, 2012
Posted in rumors

(SR5) New Flash with continuous LED light coming along the A99. Hot Shoe is “hybrid”

I am getting more rumors from Super trusted sources:

1) A new HVL60 flash is coming along the A99 in September and it will have a super unique feature. Continuous LED light which is perfect for video recording! He said that also the new A99 vertical grip has some unique features.

2) The new hotshoe will be IAS combines with ISO hot shoe, so that a99 can use both ISO flashes and IAS video accessories from Handycam.


More rumors coming in eveyr hour…I am working to post everything as soon as I can! P.S.: Help me to push the SAR fabeook site :)


August 8, 2012
Posted in news

Sony has to learn a lesson from Canon regarding firmware upgrades…

For some unknown reason Sony has slowed down the work on the firmware updates of cameras like the NEX-7 and A77. It’s just my guess but I think that Sony engineers were now focused on the development of the new NEX-5R and NEX-6 cameras. But this is not the way to go Sony! We all trusted you when buying our Sony SLT or NEX that you would keep fixing and improving our (sometimes very expensive) cameras. If you make us happy you will earn trust and we will spend even more money into the system!

The recent Canon 7D firmware upgrade shows how Canon did take care of the user requests. A nice article about the Canon lesson has been posted by David Kilpatrick. It’s a must read for all Sony managers! I hope the good SLT and NEX sales success will now convince the Sony managers that we need a long time customer support.



August 7, 2012
Posted in rumors

Hmmm….an impossible lens rumor?

Guys I don’t know what to think about this. While the source of the info usually posted good info I think there may be some mistake here. So I don’t know how to rate it. The source posted this on an Asian forum called Sonysdf (Translation here).

The source claims that unlike my previous rumors the 16-50mm has a constant f/2.8 aperture! P.S.: I would be happy to see he is right! That is my main doubt on the list you see below. The list includes E and A mount lenses:

E16-50 F2.8 OSS
E11-18 F3.5-4.5
A50/1.4 SAM with all time manual focus
A50/1.2 ZA Planar SSM
A70-400 GII

If that is true than it sounds sooooo good :)

Reminder: In USA You can get up to $200 instant savings on those Sigma lenses:
$50 off on the Sigma 10mm at Amazon and BHphoto.
$50 off on the Sigma 8-16mm at Amazon and BHphoto.
$50 off on the Sigma 17-50mm at Amazon and BHphoto.
$50 off on the Sigma 28mm at BHphoto.
$100 off on the Sigma 50-150mm at BHphoto.
$150 off on the Sigma 50-500mm at Amazon and BHphoto.
$50 off on the Sigma 50mm at Amazon and BHphoto.
$200 off on the Sigma 105mm at Amazon and BHphoto.
$75 off on the Sigma 12-24mm at Amazon and BHphoto.
$75 off on the Sigma 24-70mm at Amazon and BHphoto.
$100 off on the Sigma 70-200mm at Amazon and BHphoto.
$50 off on the Sigma 70-300mm at Amazon and BHphoto.

August 7, 2012
Posted in rumors

Next A99 user report via Dynaxdigital…

Image on top: The Dynax 9 battery grip (here on eBay).

DynaxDigital forum user REX posted some A99 report, the A99 has:

Dual focus system-first
Battery grip like Dynax 9-The battery in the body of the camera stays in so you can have additional another two in the grip
1 pure SD and one SD/MS slot like a77
Perfect camera for video because a lot of accessories are for video made
The camera is incredible fast on autofocus….

Now SAR reader, you can guess what “Dual focus system” means :)

August 6, 2012
Posted in news

Sony reports a $312 million losss. But is doing good money with NEX cameras!

If you download the Sony Q1 financial report (.pdf) you will see that Sony is still loosing money (particularly in the TV business). But there is one good news. They are no writing Black results in the Imaging division. Sony writes:

Sales increased 7.6% year-on-year (a 12% increase on a constant currency basis) to 193.8 billion yen (2,453 million U.S. dollars). This increase was primarily due to a significant increase in sales of interchangeable single lens cameras reflecting higher demand…

That Sony is doing money with the NEX cameras isn’t a surprise for anyone. But they would do even better if they had an larger E-mount lens range. Anyway those results may will start again the DSLR/SLT versus Mirrorless discussion. Some of you think they should stay into both systems, some of you think that Mirrorless only is where they should focus their resources…

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