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Sony imaging sales numbers were down 17% in the latest available data with a scrape by pre tax profit of 2%

@Frank
I am no fan of Canon or Nikon but considering how relatively poor their offerings in mirror less are ( at least the Nikon has genuine fast focus I have used a Bud,s.) they have actually made a decent chunk of the market share considering they are little more than place holders . In fact Nikon see s to be the only camera maker in profit . DSLRs make up so much of their turn over that mirror less is just a side issue at the moment. I expect they will have proper system iILC,s out soon and then it will be game on

Since the NEX-system already is the number one sold worldwide, having double the world market shares than the number two mirrorless system seller has, how dead will you say all these other mirrorless systems are???

After all, in most parts of the world the mirrorless systems shows greater sale increases than the DSLR/SLT cameras does.
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noone is trolling.

yeah Stringer was retarded.

Who let the trolls out???

And he will, and you know what’s going to happen? You’ll be the next orphan But hey, don;t think I’m tryin gto stop you from buyin gsony, go ahead, spend some more money on sony…see where it gets you in a few years. Maybe when you are the last sony dslt camera customer they can name their newest camera after you… the sony Frankie 9. LOL

All models sell well. But not well enough to make any impact.

On the contrary they are incredibly focused and have opened up entirely new market categories. All their models sell well except for one.

I don’t really any Dslr ad on T.V.

Indeed, the problem was poor advertising campaign and poor leadership with the Imaging Division. People that get into Sony alpha SLT (or back then, SLRs) maybeee fall in one of these categories.

1. People that had many Minolta gear at the moment.
2. People using Cybershot cameras (they were the best at the initial moment of digital consumer photography)
3. People that used Sony videocameras or other products (but mainly videocameras)
4. People that really know what they’re into.

I can put myself in reason number two but with some insight from reason number 3 (my parents work at a TV station as engineers using expensive Sony Broadcasting cameras, they really like them, even while they had to make small adjustments or repairs). But I know that Sony have the power to add another reason why people buy Sony gear. They just don’t have the real money to do so right know, so it seems it almost depends on us, Sony camera users (sad story since sometimes I do recommend Nikon/Canon/Pentax instead of Sony).

NOWAY! The sony fansters dont think so! They must be right. After all, Sonys accodring to them is the best, right? Sony according tot hem is kicking canikons ass and their strategy is right. sony and their fans are always right. I mean, why use a eos 1dx or nikon d4 when you can use the a99! SO TRUE!

NOWAY! I thought that accodring to all the fanboy stuff I see here from soem of the fanboys that Sony and m43 is seting the world a-blaze! I thought Sony was kicking Canons ass due to the Canons inferiror eosm?! WHAT Happeneded???? There’s no way Sony could be losing money, NO WAY! They’re the BEST, better than Canon and Nikon according to what I read here!

Sony’s imaging products division had USD $2.3 billion in sales for their FY 2012 Q2, which was reported last November. At that rate, the division will do over USD $9 billion for all of FY 2012. They sold their NYC headquarters for USD $1.1 billion.

So it would appear that they are NOT in the wrong business. Sorry to disappoint you.

I hope this portends real changes at Sony. They are too unfocused. Too many products, too many models. Apple does pretty well selling a few focused products. Sony needs to emulate. They need to cut down on the number of models and shutdown product lines with no future… *cough* Alpha mount *cough*.

Except of course it isn’t Sony imaging that’s the problem with Sony…

Well,this made their stock price go up today SNE

Sony’s previous CEO made some very bad business decisions and they’ve clearly been hurting. Selling their NYC headquarters won’t bring in nearly enough cash to turn around their fortunes by itself, but as part of an overall plan to get Sony’s house in order by concentrating on what they’re good at makes a lot of sense.

You’re not wrong but it’s a positive spin on things…

The cynic in me tends to view it that they’re selling off the proverbial family silver to deal with hard times.

sony is an epic fail in photography

They still there for the next three years!

Sony bought the office building in 2002 for $230 million and sold it now for $1.1 billion, nice! I only hope that they will realize profit by doing there business without selling there buildings.

When they sell their big office buildings in Tokyo and New York, where do the offices and staff go? Set up their desks on the streets? Telecommute? Or will sony have to rent space? Some might get laid off, but I guess not all of them are dispensable?

It’s encouraging to see Sony doing this sort of thing, it needs to slim down and concentrate on it’s core profit centres. Kazuo Hirai is doing some good stuff.

I think the photo is showing the Sony Center in Berlin