(SR4) New generation of fullframe Sony sensor ready. FF camera to be announced by early 2011?
Sony is slowly introducing one revolution after another. The first have been the NEX cameras. Those cameras were expected to be announced in 2011 only but they are already here 
The next revolution are the pelllix cameras with high-quality video and autofocus. They will be announced in few weeks. The next ticket on the roadmap is the release of the A7xx. The original announcement period was early 2011 and the next FF camera by late 2011. But it is thanks your pressure on Sony that they decided to shorten the release cycle. As we told you the A7xx should be released by late 2010. I don’t know yet if they will announce the camera at Photokina and make it available by late 2010 or if they will announce it in November-December.
But what about the FF plans? Let’s start with the bad news. We don’t expect any new FF camera at Photokina (late September). It is true that Sony currently makes money with the NEX cameras and not with their Fullframe cameras and lenses. And if Nikon really starts to produce their own sensors than Sony fullframe sensor development and production will be even more costly. Espite all our sources us that the new generation of Sony fullframe sensors is ready. It will be a High-resolution sensor with fast 10fps and FullHD video and very good High-ISO image quality. The specs are not definitive. We were told that they have two sensor options: a new ExmorHD 24MPX and a new ExmorHD 30+MPX sensor. The design of the camera is based on the next pellix camera (which we will see in late August).
The good news. Sony will also shorten the relase cycle of the next FF camera. First expected by end 2011 the next FF camera should be announced by early 2011. Also in that case I don’t know if Sony will show us a prototype of that camera at Photokina (like it did for the A7xx at PMA in February). Sony knows they have to introduce a FF camera sooner than planned to compete against the $loc = $_SESSION['geoip'];
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In summary
- Next FF camera by early 2011
- ExmorHD highresolution sensor optimized for speed and high-quality video
- New very good High-ISO performance (up to 12.800 ISO)
- New design based on the next Pellix cameras (This also opens the question if it will feature an optical or an electronic viewfinder)
Editors note: It is very important that you continue to make pressure on Sony to release the A7xx and FF camera soon!
Message for all sources that wants to send us rumors: Use the new form on the right sidebar to share your informations. It doesn’t store name, email address and IP-address. If you want contact me at sonyalpharumors@gmail.com (you can create a fake gmail account to be able to talk with me and stay anonymous). Do not expect me to post your rumors quickly because I have to check them first with other sources!
Many Thanks again for sending me infos about the A7xx, new G and Zeiss lenses and the FF camera!
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Comment from Dave-anderson: If Sony wants to release a FF pellix cam...
Comment from Alwi: Oh ya, and screw video capabilities. Why...- Comment from Alwi: I'd rather they stick to their current 2...
- Comment from Weekly Nikon related news/links | Nikon Rumors: [...] is rumored to release two new sens...
Colamango
2 years ago |Ｓｕｐｅｒ ＨＡＤ CCD II is my wish
hansen
2 years ago |New FF the successor of the A700, It sounds greate
Myst
2 years ago |interesting, although 10fps seems too much for a 24mp camera the amount of data that will be processed is immense, maybe they will release those cameras but i don’t see them going over 5fps, or maybe even 7 for the 24mp one, but not 10.
we shall wait and see, i am more interested in the pellix cameras than anything else so far.
Sky_walker
2 years ago |Wow…. I felt almost as reading Sony press release. hehe
It’s a great news that Sony decided to listen to the customers, though a really bad news that it’s so late. People wanted the A700 successor for last Christmas yet nothing happen… now all there is in web is whining why there’s no successor yet.
As for the new FF – well, the 10 fps isn’t anything above modern electronics capabilities (just put the CF card inside instead of slow SD, add nice buffer [say: 1 or 2GB], and you’re done). Versatile FF DSLR would be a great thing, especially with A900 ergonomics (5D sux in that matter – at least for me – it’s horrible in everyday usage if you compare it to A900, which has lots of buttons, switches, readable menus, everything is accessible, and so on). Currently A900 is suitable nearly only for the studio photography – it ain’t bad but I’d love to see something that meets all the possible needs. As for pellicle mirror in this one – I’m not sure if that’s such a good idea. A900 huge advantage is great OVF, beyond what most of other cameras offer. I wouldn’t want to see this disappear.
Sol Sims
2 years ago |Hard to say. Processors are just getting faster and faster.
At the very least, it’s easy enough for Sony to have a ‘speed/action’ mode, where it drops the MP down to something under 24 or 30 MP to get the extra frame rate, like say 16 MP. But personally, I think it’s doable. Fortunately, I think we’re near the end of the MP race from the big 3, and now it’s getting into more of a ‘refinement’ phase. I think you’ll continue to see ISO performance cleaned up, and image processing speeds move upward. As well as innovation, like we are seeing out of Sony. Sony has a unique perspective in camera design coming in from the full-spectrum electronics side of the industry. I’m sure they approach things a little differently than say, does Canon, who is a legacy camera-maker. Canon made cameras, and then have kept improving upon their previous generations. Sony has the wisdom of history through the hundreds of Minolta engineers and designers they hired after the buyout. But also have the unique perspective of being a trusted innovator in electronics. My hope is, that Sony will emerge as the ‘Apple’ of the camera industry. Dictating the industries innovation direction, as opposed to following it.
-Sol
Dulaney Ward
2 years ago |I wouldn’t mind seeing an A99 (pellicle-based FF0–but not–emphatically NOT–as the only choise in FF.
EMLI
2 years ago |Well, “based on pellix design” I think is out of the question. one of the great features of the current A850 and A900 is the great optical viewfinder. if they could combine this with the excellent Quick LV-system on the A550 and much better rendering s/w in the camera for better high ISO-handling, this would truly be great. it is possible to design a Quick LV-system without compromising the great OVF by tilting the main mirror instead of reverting to a pentamirror desig as in A550.
Pellix in the planned Sony version and OVF is mutually exclusive according to the patents and other information disclosed by Sony.
DQ Qin
2 years ago |Editors note: It is very important that you continue to make pressure on Sony to release the A7xx and FF camera soon!
Yes, i will.
But how can we make pressure on Sony to release the A7xx …?
admin
2 years ago |Good question DQ!
They are reading forums and many other wbesites. Thatìs the place were you have to express your opinions. Also our polls are a good method to comunicate to Sony our will!
icie
2 years ago |I think Sony needs to realise that the 5D MkII boat has already come and gone. Their FF offering will need to compete with whatever new stuff Nikon and Canon are getting ready to pull out of their sleeves.
goggles
2 years ago |what does the super HAD CCD have to do with any of this? The post doesn’t even mention it.
admin
2 years ago |The super HAD CCD is a 34 Megapixel sensor. But we do believe Sony evolved thats ensor with video capability
goggles
2 years ago |Right, I understand that, but the post talks about ExmorHD sensors, which I know to be CMOS, and nowhere near the ballpark of 34 MP(yet).
In any case, Sony has really been making waves lately, I’m very anxious to see what the pellix cameras can do.
JB
2 years ago |Sony, I want a 16MP or 12MP FF. I don’t need 32MP.
anonymous
2 years ago |The picture is not FF sensor, it is security camera sensor,
the picture is found here:
http://www.sony.net/Products/SC-HP/cx_news/vol52/featuring2.html
Stating: “As we mentioned at the beginning of this article, constantly striving for high sensitivity and even lower noise is important in the security camera field.”
Here is product:
http://www.sony.co.uk/res/attachment/file/74/1236344321274.pdf
Sky_walker
2 years ago |^ An idea for next poll:
What MPx count would you prefer in Full Frame DSLR
~12MPx
~20MPx
~30MPx
I’m not interested in FF camera.
^ Cause this is a matter I’ve seen discussed in multiple locations, and many people want LESS MPx than they get…
JB
2 years ago |+1 for the poll. Don’t forget 16Mp too.
dk
2 years ago |Lower than 24MP FF sensor will not happen. Get yourself a d3/s/700/5d1 if you want it so badly.
kevin
2 years ago |Whether 10 fps with 24 MP is doable on the data side is a moot point. Processing speeds will always become astoundingly fast, and the solutions we see in five years will obliterate what we see today. However, the biggest limitation in burst shooting rates is in the response time of the mechanical components, primarily, the aperture.
The aperture opens and stops down for every shot, or at least it did in the film era, during which the fastest frame rate achieved with Minolta glass was 5.5 fps in the Maxxum 9. The aperture opened all of the way again to allow accurate focus and exposure between frames. The a450 and a550 cheat this barrier by forgetting the AF and AE between frames to go up to 7fps.
Mackie
2 years ago |“The good news. Sony will also shorten the relase cycle of the next FF camera. First expected by end 2011 the next FF camera should be announced by early 2011.”
“First expected by end 2010″ right? not 2011…
If that’s not typo who is going to wait around for that long.
And for EVF, I hope it isn’t true.
Live View would be great but not without the OVF.
Like many have mentioned already. One of the best thing about a900/850 is its beautiful viewfinder. Why mess with what is already near perfect.
What I hope to see is
-Even better Dynamic Range
-Even better Toanl Range
-Faster AF
-Full HD Movie mode with 24P/30P
no-interlacing please. Times have changed we are not in 90′s
-Ability to use DT lens without auto-cropping
-Same Ergonomics as a900 (please no NEX like interface)
-Not necessarily more megapixel than current FF
Interesting links | Photo Rumors
2 years ago |[...] Rumor: Sony to release full frame DSLR in early2011. Possible sensors: a new ExmorHD 24MP and ExmorHD 30+MP. [...]
Jape
2 years ago |““First expected by end 2010″ right? not 2011…
If that’s not typo who is going to wait around for that long.”
Wrong! Don’t you think it is better to get new FF in the beginning of 2011 than in the end of 2011?
They (Sony) didn’t plan to announce new FF by end of 2010. Sure you wish they would, but Sony did think other way. Now they have adjusted their timetable, if rumour is correct, that the FF is announced earlier than originally planned.
My opinion is that new FF is not that important, we need A7xx first!
James
2 years ago |I’m sure even Sony could not be so stupid as to only release a pellix FF. I’m sure the A900 will be replaced with an OVF model for those who want a OVF and all the light hitting the sensor and a pellix model in conjunction. I personally believe pellix will be a failure just as it has many times in the past. The advantages of slightly faster autofocus are outweighed by the advantages of a future NEX 7 which has all the light hitting the sensor not just 2/3 and a much smaller body.
bighappy
2 years ago |Super HAD CCD or Super HAD CCD II is not for DSLR.
Dudey
2 years ago |“Editors note: It is very important that you continue to make pressure on Sony to release the A7xx and FF camera soon!”
Yeah, LOL. As if they would care about a bunch of morons on the internet. Get a life dude.
Myst
2 years ago |dudey you obviously know next to nothing about pools and about where companies get some of their consumer feedback and some market research even.
they don’t care for people like you… never expressing an opinion with valid arguments.
ChenAlan
2 years ago |Sony not stupid… what about the PS Move?
hannes
2 years ago |Hope we have not to wait to long to see the new A700 and new FF.
This post makes me happy
computerhead
2 years ago |The FF sounds good, but as others have stated it would need the ergonomics of the A900 and an OVF. I could not care less about video; I am a still photographer not a videographer. If I wanted to make videos I would get a video camera. I am also not terribly interested in live view. An EVF would be a terrible step back. It would be a shame if the new FF was EVF and had video if it sacrificed still capabilities. I’ll just grab one of the last A900s and hope future models return to their roots.
Chris
2 years ago |I know that Sony do read forums as one of their marketing team has been on a Sony group on Flickr.
I have an a700 & a350 but am holding off on investing in an a850 as when I make the upgrade to FF I want something that can match the other brands for noise at high ISO. I really want to make the next step with Sony but there’s just too much doubt at the moment whether they’re serious about making the alpha line a long term thing. I don’t want to invest thousands and then in a few years be stuck with nothing to upgrade to cos Sony have pulled out.
Oh, and if anyone has a contact at Sony that I can write to, feel free to get in touch
gnohz
2 years ago |Great to see that Sony is pressurised into shortening their production cycle. I’m excited as well to see new sensors being developed. It means that the other camera giants will probably also be forced to compete by releasing better cameras
Sony a900
2 years ago |[...] [...]
Weekly Nikon related news/links | Nikon Rumors
2 years ago |[...] is rumored to release two new sensors in early 2011 – ExmorHD 24MP and 30+MP with “very good High-ISO performance up to 12.800 ISO”. [...]
Weekly Nikon related news/links | Nikon Rumors
2 years ago |[...] is rumored to release two new sensors in early 2011 – ExmorHD 24MP and 30+MP with “very good High-ISO performance up to 12.800 ISO”. [...]
Alwi
2 years ago |I’d rather they stick to their current 24mp, OVF and focus on improving other areas such as ISO performance. If they could improve their ISO capabilities, especially 400 and above, it’ll definitely be great. 7fps for such high resoultion is probably good enough for most photographers, at least for me. And if they would add liveview and a tiltable LCD display it would be an added plus. But the current a900 OVF is a must have.
Alwi
2 years ago |Oh ya, and screw video capabilities. Why sacrified other aspects of a would -be-great camera just to include video capabilities. Cameras are meant to take pictures, not videos. Sony could ask any videographers out there if any of them would invest on such a camera and lenses just to take videos coz its really pointless as it could only record so much on an SD/CF card and the resolution of the videos are unmatched to those of videocams. And if you are arguing that nikon and canon are having it, then I suggest
you get a a55 instead. Or an a850 and a sony handycam seperately; it’ll be denifitely cheaper than buying the new a900 replacement and you’ll probably have extra cash to get something for your wife or girlfriend to keep them busy so that they won’t nag about you wasting money on your toys. :p
But even after saying all that, i’m very sure sony will consider adding video capabilities to the camera coz its all part of today’s trend and marketing strategy to get people buying. Its all part of business at the end of the day. ) :
Dave-anderson
2 years ago |If Sony wants to release a FF pellix camera, fine — but IMHO that would be a mistake. I would not call that an a900 successor, but a major step down. The peopl who are interested in FF want the highest possible IQ and will not stand for the ghosting and reduced contrast that come with the pellix setup, and the EVF will be viewed by many as a major step down. If they release it in parallel with an a9XX with a top-notch OVF, I would consider that a good move because then there is something for everyone.