$500 Sony A1 II Price Hike at B&H – More Sony Increases Coming?

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An unexpected $500 price increase on the Sony A1 II has just hit B&H Photo, pushing the price from $6,498 to $6,998. This is the first sign of a broader adjustment that might soon affect other Sony Alpha products as well. I also got a small rumor saying this: “Heard over someone’s shoulder that some US Sony prices are about to increase this upcoming week.”

Interestingly, Adorama is still listing the Sony A1 II at the original $6,498 price—for now. Meanwhile, Amazon has once again removed the preorder option entirely, suggesting potential supply restrictions or internal pricing adjustments.

Why the sudden price hike? One possible explanation: tariffs. Just like we saw on some lenses like the new 400-800mm G

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