New Sony A7V registered in Asia: New sensor tech and price is around $3,000

Good news is on the horizon for Sony Alpha shooters, as reliable leaks suggest that two of the next three Sony cameras, slated for release between July and October, are now almost certain. According to trusted sources, Sony will announce:

• Much-anticipated Sony A7V  (registered on May 23 with the code “WW084220“)
• The Z380 should camera (registered on April 21 with the code “WW934774“)

What TRUSTED sources told us about the new Sony A7V
The A7V is shaping up to be a meaningful upgrade over the A7IV. Sources indicate Sony does not plan to deliver just a minor refresh but instead a camera “worth the wait.” 

• Release timeframe: late 2025
• Price: Around €3,500 in Europe, and about $3,000 in the U.S.

What follow here is just a speculative list of Sony A7V specs:

• Sensor: I am speculating it could be a new 33MP stacked sensor, or possibly a “regular” 44MP sensor, offering higher speed and better readout than the current A7IV.
• Performance: 20 fps burst shooting, improved heat management, and enhanced video capabilities.
• EVF: Resolution boost to ~5MP, improving on the current 3.8MP unit.
• Other features: AI processing chip, same body and screen as the A1II.

The price increase may disappoint some, but if the rumored sensor and performance upgrades materialize, it could justify the higher cost.

The Third Camera Remains a Mystery

While the two cameras above are almost confirmed, the third remains under wraps. There is speculation it could be this cameras successor, with a possible announcement at the September IBC show in Amsterdam. Other possible candidates include updates to models like the A7SIII, A7R series, or even a new fixed-lens compact.

A Busy Year Ahead
After a quiet first half of 2025 — where competitors like Fujifilm, Nikon, and Canon made more noise — Sony appears ready to catch up with these significant releases. The A7V in particular is expected to be competitive for at least 3–4 years, so Sony can’t afford to hold back on innovation. More details about the A7V sensor and full specs are expected to leak soon, and fans are already speculating whether the upgrades will be enough to justify the price hike.

Stay tuned for more information as it becomes available — and let us know in the comments: will you be upgrading to the A7V if these specs and prices hold true?

Reminder: The Prime deals are now live on those pages at Amazon US and Amazon Canada. In Europe at Amazon Germany, Amazon UK, Amazon France, Amazon Italy, Amazon Spain, Amazon Netherlands, Amazon Poland. And at Amazon Australia.

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