Effects of tariffs: Sony A7sIII now sells for $800 more than before!
Back in May, the Sony A7sIII was still selling for $3,198—now it’s up to $3,998. That’s a 25% price hike on a camera that’s already over five years old…pretty remarkable. On the bright side, if you already own an A7sIII, its used value has gone up as well, meaning your camera just got more valuable.
Here’s how the prices have increased in percentage terms from May until today (most expensive cameras on top):
- 7.7% on the Sony a1II (+$500)
- 13.3% on the Sony A9III (+$800)
- 18% on the Sony A1 (+900)
- 0% on the Sony A9II
- 20% on the Sony A7RV (+$700)
- 25% on the Sony A7sIII (+$800)
- 21,4% on the Sony A7rIV (+$500)
- 21,4% on the Sony A7cR (+$600)
- 31.6% on the Sony ZV-E1 (+$600)
- 10% on the Sony A7IV (+$200)
- 53.9% on the Sony A7III (+$700)
- 14.3% on the Sony A6700 (+200)
- 23.1% on the Sony ZV-E10II (+$150)
- 46.7% on the Sony A6400 (+$350)
- 0% on the Sony A6600
- 41.7% on the Sony A6100 (+$250)
- 31% on the Sony RX100VII (+400)
As you can see, some cameras have jumped by as much as 50%! Sony manufactures its top-tier models in Japan, where imports face a 15% tariff. Many entry-level and compact models are built in China (30% tariff), while a number of mid-range cameras come from Thailand (20% tariff).
Some examples on lenses:
- 8.5% on the Sony 600mm GM (+$1100)
- 8.3% on the Sony 400mm GM (+$1000)
- 13.3% on the Sony 300mm GM (+$800)
- 15.2% on the Sony 16-35mm GM II (+$350)
- 15.5% on the Sony 28-70mm f/2 GM (+$450)
- 13.8% on the Sony 400-800mm G (+$400)
- 10.3% on the Sony 12-24mm f/2.8 GM (+$300)
- 12.5% on the Sony 70-200mm f/2.8 GM OSS II (+$350)
The high-end lenses I mentioned are produced in Japan, which is why their price hikes have been relatively moderate. In contrast, lenses manufactured in China have seen much sharper increases:
- 40% on the Sony 50mm f/1.8 (+$80)
- 27.3% on the Sony E 11mm f/1.8 (+$150)
- 27.3% on the Sony FE 85mm f/1.8 (+$150)
I do expect some discounts during the holiday season, but looking ahead, it feels like affordability won’t be part of Sony’s strategy anymore. The big question is: once tariffs are factored in, how high will the price of the Sony A7V climb?