Good news: Sony officially registered a new camera in China and this might be the Sony A7V coming in early 2025

It’s official, folks! Sony has registered a new camera with the code “WW773396” in China (source Weibo). It has dual-band Wifi support 2.4G/5.1GHz That means it:

  • After registration, it usually takes up to 3-4 months for this camera to be announced.
  • Since it has dual-band wifi support, it is definitely not a cheap entry-level camera

I believe this is the new Sony A7V as several trusted sources told me the camera will be announced in early 2025. They did NOT share any A7V specs, so I will share my own speculation from now on. I repeat: speculation and NO rumors from trusted sources, ok? I have a “conservative” and an “advanced” scenario when it comes to the possible Sony A7V specs:

Scenario 1: Conservative Evolution

This potential path sees the A7V retaining much of the A7 IV’s core specifications, with meaningful but incremental upgrades:

  • Sensor and Resolution: A continuation of the 33MP full-frame Exmor R CMOS sensor found in the A7 IV, offering excellent dynamic range and low-light performance.
  • Processor: The A7V could inherit the advanced BIONZ XR processor from the A7 IV while incorporating the AI processing chip featured in the Sony A9 III. This would enhance computational photography capabilities like real-time subject recognition and tracking.
  • Autofocus: Improved AI-based autofocus, benefitting from faster and more accurate subject detection and recognition technologies.
  • Continuous Shooting: Up to 10 frames per second (fps) with the mechanical or electronic shutter, when using the compressed RAW or JPEG format.
  • 5.76m-Dot Tru-Finder OLED EVF: An upgrade from the 3.68m-Dot EVF of the A7IV
  • Body Design: Borrowing the A9 III’s ergonomic design, the A7V could feature a more comfortable grip, better button placement, and increased durability for demanding use cases.
  • Video Features: Continuation of 4K 60fps recording with Sony’s excellent color science and 10-bit 4:2:2 recording for high-quality post-production flexibility.

This scenario is likely to appeal to photographers who value reliability and consistency, as it builds upon the A7 IV’s already strong foundation.

Scenario 2: Bold Innovation

In a more revolutionary approach, Sony may surprise the market with cutting-edge advancements in sensor technology and overall capability. It could use the recent IMX366AJK sensor that has those key specs:

  • Sony Semiconductor PDF
  • 35mm full frame
  • Back illuminated type
  • 44.72 million pixels
  • 26.15ps in still image mode
  • 8K 12bit
  • Designed for use in consumer digital still cameras and camcorders
  • rolling shutter
  • Electronic front curtain shutter

If the Sony A7V uses that new sensor than specs could be something like this:

  • New Sensor: 44MP full-frame Exmor R CMOS sensor (IMX366). This sensor would push resolution while improving readout speeds for better video and still performance.
  • Continuous Shooting: Up to 20 frames per second (fps) with the mechanical or electronic shutter, when using the compressed RAW or JPEG format (The iMX366 sensor supports up to 26fps but I guess it will be limited to 20fps to now really come too close to the Sony A1II)
  • Enhanced Video Capabilities: The A7V could include 4K 120fps recording and possibly 8K recording at 30fps, positioning it as a hybrid powerhouse for content creators.
  • 5.76m-Dot Tru-Finder OLED EVF: An upgrade from the 3.68m-Dot EVF of the A7IV
  • AI Advancements: AI-driven autofocus that excels in challenging conditions, along with enhanced real-time eye and animal tracking for both stills and video.
  • Body Design: Borrowing the A9 III’s ergonomic design, the A7V could feature a more comfortable grip, better button placement, and increased durability for demanding use cases.

In both cases, I don’t expect the A7V to support the new generation 4.0 CFexpress Type A. Why? It’s hard to understand why the Sony A1II flagship didn’t get this, while the entry-level Sony A7V does.
The price will be somewhere in the mid $2000’s, with the current Sony A7IV keeping the new heavily discounted price of $2098.

So folks, what are your thoughts: Is the conservative scenario the most likely? Is it also enough for you to upgrade? Or like me are you praying to see “Scenario 2” becoming real? :)

Cybermonday week: Still many deals live…including massive savings on Sony cameras and lenses!

Most Cybermonday deals are still live this weeks on those pages at Amazon, BHphoto, Adorama. So you still have plenty of storage and accessories. And of course the big savings on Sony cameras and Lenses:

Sony Camera Holiday deals:

Sony Lens Holiday deals:

Officially announced: New Samyang AF 35mm F1.4 P FE

Samyang announced the new 35mm f/1.4 P FE lens (product page here). They write:

Introducing the AF 35mm F1.4 P FE, the first lens of LK Samyang’s new series, the ‘Prima Series’.
‘Prima’ is a name inspired by a Latin word, meaning ‘first’ and ‘important’.
This lens is the first Prima Series lens and the first third-generation lens,
and was planned with the main concepts of ‘Compact & Lightweight’ and ‘Practicality’.

There is yet no official info about the price nor any review. Will update this post as soon as there is new info. UPDATE: Price is 599 Euro which is nearly 1000 Euro less than the Sony 35mm GM.

The cameras and lenses that Sony is still missing to do: Sony A5, A7000, monochrome and some pancake lenses!

Sony’s E-mount lineup is one of the most comprehensive and versatile camera ecosystems available, catering to both enthusiasts and professionals. However, there are still some gaps and areas for potential innovation that could strengthen the lineup even further. Here’s an analysis of what’s missing:

Cameras

  1. High-Resolution APS-C Camera (A6900r)
    While Sony’s full-frame line includes high-resolution options like the A7R series, APS-C users lack a comparable high-resolution model. A 32-36MP APS-C camera could appeal to wildlife and sports photographers who value reach and detail.
  2. Affordable Entry-Level Full-Frame Camera (A5)
    The A7C is compact, but its price and features are still a hurdle for some beginners. A truly affordable, stripped-down full-frame camera might attract newcomers to the system.
  3. Pro APS-C Camera with Stacked Sensor (A7000)
    An APS-C body with a stacked sensor, offering ultra-fast readout and higher burst rates, could cater to sports and wildlife photographers who prefer lighter gear but need professional performance.
  4. Dedicated Monochrome Sensor Camera (Sony A7 Bw)
    A monochrome-only sensor camera, akin to Leica’s offerings, could attract niche photographers seeking higher detail and tonal range in black-and-white imagery.

Lenses

  1. Ultra-Wide Tilt-Shift Lenses
    Sony lacks native tilt-shift lenses for architecture and landscape photographers. Options such as a 17mm or 24mm tilt-shift lens would be well-received.
  2. Affordable Telephoto Zooms
    While premium telephoto lenses like the 100-400mm and 200-600mm are available, more budget-friendly telephoto zooms (e.g., 70-300mm or 100-500mm at f/5.6-6.3) could appeal to hobbyists.
  3. Fast Telephoto Primes
    Sony has fast primes in the standard and portrait ranges, but an ultra-fast telephoto (e.g., 200mm f/2) is missing. This would be a valuable tool for sports and wildlife professionals.
  4. Compact Pancake Lenses
    The E-mount lacks truly compact pancake lenses. A 24mm f/2.8 or 35mm f/2.8 in a pancake design would be ideal for travelers and street photographers.
  5. Macro Lenses with Higher Magnification
    While Sony offers excellent macro lenses like the 90mm f/2.8 G, a native lens with higher magnification (e.g., 2x or 3x macro) could fill a niche for extreme macro enthusiasts.
  6. Prime Lenses for APS-C
    APS-C users have a limited selection of high-quality native primes. Adding fast and compact primes (e.g., 18mm f/1.8, 23mm f/1.4, 50mm f/1.8) could enhance the APS-C lineup.
  7. Super Telephoto Primes
    Sony offers super-telephoto zooms, but the addition of primes (e.g., 600mm f/4 or 800mm f/5.6) could strengthen the system for professional wildlife and sports photographers.

Other Accessories

  • Improved Compact Flash Memory Options: The introduction of higher-capacity, more affordable CFexpress cards could enhance usability for professionals.
  • Lens Adapters for Unique Mounts: While Sony already supports a wide range of lens adapters, official adapters for niche vintage or proprietary lenses could broaden the system’s appeal.

 

What do you think of that list…is there something missing or something you think is really cool?