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This is the first image of the upcoming new Tamron 25-200mm f/2.8-5.6 lens that will be released in autumn.

Why I am considering to buy this:

I’m a happy owner of the current 28-200mm FE. It’s far from the best lens optically, but it has one standout quality: it’s compact, lightweight, and perfect for my mountain hikes. The only thing I always wished for was a bit more range on the wide end. This new lens delivers exactly that with a far more practical 25mm starting point—while keeping the same size and weight. Tamron even claims image quality has improved!

Sure, having the 20mm from Sigma’s lens would be nice, but the 20-200mm f/3.5-6.3 lens is slower, and I suspect it won’t match Tamron in overall image quality.

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Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.

The Japanese Kitamura store shared their August best seller list:

Best selling cameras:

1. Sony a7C II at BHphoto, Amazon, Adorama
2. Fujifilm X-E5 XF23mm Lens Kit at BHphoto, Amazon, Adorama
3. Sony a7 IV Zoom Lens Kit at BHphoto, Amazon, Adorama
4. Sony a6400 Double Zoom Lens Kit at BHphoto, Amazon, Adorama
5. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit at BHphoto, Amazon, Adorama
6. Fujifilm X-T5 XF16–50mm Lens Kit at BHphoto, Amazon, Adorama
7. Fujifilm X-M5 at BHphoto, Amazon, Adorama
8. Nikon Z50II Double Zoom Kit at BHphoto, Amazon, Adorama
9. Nikon Z30 Double Zoom Kit at BHphoto, Amazon, Adorama
10. Sony a6700 High-Power Zoom Lens Kit at BHphoto, Amazon, Adorama

Best selling lenses:

1. Fujifilm XF16–55mmF2.8 R LM WR II at BHphoto, Amazon, Adorama
2. Sigma 28–70mm F2.8 DG DN Contemporary (Sony E-mount) at BHphoto, Amazon, Adorama
3. Fujifilm XF27mmF2.8 R WR at BHphoto, Amazon, Adorama
4. Sigma 18–50mm F2.8 DC DN Contemporary (Sony E-mount) at BHphoto, Amazon, Adorama
5. Canon EF50mm F1.8 STM at BHphoto, Amazon, Adorama
6. Sigma 85mm F1.4 DG DN Art (Sony E-mount) at BHphoto, Amazon, Adorama
7. Canon RF100–400mm F5.6–8 IS USM at BHphoto, Amazon, Adorama
8. Tamron 18–300mm F3.5–6.3 Di III-A VC VXD (Nikon Z mount) at BHphoto, Amazon, Adorama
9. Sigma 56mm F1.4 DC DN Contemporary (Fujifilm X-mount) at BHphoto, Amazon, Adorama
10. Tamron 28–200mm F2.8–5.6 Di III RXD (Sony E-mount) at BHphoto, Amazon, Adorama

Nikon ZR preorders at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton

Have to say the price is super aggressive!

Schneider Kreuznach and Samyang announced the development of their second zoom lens after the AF 14-24mm f/2.8 FE. There is yet no info about pricing and exact availability. This is the official Press Text:

LK Samyang to Unveil Second Co-Developed Zoom Lens with Schneider-Kreuznach – AF 24-60mm F2.8 FE at IBC 2025

5th IBC Participation Marks Strengthened Compact High-Performance Zoom Lineup

Seoul, 12 September 2025 – LK Samyang, formerly known as Samyang Optics, is Korea’s only optical company that designs, manufactures, and markets interchangeable lenses under its own brand. With over 50 years of Korean optical heritage, LK Samyang has built a trusted reputation for delivering innovative and high-quality lenses worldwide.

Alongside its photographic lens business, the company also operates XEEN, a dedicated cinema lens brand that celebrates its 10th anniversary this year. Together, the two brands embody the vision:

“LK Samyang & XEEN – Trusted Technology, Empowering Creators Worldwide.”

At IBC 2025 in Amsterdam (September 12–16), one of the world’s leading exhibitions for broadcasting and film equipment, LK Samyang will officially unveil its latest innovation: the AF 24-60mm F2.8 FE. Co-developed with Germany’s renowned optical manufacturer Schneider-Kreuznach, this release marks the company’s second collaborative zoom lens and highlights LK Samyang’s 5th participation at IBC, demonstrating its commitment to advancing optical solutions for photographers and creators worldwide.

Earlier this year, LK Samyang and Schneider-Kreuznach launched the AF 14-24mm F2.8 FE, the world’s first front-filter-compatible super-wide zoom lens for Sony E mount, which gained strong global recognition. Building on this success, the new AF 24-60mm F2.8 FE extends the lineup to the standard zoom range, offering uncompromised optical quality in a compact and lightweight design tailored for both photography and video creation.

Key Features of AF 24-60mm F2.8 FE

• Versatile Standard Zoom: Covers the essential 24–60mm range
• Constant F2.8 Aperture: Delivers exceptional low-light performance and creative depth of field
• Compact & Lightweight: Designed for portability without sacrificing professional performance
• Creator-Centric Design: Perfect for photography, videography, vlogging, and versatile content creation

Together with the AF 14-24mm F2.8 FE, the new AF 24-60mm F2.8 FE embodies LK Samyang’s philosophy of delivering “Compact High-Performance Zooms,” completing a strengthened zoom lens lineup that empowers photographers and creators to explore new perspectives and storytelling possibilities.

Mr. Piet Thiele, Head of Photo / Cine at Schneider-Kreuznach, stated:
“

At the beginning of the year, we laid the successful foundation for our partnership with LK Samyang with the AF 14-24mm F2.8 FE. With the new AF 24-60mm F2.8 FE, we are now following up quickly on our collaboration and taking the next step: a versatile zoom lens that gives creative minds even more freedom to realize their ideas and discover new perspectives.”

Mr. Bonwook Koo, CEO of LK Samyang, commented:

“The AF 24-60mm F2.8 FE is the second zoom lens co-developed with Schneider-Kreuznach and represents a significant milestone in completing our zoom lens portfolio. By combining over 50 years of optical expertise with the proven experience from our collaboration with Schneider, we continue to deliver innovative solutions that inspire creators worldwide. We are proud to present this lens at our 5th IBC participation and look forward to the excitement it will bring.”

The AF 24-60mm F2.8 FE will be officially unveiled on September 12, 2025 at IBC Amsterdam, and will be made available to global markets following the exhibition.

Viltrox has just issued a press release and announced the following gear will be displayed at the IBC show:

• AF 50mm F1.4 Pro – a professional-grade full-frame lens delivering exceptional sharpness and outstanding low-light performance.
• AF 9mm F2.8 Air (APS-C) & AF 14mm F4.0 Air (Full-Frame) – ultra-wide lenses from the lightweight Air series, engineered for creators who prioritize portability without compromising quality.
• AF 85mm F2.0 EVO – the first lens in the new EVO series, combining refined optics with a modern design language.
• Z3 TTL Camera Flash – featuring a unique mech-inspired design with powerful lighting control.
• Nexus AI Autofocus Adapter – an innovative adapter integrating artificial intelligence to expand focusing capabilities.

The 50mm PRO will be their second PRO series Full Frame lens after the excellent 85mm f/1.4.

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Viltrox launched the new 85mm f/1.4 FE lens for $598 at BHphoto, Amazon US&EU, Viltroxstore, Pergear.