Canon 6D Full Frame price drops down to $1499. How can Sony compete against this?

[shoplink 18862 ebay]

[/shoplink]
The Canon deal at DealsRunner.

–

The incredible Full Frame price war between Canon and Nikon reached a new level with the Canon 6D now selling for $1499(!) at [shoplink 18862 ebay]eBay US (Click here)[/shoplink]. This really sets two problems for Sony:
1) High End APS-C cameras will be hard to sell if you can get a Full Frame for the same price
2) Sony has no FF camera that can compete in that price segment.

What should Sony do?

I am certainly not an expert but my instinct tells me that Sony has little to gain and a lot to loose by entering a possible cheap FF camera war. Canon and Nikon sell in much higher numbers and can afford to sell the cameras with almost no profit. Sony should rather focus on developing key technologies that can create a quality gap between their cameras and those offered by Canon and Nikon. I hope this will happen with the new A-mount cameras to be released in 2014!

—

All today new hot camera and lens deals can be seen at DealsRunner.com.