You can now preorder the newly announced Smallrig cage for the A7c at BHphoto.

And Gordon laing tested the A7c Gyro Data Stabilization. Is it better than a gimbal?

Sony A7c preorders:
Sony A7c at BHphoto, Adorama, Amazon, FocusCamera. In EU at Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.
Sony HVL-F28RM External Flash at BHphoto.

Til September 30 you save 25% on Capture One (Click here) using the discount code “TAKE25OFF“. If you want to first test the software a free 30 day trial of Capture One can be downloaded here. This deal will not be back for a long time!

Reminder: Topaz released the new version of DeNoise AI. And til October 9th you get it for $50 (if you use our checkout code “RUMOR“). The Utility Bundle, which includes DeNoise AI, Gigapixel AI, Sharpen AI, and JPEG to RAW AI, is also on sale through the same dates and is discounted to $165 (regularly $249.99).

Topaz released the new version of DeNoise AI. And til October 9th you get it for $50 (if you use our checkout code “RUMOR“). The Utility Bundle, which includes DeNoise AI, Gigapixel AI, Sharpen AI, and JPEG to RAW AI, is also on sale through the same dates and is discounted to $165 (regularly $249.99).

Major new features:

• Added comparison view, which allows you to compare 3 modes at once
  – You can find this under view modes, or the View menu
• Added GPU optimization for Nvidia cards
  – This can be found in Preferences > Advanced
• Added new model that does no sharpening
  – To use this model, use Low Light mode with 0 sharpening
• General AI model improvements

Readers sent me multiple confirmations of the A7sIII preorder shipment start in the USA at Adorama. BHphoto. Amazon. FocusCamera.

UPDATE: The free $200 gift card deal on FocusCamera has now been removed

You save $350 on the Sony A7III sold by Buydig. You can also find this deal (and many more Sony Open Box deals) on their official eBay page (Click here).

More deals:

You get the brand new Sigma 100-400m FE with a $95 discount using the checkout code “BHCC09” at BHphoto (Click here and use it).

Up to $200 free gift card at FocusCamera with Sony cameras/lenses.

ONly 500 spots left to be an ealry bird and get a 20 Euro/Dollar discount on the new Luminar AI (Click here to read all details).

And by the way, Adobe shared this Sensei-powered Sky Replacement feature coming soon to Photoshop. A copy of the famous Luminar feature :)

Preorders:
In the USA at BHphoto, Adorama, Amazon, FocusCamera. In Europe at Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.
Sony HVL-F28RM External Flash at BHphoto.

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Nikkei posted an interesting article about Sony’s overall view of the market and goal with the A7c launch:

1. Sony’s goal with the A7c is to attract new customers particularly from the DSLR and APS-C world.
2. Sony believes the mirrorless market has bottomed out and the market will stop shrinking
3. Sony believes they will be number one in the market as DSLR sales are extpcted to shrink further the coming years (Sony is already number 1 in the mirrorless segment)

And here are the worldwide shipment data for 2019

Share of interchangeable lens cameras 2019

1. Canon 4.16 million units
2. Nikon 1.73 million units
3. Sony 1.66 million units
4. FUJIFILM 500,000 units
5. Olympus 330,000 units
6. Other 280,000 units

Mirrorless camera unit share 2019

1. Sony 1.65 million units
2. Canon 940,000 units
3. FUJIFILM 500,000 units
4. Olympus 330,000 units
5. Nikon 280,000 units
6. Other 240,000 units