For the very first time the new Tamron 17-28mm FE lens is now in Stock at Amazon US (Click here). UPDATE: Now sold out.

Also: Your preorders at BHphoto are now shipping out. And at the time of posting this the lens is also in Stock in Europe via Amazon ES,

Tamron 17-28mm f/2.8 FE preorders:
In the USA at BHphoto, Amazon, FocusCamera, BuyDig and Adorama.
In Europe it’s available at Amazon DE, Calumet DE, WexUK, Park UK, Amazon IT, Amazon FR, Amazon ES, CameraTools NL.

Shawn Steiner shot Landscapes and Travel with the Tamron 17-28mm f/2.8 Di III RXD Lens:

This lens is quite good. Considering its price point and feature set it is an easy recommendation to make. Images are sharp, the lens the lightweight and easy on the shoulder, and operation is fast and smooth. In terms of bang for buck, it is practically unmatched. If you have been wanting a wide-angle lens for your full-frame E-mount camera the Tamron 17-28mm f/2.8 may just check all the right boxes.

Preorders:
Sony RX100VII in the USA at BHphoto, Adorama, FocusCamera, BuyDig and Amazon.
Sony RX100VII in EU at ParkcamerasUK, WexUK.

And here are seven generation RX100 cameras in one single image:

Amazing to see how little they did change in these seven years!

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We got a lot of new gear the past 30 days! Here are all links:

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

Sony RX100VII:
Sony RX100VII in the USA at BHphoto, Adorama, BuyDig and Amazon.
Sony RX100VII in EU at ParkcamerasUK, WexUK.

New Sony FE lenses:
Sony 200-600mm FE in USA at Amazon, BHphoto, FocusCamera, BuyDig, Adorama and Henyrs.
Sony 600mm FE GM in USA at Amazon, BHphoto, FocusCamera, BuyDig, Adorama and Henyrs.
Sony 35mm f/1.8 FE USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
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Sony 200-600mm FE in Europe at Amazon DE. Calumet DE. Amazon UK. WexUK. ParkCameras. Amazon FR. Amazon IT. Amazon ES.
Sony 600mm FE GM in Europe at Calumet DE.WexUK. ParkCameras.
Sony 35mm f/1.8 FE in Europe at Calumet DE, ParkCameras, WexUK, Calumet NL.
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Sony 200-600mm FE in Asia at Sony Japan. Sony Australia.
Sony 600mm FE GM in Asia at Sony Japan. Sony Australia.

Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.

Tamron 17-28mm f/2.8 FE:
In the USA at BHphoto, Amazon, FocusCamera, BuyDig and Adorama.
In Europe it’s available at Amazon DE, Calumet DE, WexUK, Park UK, Amazon IT, Amazon FR, Amazon ES, CameraTools NL.

The new Sony 35mm f/1.8 FE sells for 531 pounds (595 Euro) at Amazon UK. That’s 100 Euro less than the best price in Germany. All EU citizen can buy from the UK store without extra charge except the usual shipping costs.

The up to 1.000 Euro cashback on Sony camera and lenses rund out on July 31. More info on those special pages at Amazon Germany, Calumet, Amazon UK, ParkUK, WexUK and Amazon FR (Click below the camera name).

The probably best news of the Sony A7rVI launch is that Sony has at the same time greatly reduced the price of the Sony A7rIII :)

– The Sony A7rIII is now $500 cheaper than the Nikon Z7 at BuyDig, BHphoto, Amazon, Adorama, FocusCamera.
– The Sony A7II is now $300 cheaper than the Canon EOS-RP at Buydig, BHphoto, Amazon, Adorama and Focuscamera.
– Free  Rokinon 35mm f/2.8 FE lens with the A7rIII at BuyDig.

Sony USA launched a ton of new deal you can find on that Adorama page, on that BHphoto page and on that BuyDig page.

At last also our USA readers can preorder the new camera:

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, BuyDig, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.
XLR-K3M Mic at BHphoto, Adorama, Amazon, FocusCamera, BuyDig, Park UK.

Don’t forget there is a LOT of new E-mount gear on preorder:

Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.

Sony 35mm f/1.8 FE:
In the USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
In EUROPE at Calumet DE, ParkCameras, WexUK, Calumet NL.

Tamron 17-28mm f/2.8 FE preorders:
In the USA at BHphoto, Amazon, FocusCamera, BuyDig and Adorama.
In Europe it’s available at Calumet DE, WexUK, Park UK and CameraTools NL.

While US readers have to wait til tomorrow our European and Asian readers can preorder the A7rIV right now:

Sony A7rIV and new accessories:
Sony A7rIV in USA/CA at BHphoto, Adorama, FocusCamera, Amazon, Henrys.
Sony A7rIV in EU at Calumet DE, ParkUK, WexUK, Calumet NL.
Sony A7rIV in Asia at Sony Japan. Sony Australia.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon, FocusCamera, ParkUK, WexUK.
ECM-B1M Digital Audio Shotgun Microphone at BHphoto, Park UK.
XLR-K3M Mic at BHphoto, Park UK.

Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys. In EU at Calumet DE, ParkUK, WexUK.

Sony 35mm f/1.8 FE:
In the USA/CA at Adorama, Amazon, FocusCamera, BHphoto and Henrys.
In EUROPE at Calumet DE, ParkCameras, WexUK, Calumet NL.

Tamron 17-28mm f/2.8 FE preorders:
In the USA at BHphoto, Amazon, FocusCamera, BuyDig and Adorama.
In Europe it’s available at Calumet DE, WexUK, Park UK and CameraTools NL.

Don’t forget there is a tonf of new products on preorder:

The Prime Deals will end tonight. Here are some selected deals:

Amazon US:
Prime Day Deal on the official Sony Alpha Camera+Lens Bag at Amazon US.
Big savings on Amazon Outlets (inlcuding electronics).
Lot of tripod and case deals
Big Sandisk savings
Massive Laptop deals.
Save big on storage products

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General Prime Day Deal links:
Prime Day Deals  at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon CA, Amazon JP, Amazon CN, Amazon AUS.
Electronic deals at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon CA, Amazon JP. Amazon CN, Amazon AUS.
Amazon Basics gets 20% off on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Superhot Sony EU deals at  Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

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