Surprise: Hasselblad closes design center and ends the “luxury” camera business?

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Back in 2011 Hasselblad founded the Hasselblad Design Center in Treviso. The goal was to create unique camera designs. In the years after they launched the [shoplink 22672 ebay]Hasselblad Lunar (here on eBay)[/shoplink], [shoplink 22673 ebay]Stellar (here one Bay)[/shoplink] and the Hasselblad HV (here at BHphoto). And as you likely know these camera were objects of quite some large amount of “irony” on the world wide web.

But today Photoscala reports that Hasselblad has closed the Design Center in Treviso. It is not yet official but this could mean the end of those super “luxurified” Sony A and E-mount camera versions. Maybe Hasselblad wants to focus on a Sony-Hasselblad-Zeiss partnership for a new mirrorless medium format system instead?

Zeiss 16-35mm FE to ship from tomorrow. New full review by Colby Brown.

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Image courtesy: Cengiz

According to Sony Canada and Amazon Japan the new Zeiss 16-35mm FE lens will start to ship from tomorrow. And SAR reader Cengiz sent us that 16-35mm FE Stock image from a Hong Kong Store. You can check the shipping dates here:
USA/Canada  at Amazon, Adorama, BHphoto, Sony Store US, Sony Canada.
Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Australia and Asia at Sony AUS, Amazon Japan and Digitalrev.

There is also a new full review written by Colby Brown:

Not only was Sony and Zeiss able to engineer a small and lightweight ultra wide angle lens, they were able to do so without sacrificing image quality. I was impressed with the corner to corner sharpness (although it doesn’t de-thrown the Nikon 14-24 f/2.8) as well as how it handles sun stars and can be used hand held with its built in OSS (optical stabilization), especially with the a7s.

Feel free to post your 16-35mm FE unboxing and test pics/videos on our SonyAlphaForum!

A-mount is dead? Sure, look at that :)

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It’s hard to belive all those sceptical people who A-mount is dead when you see this: The brand new Canon 7DmarkII comes nowhere as close to the excellent Sony A77II performance according to DxOmark sensor tests. Anything else to say? ;)

A77II: Up to $500 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A6000:
$100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A5100: $100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.
A5000: $100 off on the body and kits at Amazon, Adorama, BHphoto and SonyStore.

 

Fotodiox Canon 10-Stop ND filter adapter for E-mount.

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Catching up with a news I didn’t post: Fotodiox 10-Stop ND filter adapter for E-mount now ships at:
Canon EF to Sony E-mount at BHphoto (Click here).
Nikon F to Sony E-mount at Amazon (Click here).
Minolta MD to Sony E-mount at Amazon (Click here) and BHphoto (Click here).

Instead of going through long press releases to understand how this works…just watch those two videos:

Five Facts about the ND Throttle: Why Put A Variable ND Inside A Lens Adapter?


FDXtra: Variable ND Lens Adapter – the Vizelex ND Throttle

Reminder: Though full metal E-mount replacement at Amazon (Click here to preorder) and BHphoto (Click here to preorder).

Found via PetaPixel.

Sony says there is no collaboration with Olympus on the camera business (and hints some medium format poker face)

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Sony unveiled at DSLRmagazine (google tranlsation) that they still are not working together with Olympus when it comes to develop cameras. For now the only real collaboration is on the medical business.

An interesting “psychological” analysis from DSLRmagazine. When they asked Sony about a possible future RX medium format camera Sony didn’t answer but the “poker face interpretation” from DSLRmagazine makes them believe the camera is coming for real :)

Sony patent shows Z-shift sensor mechanism!

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SonyAlphaForum spotted the US patent 8866965 which discloses a mechanism to changes the flange distance between the mount and the sensor of a camera. It’s basically the Z-shift solution we wrote about last year. This could bring two advantages:

1) Adjust the flange distance depending of the lens

2) You can focus by changing the flange distance rather than focus with the lens. For example you could autofocus with manual Leica lenses.

If you love to read deeply tech details on this just click over at freepatentsonline.com/8866965.html.

Still not sure if such a camera is really coming one day…

P.S.. Do not forget to join the new SonyAlphaForum ;)