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Specs and Preorders in US and Canada (Click on store name to see direct preorder page / some links via Dealsrunner):
Dedicated Sony announcement page at Amazon US (Click here).
Sony A7r body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 body at Amazon, Adorama, BHphoto, SonystoreUS.
Sony A7 with 28-70mm kit lens at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
Sony RX10 at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
Zeiss 24-70mm at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
Zeiss 35mm at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
Zeiss 55mm at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
70-200mm A-mount at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
Sony A-Mount to E-Mount Lens Adapter at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
Sony A to E adapter with mirror at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
A7/A7r leather case at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
A7/A7r vertical grip at Amazon, BHphoto, Samys, SonystoreUS, SonystoreCA.
Sony W Series Battery Charger at Amazon, BHphoto, Samys, SonystoreUS, SonystoreCA.
Sony FA-CS1M Off-Camera Shoe at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.
Semi-Hard LCD Screen Protector for A7-A7r at Amazon, Adorama, BHphoto, Samys, SonystoreUS, SonystoreCA.

Specs and Preorders in Europe:
Sony A7r body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, FI, NO, SE, PT, Amazon DE, UK, WexUK, WexDE.
Sony A7 body at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, FI, NO, SE, PT, Amazon DE, UK, FR, WexUK, WexDE.
Sony A7 with 28-70mm kit Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, FI, NO, SE, PT, Amazon DE, UK, FR, WexUK, WexDE.
Sony RX10 at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, FI, NO, SE, PT, Amazon DE, UK, WexUK, WexDE.
Zeiss 24-70mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, FI, NO, SE, PT, Amazon DE, UK, WexUK, WexDE.
Zeiss 35mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, FI, NO, SE, PT, Amazon DE, UK, WexUK, WexDE.
Zeiss 55mm at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, FI, NO, SE, PT, Amazon DE, UK, WexUK, WexDE.
Please send me the links you find at sonyalpharumors@gmail.com

Australia:
A7r at Camerapro.
A7 at Camerapro.
A7 with lens at Camerapro.
RX10 at Camerapro.

Previews and reviews:
A7-A7r: Dpreview, TheCameraStoreTV, Imaging Resource, Hands.on at TheVerge, Luminous Landscape, Photoclubalpha, Brian Smith
RX10: DPreview, Imaging Resource,

Image samples:
A7 samples at Cnet Australia, Blog Sina, Luminous Landscape, Brian Smith

Hot details:
Sony is not quitting A-mount (Amateur Photographer).

Videos:
A7/A7r first look (german), TheCameraStoreTV, SonyBlog, A7r commercial, RX10 at Sonyblog, BHphoto video, First Look by NatCam.

Press release text in different languages:
A7-A73 at Dpreview, ThePhoBlographer, Ming Thein (quick thoughts), Cameras.reviewed, Amateur Photographer, PB (A7r), PB (A7), SystemKameraBlog (German) ePhotozine,  Focus Numerique (French), LeMondeDeLaPhoto (french), Photographylife, Steve Huff, Photoscala (German), DSLR (Spanish), Digitalcamerareview, Engadget, Photoreview, Stuckincustoms, Pocket-Lint.
FE lenses at Dpreview, ThePhoBlographer, Photographyblog, ePhotozine, Focus Numerique (French), LeMondeDeLaPhoto (french), DSLR (Spanish)
RX10 at Dpreview, ThePhoBlographer, Photographyblog, ePhotozine, Focus Numerique (French), LeMondeDeLaPhoto (french), Photoscala (German), DSLR (Spanish), Digitalcamerareview, Engadget, Photoreview, Photographic Central, Digitalversus.

Poll:
Before to vote read the previews, take some time, take a break and drink a coffea…and only after that tell us:

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Product images (Click on image to enlarge):

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Note: I posted a list for 21mm and 24mm manual focusing lenses you can buy for your A7-A7r. After long thinking and searching the one lens I will buy for the A7 is definitely the Voigtländer Ultron 21mm f/1,8 [shoplink 21602 ebay]here on eBay[/shoplink] or here at BHphoto. Fantastic lens! And unlike the Leica 21mm lenses close focusing distance is 0.5 meter instead of 0.7 meter.

35mm lenses: I guess street photography will be one of the main use for the A7 and A7r. This means a 35mm lens is a must have! As you know on Wednesday Sony will also launch a compact Zeiss FE 35mm f/2.8 prime lens. If you don’t care about the missing AF and you want a faster lens here are some options with ny thoughts based on what I saw and read on Internet:

Voigtländer Nokton 35mm f/1.2 Aspherical II LEICA M ([shoplink 21793 ebay]here on eBay[/shoplink] / here at BHphoto):
This is one of the few lenses that even Leica purist do like. It’s sharp in the center straight from f/1.2. Bokeh is nice and it’s rare to find lenses that offer a nice bokeh at 35mm! If you need speed this is the lens you should buy! SOme greta image smaples taken on the VG900 can be seen at DChome.
Leica Summilux-M 35mm f/1.4 ([shoplink 21794 ebay]here on eBay[/shoplink] / here at BHphoto):
One of the most loved lenses of the Leica community. It’s a tiny bit better than the Voigtlander but costs many times more.
Voigtländer Nokton 35mm f/1.4 CLassic ([shoplink 21795 ebay]here on eBay[/shoplink] / here at BHphoto):
Image quality is soso and it has that “Old” Lens look (which means unsharp corners and no top image quality. The real greta thing about the lens is the size. It’s as small as it gets for a f/1.4 aperture lens.
Leica Summicron-M 35mm f/2.0 ([shoplink 21796 ebay]here on eBay[/shoplink] / here at BHphoto):
If you need a high quality compact lens this is the one for you.
Canon FD 35mm f/2.0 ([shoplink 21798 ebay]here on eBay[/shoplink]):
One of the cheapest 35mm f/2.0 you can get.
Zeiss Biogon T* 35mm f/2.0 ZM ([shoplink 21797 ebay]here on eBay[/shoplink] / here at BHphoto):
Very good quality lens. But not as small as the Nokton 1.4 and Leica 2.0.

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Before to keep going on with rumors I have to catch up with some important news:

1) Here is an image comparison between the A7 and Leica M made by Vaclav (Thanks!). It’s a photoshop work and the A7 carries the [shoplink 21822 ebay]Zeiss 50mm f/2.0 ZM lens (here on eBay)[/shoplink].

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2) Sigma Announced the 24-105mm F/4.0 G lens (Source: Sigma). it will be available for A-mount and price and availability date are yet not know. Hope this lens doesn’t make the end of the 18-35mm f/1.8 A-mount lens that is still not shipping after 4 months!

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3) I got a special deal for USA SAR readers which is running on our partner site Dealsrunner.com (Click here). It will allow one hundred of you to save 5% on any purchase made at Adorama.com up to $500 value. UPDATE: The deal is now gone. You still can subscribe Dealsrunner.com to get notified on future deals like the one we had now!

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Over at Xitek we found the image of a Sony A7-A7r event that has taken place somewhere in Asia (China or Hong Kong). The writing on top of the cameras and lenses says something like: “Full Frame Mirror less Camera Launch“. Sadly you cannot see the cameras very well and I even don’t know if this is a 100% real picture. I hope they guys on Xitek can soon share a more “detailed” image. We want to see the stuff on the podium! :)

Here is an enlarged image with description made by one of our SAR readers:

If the image is real (I repeat…”IF”) than the EVF bump is really not as big as expected. I am sending this pic to sources and asking them to let me know what they think about…

P.S:: There is also an official invitation text (google translated):

SONY BIG DAY IN 10/16
sony is committed to providing the perfect imaging experience a revolutionary new imaging products invite you to synchronize the first to experience the world Event Date: October 16, 2013 (three)
Activity :19:00-20: 30
Event Location: Eslite Xinyi performances Center (Taipei Xinyi District No. 11 Song Gao Road, 6th Floor)

This is the original image on which a SAR reader translated the text in english:

Thanks to all SAR Chinese readers for their amazing help in finding, sharing and translating the picture!!!

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The competition announced two new cameras today: The Pentax K-3 (specs/price here at Amazon) and the Nikon D610 (specs/price here at Amazon). But the one camera we have to look at is the Pentax. It uses the same [shoplink 8461]Sony A77 sensor[/shoplink] but the real highlight is the smart AA filter effect created trough the on sensor stabilization.

In short: The camera has no physical Anti Aliasing filter. But if you want to avoid any moire you can mimic the AA filter by activating the “sensor-shift image stabilizer to deliberately move the sensor during the exposure, slightly blurring the image to mimic the effects of an optical low-pass filter.” (Source: Dpreview).

I think this is a “trick” that Sony could easily implement in future cameras. An incredibly smart idea to let us Sony users have both, a camera with and a camera without AA filter at the same time!

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With the A7 and A7r Full Frame mirrorless will become affordable (compared to the expensive Leica M cameras). But the A7 and A7r only come with two FE primes (Zeiss 35mm 2.8 and 55mm 1.8 lenses). This means we have to look elsewhere to get some prime lenses. I thought it would be good to make a quick roundup of lenses we could use via adapter on our A7/A7r cameras. I will start with 21mm lens primes. Here is a short list of lenses you could use on the Sony (fastest lens on top):

[shoplink 21603 ebay]Leica Summilux-M 21mm f/1.4 (here on eBay)[/shoplink].
[shoplink 21602 ebay]Voigtländer Ultron 21mm f/1,8 (here on eBay)[/shoplink].
[shoplink 21598 ebay]Olympus OM 21mm f/2.0 (here on eBay)[/shoplink].
[shoplink 21604 ebay]Miolta MD/MC 21mm f/2.8 (here on eBay)[/shoplink].
[shoplink 21600 ebay]Zeiss ZM 21mm f/2.8 (here on eBay)[/shoplink].
[shoplink 21599 ebay]Olympus OM 21mm f/3.5 (here on eBay)[/shoplink].
[shoplink 21624 ebay]Leica Tri-Elmar 21mm f/4.0 (here on eBay)[/shoplink].
[shoplink 21607 ebay]Voigtländer Color-Skopar 21mm f/4.0 (here on eBay)[/shoplink].
[shoplink 21605 ebay]Konica Hexanon AR 21mm f/4.0 (here on eBay)[/shoplink].
[shoplink 21601 ebay]Zeiss ZM 21mm f/4.5 (here on eBay)[/shoplink].

It has yet to be seen how good (or bad) these lenses do perform on the Sony A7 series. The only test I found on the VG900 is with the expensive Leica Super-Elmar-M 21mm ASPH @ VG-900.
http://www.flickr.com/photos/dakw23/8686006909/in/photostream/
http://www.flickr.com/photos/dakw23/8686006001/in/photostream/
http://www.flickr.com/photos/dakw23/8180002855/in/photostream/

If some of our SAR readers tested one of the mentioned lenses on the VG900 please comment this post! Thanks!

P.S.: Next series is for the 24mm lenses (send me your VG900 tests at sonyalpharumors@gmail.com).

Zeiss just launched a new kind of lens series for High resolution Full Frame cameras. The “Otus” 55mm f/1.4 costs $3999 and is avaiable on BHphoto and Adorama. Sadly there is no A-mount version but this is just because there is no High resolution (30+MP) A-mount camera yet. A Sony 36MP camera could be announced in very early 2014 and therefore there is a big change to see Zeiss launching an A-mount version too. Image samples taken with the new lens can be seen on Flickr.

Note: The 55mm focal length is quite unusual. So it’s even more surprising that next week Zeiss will announce a FulL Frame 55mm f/1.8 FE (FF E-mount) lens along the A7 and A7r.