Sony says it will add new RX models! (Sony Q1 financial report)

Sony just released their Q1 financial report (download the pdf). Before to jump to the pure financial analysis there is an interesting new info. Sony writes:
Sony aims to enhance its profitability through initiatives such as adding new models to the ‘DSC-RX’ series, which created a market for high end compact digital cameras with large image sensores developed by Sony last year
Indeed the RX100MII is selling fine in US (Amazon ranking here). And regarding the future RX models…I will soon post a rumor about a new RX FF camera. Stay tuned on SAR!
Now back to the financial analysys. There is a good and a bad news to report. First the good news. There is a small overall profit of $35 million. Finally Sony is writing Black numbers. The small bad news is that Imaging Division earnings dropped by 10% mainly because of “significant decrease in unit sales of video cameras and compact digital cameras“. Here is the full info regarding the Imaging Division:
Sales (Imaging Products & Solutions)
decreased 10.4% year-on-year (a 26% decrease on a constant currency basis) to 173.6 billion yen (1,753 million U.S. dollars). This decrease was primarily due to a significant decrease in unit sales of video cameras and compact digital cameras reflecting a contraction of these markets, partially offset by the favorable impact of foreign exchange rates during the current quarter.
Outlook (Imaging Products & Solutions)
The outlook for overall segment sales remains unchanged from the May forecast primarily due to the favorable impact of foreign exchange rates, offset by a downward revision in the annual unit sales forecasts of video cameras and digital cameras. The outlook for operating income also remains unchanged from the May forecast due to the favorable impact of foreign exchange rates and expected cost improvements, despite a downward revision in the forecast for unit sales. Sales are expected to increase and operating income is expected to improve significantly year-on-year.

I think the next camera release could push the Imaging Division earnings. There are plenty of new cameras to come within the next 6 months. NEX-FF, A-mount mirrorless, APS-C cameras, new RX cameras….quite a lot of things!

Sony TidBits…


Full-Frame filmmaking with Sony Artisan David McLain

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Zeiss Touit test at Quesabesde.
Filming in Extreme Dry/Wet Places with the NEX-FS100 (Sony Blog).

Gaddiel: “I share you this video I’ve made with my NEX 5n and 30 mm Macro Lens https://vimeo.com/69951428“”

Michael: “I just started a blog with photo tips and tricks. If you want to reblog, feel free. I’m at http://michaelwoodphoto.wordpress.com.”

Al: “Hello, just wanted to share this documentary I shot – all on the NEX 7. With the original 18-200 e-mount zoom and a Rainbowimaging 37mm f1.7 lens. It’s a documentary about the creative process. Enjoy! https://vimeo.com/70354389”

Terrance: “I have been a Minolta /Sony user since 1975 and own 90% of all high end full frame cameras and lenses produced by them. One of the fun things that I do with my A850 and A900 and Zeiss lenses is light painting/sculpting at night. I have attached a 5 minute YouTube video documentary for you and your SAR friends to enjoy, the story and commentary is both serious and funny. Most of the images that you see are printed as 24” X 36” on canvas. http://www.youtube.com/watch?v=DoCekwLhgN0”

Mattia: “Hi Andrea! Just moved form Nex VG10 to a brilliant FS700! Hope you don’t mind if I post you my last video! https://vimeo.com/70465295“

Cotton: “Just wanted to let you know that this short video was shot with A99 and NEX VG-20: https://vimeo.com/lunaseafilms/workshoppromo”

Federico: “California with the NEX-7:  www.youtube.com/watch?v=geWxjPfjhmc”

Ryan: “Just sharing three time lapse videos made with the NEX-6 app. Thanks. https://www.youtube.com/user/wernerrc/“

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It’s going to be an amazing time here on SonyAlphaRumors. I am working daily to get closer to the final NEX-FF and A-mount mirrorless specs. I think it will be inetretsing for every photographer (also non Sony people) to read and learn mroe about the brand new cameras. if you want to be sure to not miss any of the upcoming rumors subscribe the RSS feed (Click here), Twitter (Click here) stream, Facebook fan page (Click here) and Google Plus page (Click here).

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Hacked Canon now adds RAW video recording and 14 stops Dynamic Range

The Sony Hack project is still in a very early stage of development but I hope they can achieve some of the goals met by the guys from Magic Lantern. With the latest update they were able to add two amazing new features on the 5DmarkIII:
1) By exploiting unused dual ISO amplifiers on a sensor chip in the Canon 5D Mark III and 7D, new firmware allows you to record lighter parts of a scene at ISO 100 and darker portions at ISO 1600.
2) RAW video recording has been added.

Full details about the ML project can be read add magiclantern.fm. I hope Sony will take notice of these advancements. RAW video recording is one of the feature they could push into the next generation cameras.

via Engadget.