(UPDATED) Tricks and tips to get the best from A77 RAW images!

Our reader “QX” sent me a link to an article he posted on Dpreview Forum: http://forums.dpreview.com/forums/readflat.asp?forum=1037&message=39655557.

UPDATE: The test caused heavy discussions on dpreview forum and on Sonyalpharumors. Many questioned the conclusion and quality of the test. QX sent me an email that explains better the test and resutls of his test:

Andrea,
My apologies for getting you into that shitstorm.

I have posted a summary of my findings in the comments section, maybe that will help.
I was just trying to put the information out there, and maybe my Original Post in the forums was too strongly worded.
I was alarmed because my A700 did not exhibit this kind of behavior in RAW.

1) If you’re shooting JPEG, choose whatever ISO you want. For High ISO try NR Weak, Clear -2,+2,-2 settings. Those worked for me at 6400 in 6MP mode. 24MP JPG high iso isn’t really… acceptable. You’ll see what I mean.
2) If you’re shooting RAW, stick to ISO 1000, and underexpose by whatever you need to get the equivalent ISO. For example, ISO 1600 means ISO 1000 and -2/3EV compensation. You can bring exposure up later .
3) If you are shooting in good light, don’t bother exposing to the right, as it seems that the RAW file stores almost the same number of levels per stop, so there is no nett gain by exposing to the right. This was my beef in claim 2 in my original post – there is no way to buy yourself any more processing headroom by ETTR (stuff like increasing clarity and contrast will increase noise, and if you tried to boost a properly exposed, low contrast subject, you will get more noise. Traditionally, if you ETTR, reduced exposure in ACR and then boosted contrast, you’d get better results).
4) Make sure you tune the focus correctly for your lenses. The A77 is really high res – it will make you pay for any small front/back focus. I had to tune my 16-50 kit to +3 to make it spot on, and it’s been behaving ever since.

It seems that there are many who just looked at the first post in that thread and jumped to conclusions. There was a lively discussion in that thread punctuated by trolls.
I don’t claim to be perfect, but as in Science, any hypothesis will be tested rigorously, and I am happy that happened in DPReview forum. I also learned a lot from the other posters.

Once again, I’m sorry for the trouble that I caused you.

One more thing: Every RAW file has some form of compression (also Nikon NEF files!). Our reader Oneguy sent me this: “ In the DPR thread that you linked, one of the poster is ejmartin (Real Name:  Emil Martinec, Professor of Physics at  the University of Chicago and a member of the particle theory group. He is also creator of Amaze, Raw demosaicer algorithm). See his article on noise: http://theory.uchicago.edu/~ejm/pix/20d/tests/noise/noise-p3.html
Scroll down to “An aside on “lossy” NEF compression” section and read the conclusion:”Bottom line: The “lossy” form of NEF compression is a clever use of information theory to save space by eliminating redundant raw levels. The noise which is unavoidably present in light effectively dithers tonal transitions so that the compression is lossless in that the image is still encoded without loss of visual information. In this sense, “lossy” compression is perhaps an inappropriate appelation.”

Collecting: Your fullframe lens wishlist!

Dear readers! It’s time for a new poll! 2012 will be the year of full frame and  many here would like to know what kind of full frame lens you need. Feel free to comment this post with your lens suggestions.

I will also take into account the suggestions you wrote on yesterdays post about the upcoming 500mm f/4.0 lens.

Just a reminder: The first SLT full frame camera will be announced in Spring 2012 and there will be two more cameras within the year 2012. The first camera will be the A9x with 24 mega-pixels and be announced along a couple of new FF lenses. The second camera will feature a 36 Megapixel sensor. The third model will be something completely unexpected and new.

These are the links to the current Sony Fullframe lenses (without the older Minolta lenses):
SAL-16F28 Fisheye 16mm f/2.8 Autofocus Lens [shopcountry 9774]
SAL-1635Z 16-35mm f/2.8 ZA SSM Carl Zeiss Vario-Sonnar T* AF SLR Lens [shopcountry 9773]
SAL-20F28 20mm f/2.8 AF Lens for Alpha & Minolta Maxxum Series [shopcountry 9775]
Distagon T* 24mm f/2 SSM Wide Angle Lens [shopcountry 9769]
SAL-2470Z 24-70mm f/2.8 Carl Zeiss Vario-Sonnar T* Autofocus Lens [shopcountry 9776]
SAL-2875 28-75mm f/2.8 SAM Constant Aperture Zoom Lens [shopcountry 9777]
SAL-35F14G Wide Angle 35mm f/1.4G Autofocus Lens [shopcountry 9779]
SAL-50F14 Normal 50mm f/1.4 Autofocus Lens [shopcountry 9780]
SAL-50M28 Normal AF D 50mm f/2.8 Macro Autofocus Lens [shopcountry 9781]
SAL-85F14Z Telephoto 85mm f/1.4 Carl Zeiss Planar T* Autofocus Lens [shopcountry 9782]
85mm f/2.8 SAM Mid-range Telephoto Lens [shopcountry 9768]
SAL-100M28 100mm f/2.8 AF Macro Autofocus Lens [shopcountry 9770]
SAL-135F18Z 135mm f/1.8 Carl Zeiss Sonnar T* Autofocus SLR Lens [shopcountry 9771]
SAL-135F28 135mm f/2.8 Manual Focus SLR Lens [shopcountry 9772]
SAL-70200G Zoom AF 70-200mm f/2.8 APO G(D) SSM Autofocus Lens [shopcountry 9782]
SAL-70300G 70-300mm f/4.5-5.6G SSM Autofocus Lens [shopcountry 9783]
SAL-70400G 70-400mm f/4-5.6 G SSM Autofocus Lens [shopcountry 9784]
SAL-75300 AF D 75-300mm f/4.5-5.6 Autofocus Lens [shopcountry 9785]
SAL-300F28G 300mm f/2.8 APO G SSM Autofocus Lens [shopcountry 9778]

Will early NEX-7 preorders shipping without delay?

There could be a good news for some of our future [shoplink 8454]Sony NEX-7[/shoplink] owners. Two of our readers sent me a message they received from Sony:

Hello Mr. XXXX
Thank you for your recent Sony purchase.
We would like to inform you we are experiencing a delay with your Sony order. The following item NEX7K/B has been rescheduled to ship on 11/11/2011.
Tracking information will be sent via email once your order ships. This number will also be available within the order history in your Sony Account. If you are unable to continue waiting we encourage you to visit our website or call 1-866-337-7669 to work with a Sony sales representative to find an alternative product that will meet your needs.
We appreciate your understanding and thank you for choosing Sony!
Sincerely,
Sony Customer Care
SonyStyle.com

It sounds like Sony already produced some stocks of [shoplink 8454]Sony NEX-7[/shoplink] cameras and customers that preordered the cameras in the very first days after the announcement may will get the camera in time!

P.S.: NEX-7 preorder links [shopcountry 8454].

 

First pictures of the submerged Sony thai factories! Four months production stop?

This is the very first picture of the flood that hit the Sony factory in Thailand (Source: Bangkokpost). And the mayor of the Bankadi municipality said that: “It will take about a month for the floodwaters to recede and then at least three months to rehabilitate the park“. Sony didn’t officially release a statement about the current situation in Thailand. What I heard from my sources is that the [shoplink 8454]Sony NEX-7[/shoplink] production will be moved to other factories. But also that will not be a quick process.

P.S.: You can read some general details about the Sony factory at Wesleynet.

 

Something else: The Sony 18mm-252mm T/3.8 lens for the F3.


While we are still waiting for our new A-mount lenses Sony made a new PL-mount lens with terrific specs! It is a 14x High power zoom for high-end production!
“The SCL-Z18X140 is a new zoom lens for the PMW-F3 Super 35mm CineAlta compact camcorder. It is a 14x high-power zoom lens from 18mm-252mm at T3.8 (Wide). The SCL-Z18X140 has been specifically designed to fit to the PMW-F3 via the camcorder’s own FZ mount, expanding the operational flexibility of the PMW-F3 so it can be used for almost any application. The SCL-Z18X140 is the first zoom lens which you can operate with the zoom rocker of the [shoplink 9726 ebay]PMW-F3[/shoplink].”
Now, I want to see that kind of professional approach on future A-mount cameras and lenses too! Can’t wait to here more about the upcoming A9x!

Sony TidBits (NEX-7 control overview video)


[shoplink 8454]Sony NEX-7[/shoplink] control overview by Steve Huff

Sony Alpha A35 review at ePhotozine (Click here): “Image quality is excellent, and the camera feels great, working as expected with a good number of controls and buttons giving quick access to settings“. The camera gets higly recommended!

35mm versus Arri Alexa, Red MX, EOS 1D und Sony F3 at Johnbrawley.

Sony NEX-C3 review at T3 (Click here): “The NEX-C3 is a very capable camera for anyone trading up from a pocket point and shoot, wanting better pictures and who is not put off by the rather utilitarian body design and the (by comparison) overly large kit zoom threaded onto the front. Though more refinement than revolution, this is a camera that is easy to admire with its steely competency“.

SLR Magic + Sony NEX 5 review at digital-photography-school.

Sony NEX-C3: análisis (Quesbesde).

Arca-Swiss Announces Their “NEX Kit” (Echenique).

Sony World Photography Awards 2012 Honorary Jury Announced (Photoxels).

NEX-7 shipment date now 30/11 at Sonystyle Canada (A77 will be back in Stock in 3-4 weeks!)


Our reader “Alper” noticed that Sonystyle Canada displays a new shipment date for the NEX-7. It now says it will ship on November 30 (before it was mid November) and that “this item is backorderable“. Check your Sony store if they will change the shipment date.

A source contacted me to say that “the [shoplink 8461]Sony A77[/shoplink] bodies and kits will be arriving in stock in 3-4 weeks. I clarified that the cameras arriving were not to fill pre-orders and they confirmed this.“. That’s good news! Thanks source ;)

These are the NEX-7 Sonystore links for every country. I didn’t notice any new shipment date changes on all countries but Canada:
[shoplist 8454]