Meike shared images of the upcoming 33mm f/1.4 APS-C E-mount autofocus lens. Close focus is 0,4m and filter size is 55mm. No info on pricing and shipment start yet.

You can reorder it now at Bhphoto, Adorama.

Compatible with FUJIFILM, Canon, Nikon, Olympus, and Sony cameras, the Lux Elf Camera Flash from Godox is a playfully small light source with basic features. Its retro design will spark joy atop your camera.

• Vintage-inspired design and a distinct all-white finish
• Simple dial correlates power levels with the scene you intend to shoot. For example, if you want enough light to cover two people with the flash’s default ISO of 100, the dial lines up 1/4 power.
• Built-in rechargeable battery offers up to 400 flashes on a full charge and comes with a USB-C to USB-A charging cable.
• Control features include an Optical Mode that offers S1 and S2 settings. In S1 the flash will fire in response to another manual or TTL flash, while in S2 the Retro Flash will respond similarly, but ignore the initial flash.
• The unit also features a sync hole for connecting an optional sync cable
• Storage bagis included

Reminder: Sony launched a new deal action that will last til April 21 only. You can find all deals on those pages at Amazon, BHphoto, Adorama. Some special mentions:

Items with the first ever price drop!

• $300 off on the ZV-E1 at Amazon, BHphoto, Adorama.
• $200 off on the FX3 at Amazon, BHphoto, Adorama.

Cameras:

• $400 off on the Sony A7rV at Amazon, BHphoto, Adorama.  (This is my favorite camera)
• $200 off on the Sony A7IV at Amazon, BHphoto, Adorama.
• $200 off on the FX30 at Amazon, BHphoto and Adorama.
• $1000 off on the FX9 at Amazon, BHphoto, Adorama.

Lenses:

• $100 off on the 50mm f/1.2 GM at Amazon, BHphoto, Adorama.
• $100 off on the 85mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 14mm f/1.8 GM at BHphoto, Amazon, Adorama.
• $100 off on the 12-24mm GM at Amazon. BHphoto. Adorama.
• $100 off on the 200-600mm G at Amazon, BHphoto, Adorama.

Accessories:

• Up to $400 off on Sony CFexpress Type A cards at Amazon, BHphoto, Adorama.
• Up to $400 off on Sony Tough SD cards at Amazon, BHphoto, Adorama.

Blackmagic announced three new cameras. Let’s kick off with the most impressive gun: By late 2024 they will launch the 17k 65mm(!) camera (here at BHphoto). This 65mm sensor is just gigantic!!! Here is the coverage from CineD about this sensor (Click here).

Imagine Sony using such a giant sensor on their cameras…hope they do it…we all know bigger is better ;)

The other two cameras are impressive too and are available now at BH:

• They also announced a new 12k URSA camera
• And the PYXIS 6K Cinema Box L-mount camera

OWC just announced the new Generation 4.0 Cfexpress TypeA cards that will be available soon on their official store front here at Amazon, BHphoto, Adorama. This is the price:

• 480GB for $319 (preorders coming soon)
• 960GB for $519 (preorders coming soon)

No Sony camera yet has the hardware to support these Generation 4.0 cards. But there are three good reasons why to buy them anyway:

1. Those cards are backwards compatible and will work just fine on any Alpha camera on their max speed possible (900MB/s)
2. When you download the file to your computer it will be running at max speed of 1620MB/s Write via the new 4.0 card readers
3. I suspect that future cameras like the Sony A1II will support those cards. So if you buy those cards now you are future proof if you switch to a future new Sony camera

A couple of months ago I told you that Sony would have quite a slow start in this new year. It’s even slower than the first half of 2023 when we “only” got the new ZV-E1 and ZV1-F. But Sony has been always relatively quiet the first 3 months of the year:

Jan-March product announcements (first three months of the year):
2024: Cameras: nothing Lenses: 24-50mm G (March 22)
2023: Cameras: ZV-E1 (March 29) Lenses: 20-70 G (Jan 17) 50 GM (Feb 21)
2022: Cameras: nothing Lenses: 16-35 PZ (March 22)
2021: Cameras: A1 (Jan 26) FX3 (Feb 23) Lenses: 35 GM (Jan 13) 50 1.2 GM (March 16) 24–40–50 G (March 23)
2020: Cameras: nothing Lenses: 20 G (Feb 25)
2019: Cameras: A6400 (Jan 15) RX0II (March 26) Lenses: 135 GM (Feb 26)
2018: Cameras: A7III (Feb 27) Lenses: 85 G (Feb 7) 100 STM (Feb 7)
2017: Cameras: nothing Lenses: 85 GM (Feb 3). 70-200 GM (Feb 3) 24-70 GM (Feb 3) 50 f/1.8 (March 29) 70-300 (March 29)

So hold on folks, new ZV-E10II is coming soon and more Sony cameras are coming the second half of the year …one of them might be something really “innovative” ;)

Press text:

SAN DIEGO. April 12, 2024 – Today, Sony Electronics launched a new version (Version 1.12) of the previously released Camera Remote SDK (Software Development Kit), bringing more features and Wi-Fi connection amongst other improvements. Additionally, new Camera Remote Command capabilities enable remote control of a wide range of 29 digital camerasⁱ. Through this new specification document, Sony removes restrictions to third-party software development and supports the creation of software that remotely controls Sony’s digital cameras, including shooting, monitoring, and file transfer. These updates are available at no cost through the link here: https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

Camera Remote SDK（Version 1.12)

Camera Remote SDK is a high-level command system designed for development efficiency that enables operation and control of Sony digital cameras using dedicated API provided by Sony. This is ideal for use with high-level APIs to efficiently develop programs. This package includes software modules, API references, and sample code.

Version 1.12 expands the capabilities of compatible models (Alpha 1, Alpha 7S III and Alpha7 IV) and now also supports the α9 III, a full-frame interchangeable lens camera with Global Shutter technology. It provides a more efficient workflow when using Sony digital cameras to take remote photographs in the B2B market, like inspections and surveys and e-commerce.

Version 1.12 and later supports the following features:

1. ​ In addition to USB and Ethernet connections, it also supports Wi-Fi, making it possible to use it even in environments where wired connections are difficult, expanding the range of use.

2. ​ Approximately 100 types of functionsⁱⁱ will be expanded for automation will be added such as: remote key operations, newly added Fn Menu operation and Custom key, etc.

In addition, it supports switching the memory card slot for recording still images and videos according to the shooting situation and switching the ISO AUTO upper/lower limit according to the shooting environment.

Camera Remote Command

Camera Remote Command enables remote control of cameras using a communication protocol that is Sony’s proprietary extension of the ISO standard PTP (Picture Transfer Protocol). This increases convenience when operating camera products from different brands with a single software, or when applying existing software to Sony’s digital cameras. This package includes command references and sample code for developers. Some of the users could be healthcare system development integrators, ITS integrators or photobooth photography system developers, and more.

Both “Camera Remote Command” and “Camera Remote SDK” will be collectively called “Camera Remote Toolkit.” Developers can choose the most suitable method according to their development purpose and application.

For more information and to download Camera Remote Toolkit, please visit the URL below.

https://support.d-imaging.sony.co.jp/app/sdk/en/index.html

Western Digital this week is previewing the industry’s first 4 TB SD card. The Sandisk 4TB SD card is being showcased at the NAB trade show for broadcasters and content creators and will be released commercially in 2025. No info about the pricing yet…