Curiosity: New Bravia TV lineup has “Alpha borrowed” naming structure and very innovative tech!

Four new TV models feature improved picture quality with high brightness, expanded color volume, enhanced dynamic contrast, and multi-directional sound to revitalize every scene, just as the filmmakers intended.

You can reorder the new Bravia TV’s on those special pages at Amazon and BHphoto. They also announced the new Theater Quad surround sound system you can reorder at Amazon and BHphoto.

Sony’s new range of Bravia TVs is really worth a look. First of all, the new naming system reminds me of the Alpha line :)
Much more important is the very innovative new technology. Take a look at this video to see why this is an exciting release from Sony:

Sigma temporarily suspends orders for the entire DC DN lens lineup

Sigma Japan issued the following statement:

Thank you for using Sigma products.

We have received orders for some lenses for mirrorless cameras that exceed our expectations, and production is not able to keep up with demand.
Therefore, we will temporarily stop accepting orders from today.
Also, it may take some time for the products you have already ordered to arrive at your doorstep. Thank you for your patience.
We apologize for the inconvenience caused to our customers and related parties who are waiting for the product.
We appreciate your continued patronage of our company and our products.

Product name/product code  :

  • SIGMA 10-18mm F2.8 DC DN | Contemporary
    For L mount For
    Sony E mount For
    Fujifilm X mount
  • SIGMA 18-50mm F2.8 DC DN | Contemporary
    For L mount For
    Sony E mount For
    Fujifilm X mount
  • SIGMA 16mm F1.4 DC DN | Contemporary
    For L mount For
    Sony E mount For
    Fujifilm X mount For
    Nikon Z mount / 0085126 402730
    For Micro Four Thirds mount For
    Canon EF-M mount / 0085126 402716
  • SIGMA 23mm F1.4 DC DN | Contemporary
    For L mount For
    Sony E mount For
    Fujifilm X mount
  • SIGMA 30mm F1.4 DC DN | Contemporary
    For L mount For
    Sony E mount For
    Fujifilm X mount For
    Nikon Z mount / 0085126 402730
    For Micro Four Thirds mount For
    Canon EF-M mount / 0085126 402716
  • SIGMA 56mm F1.4 DC DN | Contemporary
    For L mount For
    Sony E mount For
    Fujifilm X mount For
    Nikon Z mount / 0085126 402730
    For Micro Four Thirds mount For
    Canon EF-M mount / 0085126 402716

So the entire APS-C lineup preorders are on hold in Japan. I don’t know if this is valid for the rest of the world too. For now you can still regularly preorder the lenses at Amazon US&EU, BHphoto, Fotoerhardt and all other stores

Just announced: New 7Artisans 50mm f/1.4 APS-C Tilt Shift Lens

Preorders for the new 7Artisans 50mm f/1.4 APS-C Tilt Shift Lens:

Amazon US (10% OFF with code “101EATIJ“. Amazon CA (10% OFF with code “RTQV7UHQ“. Amazon DE. Amazon UK. Amazon FR. Amazon IT. Amazon ES. And on Pergear store (10% OFF with ” 7AR50MMF1.4TILT“)

Features:

  •  7 elements in 6 groups, Only 364g, Metal material, De-clicked Aperture ring, 46°Angle of view.
  • Special Tilt-Shift lens compatible with mirrorless cameras, allowing you to create charming Liliputian visuals that resemble miniatures.
  • Wide F1.4 aperture and shift axis is unparalleled, allowing you to explore new dimensions in photography.

Full press text: Sony Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens

Preorders:
USA at Amazon, BHphoto, Adorama
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Amazon.

Official Sony press text:

Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens
A constant F2.8 full-frame E-mount lens that offers high-resolution image quality, a wide-angle zoom range and excellent portability

Sony Electronics is pleased to announce the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s α™ (Alpha™) E-mount cameras. This latest addition delivers sharp imagery from 16 mm through 25 mm while maintaining a maximum aperture of F2.8 over the entire zoom range. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens that Sony has produced to date. The compact design is a signature feature of Sony’s G lens series and makes it a highly portable lens option.

The FE 16-25mm F2.8 G’s wide-angle lens offers photographers and videographers an expanded range of creative expression, allowing them to capture a variety of subjects including landscapes, architecture, portraits, and selfie-shooting. This new addition follows the FE 24-50mm F2.8 G standard zoom lens announced February 2024, both offering many of the same characteristics including filter diameter, aperture, and compact size and weight.

“The ​ FE 16-25mm F2.8 G was designed to offer creators a wide-angle lens option that perfectly balances large-aperture, compact form factor, and high-image quality. This is the 73rd addition to our E-mount lens line-up, and just another step in our commitment to providing photographers and videographers with the perfect lens solutions for their specific needs,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The ​ FE 16-25mm F2.8 G is a fantastic lens with high-resolution performance, beautiful bokeh, and high precision autofocus. It is a perfect companion to the Alpha 7C R and Alpha 7C II compact full-frame camera bodies, and together they offer an unbeatable lightweight set-up.”

Key Features of FE 16-25mm F2.8 G

The FE 16-25mm F2.8 G features an impressively compact and lightweight design with a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of φ67 mm, and weight of approximately 409g.

This lens incorporates advanced optical technology to deliver exceptional image quality across the entire frame. By incorporating three Extra-Low Dispersion (ED) elements and four aspherical lenses (including one ED aspherical lens), the lens design effectively minimizes various optical aberrations, including chromatic aberration.

The FE 16-25mm F2.8 G combines an 11-blade circular aperture and the optimization of spherical aberration to produce the signature smooth bokeh known to the G lens series. Moreover, it offers functional close-up shooting capabilities with a minimum shooting distance of 0.18m and a maximum magnification of 0.20x when using autofocus (AF)i.

The lens is equipped with two linear motors that enable exceptional autofocus performance, delivering high-speed, high-precision, and quiet focusing capabilities, even when capturing fast-moving subjects. These linear motors ensure swift and accurate focusing, allowing photographers and videographers to maintain sharpness and clarity in their images and videos, even in challenging shooting situations. Furthermore, it supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature capable of being used when paired with the Alpha 9 III full-frame mirrorless cameraii.

The FE 16-25mm F2.8 G excels in video performance, ensuring smooth and precise focusing even when shooting high-frame-rate videos such as 4K120p or FHD240piii. The lens is equipped with linear response manual focus (MF), allowing videographers to make precise focus adjustments with ease. Additionally, it supports in-body Active Mode Image Stabilizationiv and Focus Breathing to optimize video capture.

The lens is equipped with practical and user-friendly functionality including a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and a focus mode switch. The ​ FE 16-25mm F2.8 G’s design is dust and moisture resistantv, and includes a fluorine coating to further prevent dirt from sticking to the front surface of the lens.

Pricing and Availability

The FE 16-25mm F2.8 G will be available for pre-sale April 17, 2024, and purchase May 10, 2024. It will retail for approximately $1,199.99 USD and $1,599.99 CAN, at a variety of Sony’s authorized dealers throughout North America.

A product video on the new FE 16-25mm F2.8 G can be viewed here: ​ https://youtu.be/JTvC5fth9xI

For more information about FE 16-25mm F2.8 G, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel1625g

Exclusive stories and exciting new content shot with the new FE 16-25mm F2.8 G and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand. ​