You can preorder it now at Amazon, BHphoto, Adorama, FotoErhardt, WexUK.

Chris from Petapixel tested the new lens:

As you know, Sony has always refused to offer a price drop on its flagship model. Well, finally the wall of resistance is breaking down and the Sony A1 has gotten its first price cut of 500 euros at Sony France. This is good news because the Sony A1II is said to be about the same price as the Sony A1 without this discount! I was afraid for a moment the A1II would cost MUCH more!
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Thanks Léo for spotting this!

DJI Cuts the Wire for Sony! DJI Mic 2 Camera Adapter for Sony A7C II + Smallrig Cage

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Best Lens for Literally Everything (Sean Dalton).
Sigma 24mm f/1.4 DG DN ART Review (Opticallimits).
7 Artisans 60mm F2.8 Macro 2:1 review by SonyAlphaBlog.
RODE Announces RODECaster Video All-in-One Production Console (Explora).
Patent application for optical system similar to Tamron’s “14-24mm F2.8” and “16-24mm F2.8” (Asobinet).
Go Out of the Box and Find a New Photography Style (42west).

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group.

Only 24h left to preorder the new UNiFyDrive UTS on Kickstarter (Click here). This is an external SSD hard drive (up to 16TB) made for creators. One of the useful features is the one-click backup function from SD and CFexpress cards.

Here is the official product video:

Also the Sony ZV-E1 got a new 2.0 firmware update:

Benefits and Improvements

• Adapts the layout of shooting information on the display for both horizontal and vertical orientations
• Allows you to select user LUTs via the Cinematic Vlog Set feature
• Adds the Golden Ratio Grid option to the Grid Line Type setting menu
• Allows the display of a specified aspect ratio marker on the shooting screen when shooting still images
• Adds a function that allows you to narrow down played-back images using multiple filters (e.g. Rating)
• Improves image quality when applying user LUTs
• Adds a function that automatically creates still images with Shot Marks from movie frames after recordings
  • You can add a Shot Mark while shooting or playing a movie and use it as a mark for selecting, transferring, or editing the movie.
• Increases the maximum number of images that can be recorded in one folder to 9,999
• Displays the Wi-Fi signal strength when the Wi-Fi function is On
• Allows the use of Focus Magnifier and Auto Magnifier in MF while using the Bright Monitoring feature
• Allows notifications to be displayed when the latest software is available for your camera
• You can now continue shooting while transferring captured photos and videos to a smartphone or tablet
  Note: Ver. 2.6.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Transfer to smartphones and tablets can now be resumed even if interrupted in the middle of a transfer
  Note: Ver. 2.6.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• You can now transfer only the differences that have not yet been transferred to your smartphone or tablet, or add videos to be transferred during the transfer process
  Note: Ver. 2.6.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Allows you to upload camera images directly to the Creators’ Cloud
  Notes:
  • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
  • Ver. 2.6.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Adds support for the Network Streaming function
• Notes:
  • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
  • Ver. 2.6.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Adds support for the Monitor & Control app
  Note: The Monitor & Control app connects wirelessly to a camera and enables video monitoring and remote control with a smartphone or tablet device.
  Ver. 2.1.0 or later of the Monitor & Control app is necessary. The Monitor & Control app may not be available in some countries or regions.
• Improves the functionality and operational stability of the camera

Note: Please refer to the Help Guide for details on all updated functions.

The German dealer Fotokoch launched a two day long deal action (Click here to check them out).

Reminder: BIG Sony EU HOLIDAY Deals:

Sony launched a new massive cashback action and you can find on those pages at Fotokoch, Amazon DE, Amazon UK, Amazon FR, Amazon ES, Amazon IT, Amazon NL, FotoErhardt, Calumet, WexUK. Here is a selection of the best deals (there are many more in reality!)

Cameras:

• 400€ off the Sony A7rV at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 300€ off the Sony A7IV at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 300€ off the Sony A7sIII at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 300€ off the Sony A9II at Amazon DE–UK–FR–ES-IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 300€ off the Sony ZV-E1 at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 300€ off the Sony FX3 at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 200€ off the Sony FX30 at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK

Lenses:

• 100€ Sony 100-400mm GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 12-24mm GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 16-35mm G at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 135mm GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 14mm GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 200-600mm G at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 200€ Sony 20-70mm G at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 24mm GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 35mm GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 200€ Sony 70-200mm GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 50mm f/1.2 GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.
• 100€ Sony 50mm f/1.4 GM at Amazon DE–UK–FR–ES–IT, Fotokoch, FotoErhardt, Calumet, WexUK.

Tamron: Up to 300 Euro off on Tamron E-mount lenses at Amazon DE, Fotokoch, FotoErhardt, Calumet, Amazon UK, WexUK, Clifton UK, Amazon FR, Amazon ES, Amazon IT.

Viltrox: 20% off on all Viltrox E-mount lenses at Amazon DE, FotoKoch, Fotoerhardt, WexUK, Amazon UK, Amazon FR, Amazon ES, Amazon IT.

Press text:

Sony Electronics Announces Firmware Roadmap for its Cinema Line
New firmware roadmap illustrates Sony’s commitment to the filmmaking community with continued investment in the Cinema Line

Sony Electronics announces upcoming firmware updates to its VENICE 2, FX6, FX3, FX30 and BURANO cameras, continuing its longstanding support for its cinema line cameras. The firmware will be available beginning next year through 2026.

“Firmware updates are an important way for Sony to continue to address the needs of our filmmaking community. Our Cinema Line is built for the future and the firmware will allow our products to continue to evolve with the needs of our filmmakers, especially at a time when the industry is undergoing incredible changes. This is yet another way Sony is looking to support the community,” said Theresa Alesso, President of Imaging Products and Solutions Americas, Sony Electronics.

The firmware updates will be available to download for free and include:

VENICE 2 VERSION 4.0 

The Sony VENICE Camera System has been used on more than 500 productions including commercials, television and feature films since it was introduced, with the VENICE 2 digital cinema camera recognized as a world-class cinema camera for cinematographers around the world. VENICE 2 Version 4.0 firmware update is planned to be available August 2025 and will add:

Sony is pleased to continue to upgrade and evolve the VENICE 2 platform over the coming years, protecting the investment for owners and rental houses: Version 5.0 will be made available in 2026 and Version 6.0 in 2027.

FX3 VERSION 7.0 AND FX30 VERSION 6.0 

Based on user feedback, the Sony FX3 and FX30 cameras will get a new firmware update in September 2025. This update to the menu system will standardize the user experience and operational menu across the entire Cinema Line. This will be beneficial for users that combine our multiple level of cameras for production or move throughout the line for different projects.

Other new features of this firmware will include:

FX6 VERSION 6.0

Sony is pleased to announce that FX6 now supports SDI RAW Output for Blackmagic RAW recording with Blackmagic Design’s Video Assist recorder.

FX6 Version 6.0 is planned for February 2026 and will include:

¹ Sony recommends that users check update timing on Blackmagic Design’s Video Assist recorder.

BURANO VERSION 2.0

Planned to be released in March 2025, BURANO Version 2.0 offers many new features and improvements requested from the user community, including new recording formats, new 1.8x de-squeeze, and monitoring improvements.

Version 2.0 will include new recording formats including a new 3.8K Full Frame crop that leverages nearly the entire sensor and can shoot up to 120 fps. This new recording mode allows the filmmaker to prioritize faster sensor performance depending on the needs of their application. Other new recording formats include the addition of 24.00 fps to X-OCN 16:9 imager modes and the following:

BURANO Version 2.0 will also add 1.8x de-squeeze setting as well as additional high frame rate (S & Q) modes including 66, 72, 75, 88, 90, 96, 110 fps.

Version 2.0 also offers monitoring improvements, including standardized SDI video output for monitoring across X-OCN and XAVC and an improved on-screen display which places camera status information outside of the image. Version 2.0 will also include View Finder Gamma Display Assist while using S-Log3 for monitoring.

BURANO Version 2.0 also includes additional exposure tools (High/Low Key) derived from the flagship VENICE camera system. Version 2.0 will also expand white balance memory presets from 3 to 8 and support Active/High Image Stabilization in Full-Frame 6K and Super 35 1.9K 16:9 imager modes.

Finally, Version 2.0 will add breathing compensation and image stabilization metadata in X-OCN. ​

Availability

The new BURANO Version 2.0 will be available in March 2025. Filmmakers can easily download the update directly to their camera using a Mac or PC.

For more information, visit sonycine.com or follow us on Instagram @sonycine for more information.