Sony A9III at BHphoto. Amazon. Adorama. FotoErhardt. Fotokoch. Calumet. WexUK.

Sony Japan announced this unusual service. Don’t know if this will be extended to all other countries too. Here is the google translated text:

Information on digital single-lens camera α9 III paid customization service

Thank you for using Sony products.

We will begin offering a paid customization service to adjust the release stroke for the digital single-lens camera α9 III and α9 III compatible vertical grip VG-C5.

[Target product model name]
Digital single-lens camera α9 III “ILCE-9M3”
Vertical grip “VG-C5”
[Service start date]
Applications will start from Monday, April 15, 2024.

[Customization content]
・Digital single-lens camera α9 III “ILCE-9M3”
Only full press (release) can be selected from 2 levels (default state, shallow).

・Vertical position grip “VG-C5”
Only full press (release) can be selected from 2 levels (default state, shallow).

*For details on customization services, please refer to the support page Click
here for the support page

[Customization fee]
・Digital single-lens camera α9 III “ILCE-9M3”
14,000 yen (tax included)

・Vertical grip “VG-C5”
14,000 yen (tax included)

[Customization reception desk]
Sony Service Station Akihabara
Sony Service Station Nihonbashi
Sony Service Station Naha

https://www.sony.jp/support/repair/repair-contact/ss.html

α Plaza (Sapporo) reception counter
α Plaza (Ginza) reception counter
α Plaza (Nagoya) reception counter α Plaza (
Osaka) reception counter
α Plaza (Fukuoka Tenjin) reception counter

https://www.sony.jp/ichigan/plaza/

*Please refer to the support page for details on service content Click
here for the support page

Preorders are now open for the ultimate bokeh lens: The Voigtlander 50mm f/1.0 FE is available for $1899 at BHphoto and in Europe for 1799€ at FotoErhardt, Calumet, Fotokoch.

Just my two cent: This is probably one of the sexiest lenses you can use on your Alpha camera:

Image via Mapcamera 

According to PetaPixel, Sony cannot have in-camera image stacking or electronic LiveND because OM System owns the patents. If this is the case, I hope Sony can come to an agreement with OM Digital, because it is really annoying not to be able to use some functions directly in the camera. I know OM Digital is not doing very well financially, so maybe they would be happy to collect some money for licensing their patents?

Viltrox will announce those two new lenses in April:

• 40mm f/2.5 Full Frame autofocus lens for Sony E, Nikon Z and Fuji X
• 56mm f/1.7 APS-C autofocus lens for Sony E, Nikon Z and Fuji X

via Weibo

Sigma just posted the youtube live stream teaser for a new event on March 26 at 21 JST time. Like I told you in my previous posts you can expect to get the new 50mm f/1.2 E and L-mount lens!

You can now preorder the new 7Artisans 50mm f/1.8 AF lens at Amazon US&EU, BHphoto, Pergear and 7Artisans.

SonyAlphaBlog already tested the lens and concluded:

The 7 Artisans 50mm F1.8 (228$/251 euros) is a good surprise.: very good to excellent sharpness, good AF, very good bokeh balls, soft background blur and very color rendition
Main weaknesses are size and weight and to a lesser extent Chromatic aberrations

500mm f/5.6 at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK.
15mm f/1.4 fisheye at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK.

The new Sigma lenses are now shipping out but are still NOT in Stock.

Photographing Baseball with the Sigma 500mm f/5.6

Sigma 500mm f5.6 DG DN REVIEW in-depth