I just heard from a source that prices on all Sony Alpha products are going up soon. What’s not clear yet is whether this is just because the current Sony rebate campaign ends on September 15, or if it’s a permanent increase tied to tariffs.

Either way, better safe than sorry — if you’ve been eyeing a Sony camera or lens, now’s the time to grab one while the deals are still on!

Here is the total saving rebates+cashback on cameras:

• $600 off on the Sony A1 at BHphoto, Amazon, Adorama
• $500 off on the Sony A7R V at BHphoto, Amazon, Adorama
• $400 off on the Sony A7S III at BHphoto, Amazon, Adorama
• $300 off on the Sony A7CR (Silver) at BHphoto, Amazon, Adorama
• $300 off on the Sony A7CR (Black) at BHphoto, Amazon, Adorama
• $600 off on the Sony A7 IV at BHphoto, Amazon, Adorama
• $300 off on the Sony A7C II (Silver) at BHphoto, Amazon, Adorama
• $300 off on the Sony A7C II (Black) at BHphoto, Amazon, Adorama
• $300 off on the Sony ZV-E1 (White) at BHphoto, Amazon, Adorama
• $300 off on the Sony ZV-E1 (Black) at BHphoto, Amazon, Adorama
• $500 off on the Sony A7 III at BHphoto, Amazon, Adorama
• $300 off on the Sony A7C (Silver) at BHphoto, Amazon, Adorama
• $100 off on the Sony A6700 at BHphoto, Amazon, Adorama
• $200 off on the Sony A6600 at BHphoto, Amazon, Adorama
• $100 off on the Sony ZV-E10 II (Black) at BHphoto, Amazon, Adorama
• $150 off on the Sony A6400 at BHphoto, Amazon, Adorama
• $100 off on the Sony ZV-E10 (Black) at BHphoto, Amazon, Adorama

Sony Lens rebates:

• $100 off on the Sony FE 12-24mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE PZ 28-135mm f/4 G OSS Full-Frame Power Zoom Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 100-400mm f/4.5-5.6 GM OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-200mm f/2.8 GM OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 50mm f/1.2 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 200-600mm f/5.6-6.3 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 16-35mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 14mm f/1.8 GM Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony FE 24-70mm f/2.8 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony E 16-55mm f/2.8 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-300mm f/4.5-5.6 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 35mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 50mm f/1.4 GM Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 85mm f/1.4 GM Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24-240mm f/3.5-6.3 OSS Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony FE 24-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 16-25mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE PZ 16-35mm f/4 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 70-350mm f/4.5-6.3 G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 24-50mm f/2.8 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 20-70mm f/4 G Lens (Sony E) at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 90mm f/2.8 Macro G OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony Sonnar T* FE 55mm f/1.8 ZA Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 10-20mm f/4 PZ G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 15mm f/1.4 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 20mm f/1.8 G Lens at BHphoto, Amazon, Adorama
• $200 off on the Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony E PZ 18-105mm f/4 G OSS Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 24mm f/2.8 G Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 40mm f/2.5 G Lens at BHphoto, Amazon, Adorama
• $100 off on the Sony FE 35mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 11mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 50mm f/2.5 G Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 85mm f/1.8 Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 35mm f/1.8 OSS Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony E 50mm f/1.8 OSS Lens (Black) at BHphoto, Amazon, Adorama
• $50 off on the Sony E 50mm f/1.8 OSS Lens (Silver) at BHphoto, Amazon, Adorama
• $50 off on the Sony E 30mm f/3.5 Macro Lens at BHphoto, Amazon, Adorama
• $50 off on the Sony FE 50mm f/1.8 Lens at BHphoto, Amazon, Adorama

Laowa has announced the release of its new AF180mm F4.5 1.5x macro autofocus lens on September 15th. It features a Canon EF SLR mount, and Canon EOS-RF users can use an EF-RF adapter to achieve autofocus. It also supports Sony E/Nikon Z mounts (autofocus) and Canon RF/Leica L mounts (manual focus). The lens weighs only about 400 grams.

Sony has announced two new affordable entry level Type A cards:

• 240GB card for $258 at BHphoto.
• 40GB card for $258 at BHphoto.

Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 35mm f/1.2 II preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 28-45mm T2 Cine Zoom Lens with AF preorder at BHphoto. Adorama.

Here is a new roundup of Sigma lens tests:

The new updated 18mm shift lens is available for $119 at Amazon US&EU and Astrhori.

Hi!

Suddenly ADS have gone crazy in some countries and some settings. If you experience ADS hovering content can you please send me an email at sonyalpharumors@gmail.com with the following info:

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Thanks!

This is the first image of the upcoming new Tamron 25-200mm f/2.8-5.6 lens that will be released in autumn.

Why I am considering to buy this:

I’m a happy owner of the current 28-200mm FE. It’s far from the best lens optically, but it has one standout quality: it’s compact, lightweight, and perfect for my mountain hikes. The only thing I always wished for was a bit more range on the wide end. This new lens delivers exactly that with a far more practical 25mm starting point—while keeping the same size and weight. Tamron even claims image quality has improved!

Sure, having the 20mm from Sigma’s lens would be nice, but the 20-200mm f/3.5-6.3 lens is slower, and I suspect it won’t match Tamron in overall image quality.

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Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.