July 2025 Interchangeable Lens Sales Ranking Revealed by Kitamura Camera

The Japanese store Kitamura shared the bestseller list for the month of July. And it’s all an E-mount gear festival :)

Top 10 Interchangeable Lens Cameras – July 2025:

  1. Sony a7 IV Zoom Lens Kit
  2. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit
  3. Sony a7C II
  4. Sony α6400 Double Zoom Lens Kit
  5. Sony a7R V
  6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit
  7. Sony α6700 High-Power Zoom Lens Kit
  8. Nikon Z30 Double Zoom Kit
  9. Fujifilm X-M5
  10. Nikon Z5 II

Top 10 Interchangeable Lenses – July 2025:

  1. Sigma 18-50mm F2.8 DC DN Contemporary (Fujifilm X-mount)
  2. Canon RF100–400mm F5.6–8 IS USM
  3. Fujifilm XF16–55mm F2.8 R LM WR II
  4. Sigma 28–70mm F2.8 DG DN Contemporary (Sony E-mount)
  5. Sony E 70–350mm F4.5–6.3 G OSS
  6. Sigma 18–50mm F2.8 DC DN Contemporary (Sony E-mount)
  7. OM SYSTEM M.ZUIKO DIGITAL ED 75–300mm F4.8–6.7 II
  8. Sigma 16–300mm F3.5–6.7 DC OS Contemporary (Sony E-mount)
  9. Canon EF50mm F1.8 STM
  10. Tamron 28–75mm F/2.8 Di III VXD G2 (Sony E-mount)

New Sigma 12mm f/1.4 APSC lens tests

Preorders:
Sigma 200mm f/2.0 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.
Sigma 12mm f/1.4 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.

Sigma 12mm F1.4 DC review at SonyAlphaBlog:

The Sigma 12mm F1.4 , if the very first F1.4 wide angle for APSC, it is a little gem : light and compact, excellent sharpness on the entire frame, very good Af, color rendering, bokeh , resistance to flare and sunstars and an aperture ring

Youtube videos and reviews:

Insider info: Ricoh GR IV preorders are HUGE and Sony should learn the lesson!

Since today the Ricoh GR IV is available for preorder at B&H Photo, Adorama, Amazon, FotoErhardt, Calumet, Fotokoch, WexUK.

I talked to some major EU and US managers and preorder numbers for the Ricoh GR IV are huge! Sony will benefit from it as the new 25.7MP sensor is made by them. But again, I do hope Sony learns this lesson and will make a Sony RX100 with an APS-C sensor! You want this too right?