The new lens is now in Stock at Adorama (Click here).

SonyAlphaBlog reviewed three 7Artisans Spectrum lenses you can preorder directly at 7Artisan shop or Amazon.

Reviews:
https://sonyalpha.blog/2022/07/22/7-artisans-35mm-t2-spectrum-cine-lens/
https://sonyalpha.blog/2022/07/21/7-artisans-50mm-t2-spectrum-cine-lens/
https://sonyalpha.blog/2022/07/21/7-artisans-85mm-t2-0-spectrum-cine-lens/

3 samples videos
35mm https://youtu.be/F2oae-aNlt0U
50mm https://youtu.be/oUfpZboO5TU
85mm https://youtu.be/gsFR0rpBTCk

3 photos albums
35mm: https://flic.kr/s/aHBqjzYGNn
50mm: https://flic.kr/s/aHBqjzYGYq
85mm: https://flic.kr/s/aHBqjzYLxJ

You can join here: sonyfuturefilmmakerawards.com/. These are the three categories and prizes:

Filmmaker

The Filmmaker competition elevates original voices that bring a fresh perspective to storytelling.

• Three categories: Fiction, Non-Fiction, and Environment.
• Entries must be between 5 to 20 minutes in length and can be shot on any device.
• Shortlist of up to 15 filmmakers (maximum five per category).
• Winners and shortlist all receive a trip to Los Angeles to take part in the Awards ceremony and two-day workshop program.
• The three category winners additionally receive $5,000 (USD) and ​ an FX9 Cinema Line Camera (plus lens).

Student Filmmaker 

The Student Filmmaker competition rewards the talent soon set to shape the industry.

• Two categories: Fiction and Non-Fiction.
• Entrants must be studying a film course at a registered institution at a diploma or degree level worldwide.
• Entries must be between 5 to 20 minutes in length and can be shot on any device.
• Shortlist of up to 10 is selected (maximum five per category) to ensure representation for the different continents and a diverse range of global talent.
• Winners and shortlist all receive a trip to Los Angeles to take part in the Awards ceremony and two-day workshop program.
• The two category winners and their institutions additionally receive a range of Sony’s Digital Imaging equipment.

Future Format

The Future Format competition challenges filmmakers to respond to a new technical brief each year. For 2023, submissions must be shot exclusively on a smartphone.

• Entries must be between 2 to 5 minutes in length and can be shot on any smartphone.
• Shortlist of up to five is selected.
• Winner and shortlist all receive a trip to Los Angeles to take part in the Awards ceremony and two-day workshop program.
• The category winner additionally receives $2,500 (USD) and a range of Sony’s Digital Imaging equipment.

Sony 400mm f/2.8: HYPER-Prime, But Is it Worth It?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Casio now makes those kind of weird cameras for the medical business (MirrorlessRumors).
What is Your Favorite Portrait Lens? (Explora).
My Entire Sony APSC + FF Lens Collection (Artur R).
Sony E 15mm F/1.4 G Lens Review (ePhotozine)
Telesin motorized camera dolly is an affordable, compact alternative to camera slider (Dpreview).
Sunrise vs. Sunset: When Should You Photograph? (42West).

Follow our new Youtube channel.
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We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group.
Sony A1 group.
Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.

Sony latest financial report makes it clear that they expect an “increase in sales of digital cameras due to an increase in unit sales”. This clearly hints at new camera announcements coming soon. We know of three cameras: A7rV, ZV APS-C and new Cine E-mount camera. But maybe there is some surprise too?

P.S.: Q1 Still and Video camera unit sales where higher than in the previous year:

ZV-E10 at BHphoto, Adorama, Amazon.

ITmedia interviewed Sony marketing manager Naoki Maruyama. Here are a couple if interesting points:

• It had the largest number of reservations ever among the mirrorless interchangeable-lens cameras released by Sony. The response exceeded expectations
• The ZV-1 is popular with young people in their 20s and 30s, and the ZV-E10 is popular with families in addition to this group. Compared to other cameras, the percentage of people who purchase a camera for the first time is very high.
• When Naoki Maruyama aimed at young people and camera beginners in order to boost the shrinking camera market, it seems that he was exactly right.
• Mr. Maruyama said, “As smartphone functions continue to improve, the camera market will not improve dramatically in the future,” while giving a view to the market, there is a possibility that cameras will hit like the VLOGCAM series. Is said to be enough.
• “I think it’s important to coexist, not to compete with smartphones, while trying to differentiate from smartphones. The core of planning is the small size that is the mainstream in the current camera market. It is a mirrorless interchangeable-lens camera that is superior in light weight.”
• “We have launched a mirrorless interchangeable-lens camera equipped with a full-size sensor ahead of other companies, and are steadily gaining support. Taking advantage of these strengths, we will propose the value unique to single-lens reflex cameras, such as blurring and high resolution that cannot be expressed with smartphones. “
• Details have not yet been decided, but it seems that the VLOGCAM series is expected to develop further. “I would like to promote it as a series that is similar to Sony’s standard” digital single-lens camera α (alpha) “and” digital still camera Cyber-shot “,” Maruyama concluded.

BCNretail reported the latest Japanese mirrorless market share data. in July Sony became the top seller in the mirrorless world. For me this is a surprise because Sony didn’t announce any new camera since last October.

Reminder: In September/October Sony will come back from this long pause by announcing the A7rV and new ZV model.

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Note: I originally made an error and switched Canon/Sony positions.