Canon has announced the two new lenses that are now available for preorder at BHphoto (Click here). I wonder if Sony will ever launch these kind of sub $20,000 Tele primes too!
It’s 14 years I work on the rumor websites, and I kept my person and life always private. But something changed the past year. A couple of events that made me change my mind. I think it’s time to create a clear interactive community. I am tired of sitting alone in the dark :)
CIPA published their market forecast and it is grim! The camera market is expected to shrink further by 6.1%:
CIPA announced on the 22nd that the worldwide shipment of digital cameras in 2022 will decrease 6.1% from 2009 to 7.85 million units. It is expected to fall below the previous year’s level for the fifth consecutive year. The shortage of parts such as semiconductors is expected to continue to affect production for 22 years. Compared to the peak of 10 years, it will be about 1/15.
The number of integrated lenses such as compact digital cameras is expected to decrease by 15% to 2.56 million units, and the number of interchangeable lens cameras such as single-lens reflex cameras and mirrorless cameras is expected to decrease by 1.1% to 5.29 million units.
Indeed I told you many times already that Sony had to push forward their product releases. The new ZV styled camera, the A7rV and A9III are all expected to be on market from second half of the year at best (the A9III might even be on market by early next year).
Cosina had an announcement at CP+ today. Sadly we got no new E-mount lenses but only a new VM-E Close Focus adapter II. The improvements are (google translated):
Lens Selection for Landscape & Architecture (SonyAlphaForum).
New Full-Frame 49MP Sensor Can Shoot 8K at 120FPS, 4K at 240FPS (PetaPixel).
Brightin Star 55mm F1.8 on Sony A7C (SonyAlphaBlog).
Understanding Exposure, Part 1: The Exposure Triangle (Explora).
A Complete Guide to Color Grading (In Lightroom and Photoshop) (42West).
Don’t expect the worldwide chip shortage to end any time soon. Bloomberg and The Washington Post note the US Commerce Department has published a semiconductor supply chain report estimating that the global shortage will last until at least the second half of 2022. “We aren’t even close to being out of the woods” with supply problems, Department Secretary Gina Raimondo said.
Many companies are particularly sensitive to problems, too. The median chip inventory for a client company plunged from 40 days in 2019 to under five days in 2021. Even a relatively short (weeks-long) disruption overseas could shut down an American factory, the Department said.
Officials concluded the government couldn’t directly end the shortage. Private companies were “best positioned” to overcome challenges by increasing production, optimizing their designs and limiting the impact on their supply chains.