Sony Officially announced three new APS-C E-mount lenses!

Preorders:
10-20mm at BHphoto. Adorama. Amazon. FocusCamera. FotoKoch DE. FotoErhardt DE. Calumet DE. WexUK.
15mm f/1.4 at BHphoto. Adorama. Amazon. FocusCamera. FotoKoch DE. FotoErhardt DE. Calumet DE. WexUK.
11mm f/1.8 at BHphoto. Adorama. Amazon. FocusCamera. FotoKoch DE. FotoErhardt DE. Calumet DE. WexUK.

Reviews:
Hands-on review at Explora. Hands-on by Jessica Hirsch. Lens reviews at Petapixel.
10-20mm lens review at ThePhotoblographer and CameraLabs. Hands on at Alphauniverse.
15mm lens review at ThePhotoblographer and CameraLabs. Hands on at Alphauniverse.
11mm mm lens review at ThePhotoblographer and CameraLabs. Hands on at Alphauniverse.

Poll:

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Video reviews:

Official Product Videos:

Final Week for 30% off Magnetic Filters on Kickstarter

The World’s First Modular Magnetic Filter System is in it’s final week of preorder on Kickstarter (Click here).

The REVORING Swift System is a fully Magnetic Modular Filter System for Photographers and Filmmakers to tailor a system for his/her own needs. It is comprised of a 100mm Filter Holder, Circular Filters, Square Filters, Drop-in Filters, Clip-on Filters, Matte Boxes, Hoods and Caps, ALL-IN-ONE. The Swift system saves you a great amount of installation time, saves you a lot of money from buying filters & step rings, and allows for countless filter combinations & creative possibilities.

Here is how it works:

Get it now on Kickstarter (Click here).

LEAKED: Sigma 16-28mm f/2.8 DG DN Contemporary SPECS and PRICE

Nokishita has leaked the specs for the Sigma 16-28mm f/2.8 DG DN Contemporary via digicame-info. The lens will be announced on June 1.

  • 16-28mm f/2.8 DG DN | Contemporary
    ・Lens configuration: 16 elements in 11 groups (5 FLD glass, 4 aspherical lenses)
    ・Minimum shooting distance: 25cm
    ・Maximum magnification: 1:5.6
    ・Number of aperture feathers: 9 (circular aperture)
    – Filter diameter: 72mm
    ・Size: φ77.2 x 100.6mm (102.6mm for E-mount plate)
    ・Weight: 450g
    ・Mount: L-mount, Sony E-mount
    ・Estimated release date in Japan: June 17, 2022
    ・Overseas price: $899

Sony Tidbits…


Why You Shouldn’t Buy This Weird F1.2 Lens

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT.
Samyang AF 135mm F1.8 Portraits in the City (Alyssa & Peter Zalabai)
Cool Samyang 135mm FE gallery images by Klapper.
Netflix has added the Venice 2 on their compatible cameras list.
Joby Announces Fresh Lineup of Compact Tripods and 2-in-1 Monopod (Explora).
Film Crew Positions: A Comprehensive Guide (42West).

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Sony A9 series group.
Sony A7r series group.
Sony A7s series group.
Sony A7 series group.