My favorite camera is the Sony A7rV …which I do own :) And not only got this camera the biggest price drop ever (- $500 on Amazon, BHphoto, Adorama) but today there is also a major firmware update (Click here) that brings a ton of new features:

Benefits and Improvements

• You can now continue shooting while transferring captured photos and videos to a smartphone or tablet
  Note: Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Transfer to smartphones and tablets can now be resumed even if interrupted in the middle of a transfer
  Note: Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• You can now transfer only the differences that have not yet been transferred to your smartphone or tablet, or add videos to be transferred during the transfer process
  Note: Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Allows you to upload camera images directly to the Creators’ Cloud app
  Notes:
  • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
  • Ver. 2.5.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Adds support for the Network Streaming function
  Notes:
  • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
  • Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Adds support for the Monitor & Control app
  Note: The Monitor & Control app connects wirelessly to a camera and enables video monitoring and remote control with a smartphone or tablet device. Ver. 2.1.0 or later of the Monitor & Control app is necessary. The Monitor & Control app may not be available in some countries or regions.
• Adds a function that automatically creates still images with Shot Marks from movie frames after recordings
  Note: You can add a Shot Mark while shooting or playing a movie and use it as a mark for selecting, transferring, or editing the movie.
• Increases the maximum number of images that can be recorded in one folder to 9,999
• Displays the Wi-Fi signal strength when the Wi-Fi function is On
• Allows the use of Focus Magnifier and Auto Magnifier in MF while using the Bright Monitoring feature
• Allows notifications to be displayed when the latest software is available for your camera
• Adds support for the Custom Grid Line feature
  Note: The Custom Grid Line feature is available as a paid license. Availability depends on country and region.
• Fixes an issue where Auto Review is not displayed on the camera during HDMI output
• Improves the functionality and operational stability of the camera

Note: Please refer to the Help Guide for details on all updated functions.

Both the FX3 ($200 off on Amazon, BHphoto, Adorama) and FX30 ($200 off on Amazon, BHphoto,Adorama) got a new major firmware update today!  There is a new 6.00 firmware for the FX3 (download here) and 5.00 firmware for the FX30 (download here)

Benefits and Improvements

• Allows you to choose the exposure time (from either shutter speed or shutter angle) when shooting movies
• Allows you to add OK/NG/KEEP flags to clips during or after movie recording
• Improves the image quality when using 3D LUT software
• Adds the 709tone color mode to Picture Profile. Please set one of the Picture Profiles (PP1-PP11) to the 709tone color mode
• Allows notifications to be displayed when the latest software is available for your camera
• You can now continue shooting while transferring captured photos and videos to a smartphone or tablet
  Note: Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Transfer to smartphones and tablets can now be resumed even if interrupted in the middle of a transfer
  Note: Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• You can now transfer only the differences that have not yet been transferred to your smartphone or tablet, or add videos to be transferred during the transfer process
  Note: Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
• Adds support for the Network Streaming function
  Notes:
  • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
  • Ver. 2.5.0 or later of the Creators’ App is necessary. The Creators’ App may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • Confirmation has been made that input is possible in M2 Live using SRT.
    M2 Live is an All-in-One cloud switcher service that allows real-time switching of video and audio, overlaying of graphics, and playback of video files on the cloud.
    A contract is required to use M2 Live. This service may not be available in some countries or regions.
• Supports the following Monitor & Control app functions
  Note: Ver. 2.1.0 or later of the Monitor & Control app is necessary. The Monitor & Control app may not be available in some countries or regions.
  • Wired connection via a USB cable
  • Clip review during camera playback mode
  • Focus map display
  • IRIS operation bar display
  • Selection from shutter speed or shutter angle for exposure time
• Improves the functionality and operational stability of the camera

Note: Refer to the Help Guide for details on all updated functions.

Today only you get two Lexar 160GB CFexpress Type A cards for $239 only at Bhphoto (Click here).

Reminder: Up to $500 off on Sony cameras and lenses

Cameras:

• $500 off on the Sony A7rV at Amazon, BHphoto, Adorama. Lowest price ever!
• $200 off on the Sony A7IV at Amazon, BHphoto, Adorama.
• $300 off on the ZV-E1 at Amazon, BHphoto, Adorama.
• $200 off on the FX3 at Amazon, BHphoto, Adorama.
• $200 off on the FX30 at Amazon, BHphoto,Adorama.
• $100 off on the Sony ZV-1II at at Amazon,BHphoto, Adorama,
• $100 off on the Sony ZV-1 at Amazon, BHphoto, Adorama.
• $100 off on the Sony ZV-E10 at Amazon, BHphoto, Adorama.

Lenses:

• $200 off on the Sony 24-105mm G at Amazon, BHphoto, Adorama,
• $100 off on the 50mm f/1.2 GM at Amazon, BHphoto, Adorama.
• $100 off on the 85mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 35mm f/1.4 GM at BHphoto, Amazon, Adorama.
• $100 off on the 14mm f/1.8 GM at BHphoto, Amazon, Adorama.
• $100 off on the 12-24mm GM at Amazon. BHphoto. Adorama.
• $100 off on the 200-600mm G at Amazon, BHphoto, Adorama.
• $100 off on the Sony 24-70mm GM at Amazon, BHphoto, Adorama
• $100 off on the Sony 70-200mm GM at Amazon, BHphoto, Adorama

Accessories:

• Up to $470 off on Sony CFexpress Type A cards at Amazon, BHphoto, Adorama.
• Up to $150 off on Sony Tough SD cards at Amazon, BH photo, Adorama.

Sony 85mm f/1.4 GM II preorder links:
USA: Amazon, BHphoto, Adorama.
Europe: FotoErhardt, FotoKoch, Calumet, WexUK.

Cooke announced a new 18mm T/2.4 Cine lens you can reorder for $4970 at BHphoto (Click here). Explora writes:

The new 18mm SP3 gives you a 99° field of view on full frame sensors, which should prove incredibly useful for establishing shots, tight spaces, and becoming the next Emmanuel Lubezki. The lens also has a close focus distance of only 9.8”, which is helpful for any of those aforementioned cramped quarters. The full six-lens set is now more than enough to cover typical production needs, ensuring you could lens a project start to finish with just the SP3s. These are not budget cine lenses, but they are an incredible value compared to the cost of renting or buying Cooke’s larger Panchro lenses.

Here is a test from BH:

TTartisan announced the new 14mm f/3.5 autofocus pancake E-mount lens. It features  7-group, 8-element structure, weighing only about 98 grams, with the closest focusing distance of 0.25 meters. No info yet about pricing and availability.

Sales start on September 14th at 8 PM! Limited edition—only 1,000 units total available ( Limited to 100 units each for the 56mm F1.7 and 20mm F2.8 on the official website).

Lexar announced their first 8.0 generation SD card and a new series of super rugged ARMOR card series. They are yet not available for preorder but nearly all current SD cards (Amazon / BHphoto) and CFexpress Type A cards (Amazon / BHphoto) are discounted. Here is the press text:

Lexar memory cards include the CFexpress 4.0, ARMOR series, and SD 8.0.

Lexar presents four new memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all enabling seamless 8K RAW video shooting. In particular, the Lexar Professional DIAMOND CFexpress 4.0 Type B Card won the ‘TIPA WORLD AWARD 2024’ and boasts industry-leading speeds of up to 3700MB/s read and 3400MB/s write¹.

The Lexar ARMOR series include GOLD SD UHS-II and SILVER PRO SD UHS-II cards, the world’s first memory cards made of 316 stainless steel. They offer IP68 waterproofing, dustproofing, and bend-resistance—ideal for outdoor filming. For the SD8.0 card, Lexar Professional GOLD PRO SDXC Express Card delivers up to 1700MB/s¹ read speeds—over 5x faster than SD4.0 cards.

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Some of the current card discounts: