Sigma has brought Full Frame quality into the APS-C world with this new 17-40mm f/1.8 APS-C lens! Press text can be read on Explora (click here). As rumored before the launch of the 12mm f/1.4 APS-C lens has been delayed!

Sigma lens preorders:
17-40mm f/1.8 at BHphoto, Amazon, Adorama, Fotoerhardt, WexUK.

Viltrox launched the new 85mm f/1.4 FE lens for $598 at BHphoto, Amazon US&EU, Viltroxstore, Pergear.

Here are the first reviews of this promising lens:

Getnavi published the list of the Top 10 best-sellers at Yodobashi (May 16–31, 2025):

Mirrorless cameras:

1. Sony α7C II Zoom Lens Kit
2. Nikon Z50II Double Zoom Kit
3. Sony α7C II Body
4. Sony α1 II Body
5. Nikon Z5II Body
6. Sony ZV-E10 II Double Zoom Lens Kit
7. Canon EOS R10 RF-S18-150 IS STM Lens Kit
8. Canon EOS R50 Double Zoom Kit
9. Nikon Z50II 16-50 VR Lens Kit
10. Fujifilm X-M5 XC15-45mm Lens Kit

Lenses:

1. Sony FE 50‑150 mm F2 GM
2. Canon RF 70‑200 mm F2.8 L IS USM Z
3. Sony FE 70‑200 mm F2.8 GM OSS II
4. Nikon NIKKOR Z 24‑120 mm f/4 S
5. Sony FE 24‑70 mm F2.8 GM II
6. Canon RF 100‑400 mm F5.6‑8 IS USM
7. Sigma 85 mm F1.4 DG DN Art (E‑mount)
8. Sigma 16‑300 mm F3.5‑6.7 DC OS Contemporary (RF)
9. Nikon NIKKOR Z 28‑400 mm f/4‑8 VR
10. Sigma 16‑300 mm F3.5‑6.7 DC OS Contemporary (E‑mount)

Fixed lens cameras:

1. Fujifilm X100VI
2. Panasonic LUMIX TZ99
3. OM SYSTEM Tough TG‑7
4. Canon IXY 650
5. Sony VLOGCAM ZV‑1 II
6. Leica D‑LUX 8
7. Fujifilm GFX 100RF
8. Leica Q3
9. Sony Cyber‑shot RX100 VII (shooting grip kit)
10. Canon PowerShot SX740 HS

And here the list from Kitamura:

Cameras

1. Sony α7C II
2. Sony α7 IV
3. Sony α7 III Zoom Lens Kit
4. Nikon Z5II
5. Sony α7R V
6. Sony ZV-E10 II Double Zoom Lens Kit
7. Fujifilm X-T50
8. Nikon Z50II Double Zoom Kit
9. Sony ZV-E10 Double Zoom Lens Kit
10. Canon EOS R50 V RF-S14-30 IS STM PZ Lens Kit

Lenses

1. Tamron 28-200mm F/2.8-5.6 Di III RXD (Sony E-mount)
2. Sigma 28-70mm F2.8 DG DN Contemporary (Sony E-mount)
3. Tamron 28-75mm F/2.8 Di III VXD G2 (Sony E-mount)
4. Sigma 16-300mm F3.5-6.7 DC OS Contemporary (Canon RF mount)
5. Canon EF 50mm F1.8 STM
6. Sony E 35mm F1.8 OSS
7. Fujifilm XF 23mm F1.4 R LM WR
8. Sony E 70-350mm F4.5-6.3 G OSS
9. Sigma 16-300mm F3.5-6.7 DC OS Contemporary (Fujifilm X-mount)
10. Fujifilm XF 16-55mm F2.8 R LM WR II

You save up to $150 on all Viltrox E-mount lenses sold by BHphoto (Click here).

Here are a few images of the Sigma 17-40mm f/1.8 APS-C lens that will be announced in June 17.

Sigma lens preorders (open on June 17)
17-40mm f/1.8 at BHphoto, Amazon, Adorama, Fotoerhardt, WexUK.
12mm f/1.4 at BHphoto, Amazon, Adorama, Fotoerhardt, WexUK.

Global shipments of cameras by Japanese manufacturers increased by 23% in April. A surprising spike that accelerated after the good sales in Q1. Don’t really know what is driving this. There are reports about the Nikon Z5II selling hot in Japan but this can’t be the only reason. Let’s see if this trend continues in the coming months. But I would definitely say that all manufacturers can look forward to a brighter future.

Sony A1 Mark ii: 3 features CHANGED MY MIND!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Illuminate Wedding Photographs with Versatile Outdoor Lighting (Explora)
Best Storage Solution for Creators: Cloud Storage vs SSD vs HDD (42West)
Yongnuo 45mm F1.8 DA Art review by SonyAlphaBlog
Improve your street photography composition in 10 minutes (George Holden).
All About Photography with Jean Cazals (Red35).
The Sony FX2 Has Arrived, A Cinematographer’s Companion (42West)
The Hidden Power of a Compact Camera (Explora)

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