Sony expects significant decrease of digital camera sales due the earthquake damage at Kumamoto

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Sony released their forecast report which includes the Kumamoto damage estimation. And we have bad news to report:

  1. Sony estimated the impact from the quake on its image sensor and digital camera operations would total 105 billion yen this business year.
  2. Significant decreases in sales of digital cameras and broadcast- and professional-use products, including sales decrease resulting from a delay in the supply of components due to 2016 Kumamoto earthquake.
  3. In addition, Sony decided to terminate the development and manufacturing of high-functionality camera modules for external sale, the mass production of which was being prepared at the Kumamoto Technology Center, as a result of a reconsideration of the strategy of this business from a long-term perspective. Approximately 30 billion yen in expense is expected to be incurred due to this termination.

While we have no solid info yet…I guess that we can expect many Sony cameras like the rumored A99II or A9 to be announced much later than originally planed. Just like it happened with the A68 North America launch that got delayed by over 2 months.

I als wonder what exactly Sony means that they will “terminate the development and manufacturing of high-functionality camera modules for external sale“. Any idea?

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Bildschirmfoto 2016-05-24 um 11.11.13

Forecast files:
Earnings Release: http://www.sony.net/SonyInfo/IR/library/fr/20160524_sony.pdf
Presentation Slides: http://www.sony.net/SonyInfo/IR/library/fr/20160524_sonypre.pdf

via Image Sensor World.

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Cinematic wedding video by Tang Chi with his interview for PXW-FS5 | Sony Professional

A7RmkII autofocus test (Dario Cannone).
Filmmaking Test: How Format Size Affects Your Focal Length (Explora).
comparison between the RX1RII, A7RII with the 35 2.8 and 35 1.4 (Sony.be).
Review: Sigma MC-11 Adapter (thePhoBlographer).
The RX100M3 in Myanmar (Stockografie).
A68 review at Optyczne.
Commlite CM-ENF-E(1) Firmware Update Demo (Youtube).
Sony a6300 vs Canon 7DII Comparison (Thatcameraguy).

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REVIEW: Sigma 30mm f/1.4 “Contemporary” Lens (Sony E-Mount & Micro 4/3)

2016 Roundup: Consumer Long Zoom Compacts (Dpreview).
Hands-on Review: The GigaPan EPIC Robotic Camera Mount (Explora).
Zeiss Batis & A7RmkII pt 2 (Dario Cannone).
Portraits with the Lensbaby Twist 60 Optic (Youtube).
Tiger sharks with the A7s & Atomos Shogun (SonyAlphaForum).
The Sony FE85mm G Master. Answered prayers? (DearSusans).

John:BMX FS7 + a7sii video 1,000 likes in a day johnhicksfilm: https://www.youtube.com/watch?v=OVFZK-slHos

Juan:I run a photography meet-up group in Southern California region and we have a large community of Sony shooters. This interview by Matt Mangham (www.landoflightandshadow.com) for his latest Analog Stories series. I think the Sony community will enjoy! We mix our love of photography with our love for beer and get together bi-weekly at local breweries to discuss camera gear, projects, network and meet like-minded creatives!
Our IG: www.instagram.com/beersandcameras
The Video:
https://vimeo.com/166273533

This week SAR readers photos selection.


Sergei Gavrilov‎
A7R2 + GM 2.8 24-70 FE
http://sergiogavrilov.livejournal.com

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read more

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Have you seen Vienna at Night? | Shot on Sony a6300

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Anonymous:here’s a handy & free FocusBracket app for Sony cameras available here: https://github.com/obs1dium/. Works better than Sony’s own Bracket Pro.

Frank:I would love to get featured on your blog: my work is at www.Frankapollonio.com. Shoot all sony a7 & a7rii

David:Here is an a7R flatlay https://digitronav.com/repair/camcorder-repair/sony-alpha-repair/

Sony Tidbits…


Sony DSC-RX1RM2 Review | John Sison

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Mike:A video submission from Omaha Fashion Week shot a couple days after I got the a7sii https://www.youtube.com/watch?v=ybWhZrnVHO0″

Leslie:Hi there, I shot this with my Sony A7RII, the 55mm f/1.8 FE lens and a SLR magic anamorphoto lens, no cropping pixels. Wanted to share it with you: https://www.youtube.com/watch?v=ku9IYqfaX3A

Harry:I’m from Hong Kong, I am a Sony user and SonyAlphaRumors follower. I’ve written a RX1RII review (in Chinese): http://wp.me/p3J5ks-ZV

Ankur: Hello. Here’s a film I shot on Sony RX100 IV…. https://youtu.be/ToGLnuvZWic

Sam:https://www.youtube.com/watch?v=kQ4T6uaRbyA Fast-focusing and 4K-shooting test with Alpha a6300 from Sony

Steven:This year’s Trinidad carnival video: https://www.youtube.com/watch?v=PhZDhDcestI

Emanuele:I just want to share a video that I shooted in thailand during christmas with my sony A7s with 24-240 and jupiter8. https://www.youtube.com/watch?v=h3cX5h8EtOo
I hope you’ll like it