Sony Tidbits…(A6000 firmware update intro video by Gary Fong).


Sony A6000 Firmware Update to 2.0

Venus Optics Introduces The Ultra-Wide-Angle Macro Lens and Flexible Macro Flash (BHphoto Explora).
Your top 3 favorite Legacy Lenses (SonyAlphaForum).
Sony FE 24-240mm f/3.5-6.3 OSS Review (Photographyblog).
Samyang 100mm f/2.8 ED 1:1 Macro Lens Hands-On (ePhotozine).
Two flashes for Sony Manual and TTL by Paul Gero.
Flying with a wingsuit through a 2 meter wide cave (TheNakedCamera).

Sony Interview at Imaging Resource: DSLR market is shrinking. 4K market is growing crazy fast.

Bildschirmfoto-2015-06-10-um-19.51.25-700x452

Imaging Resource interviewed Mike Fasulo, Neal Manowitz and Toshifumi Okuda from Sony. Here are some key highlights of the interview:

1) DSLR market declinging: “So we see one of the challenges we have, as we were sharing last night, is that the DSLR market’s declining.”

2) 4K: “You’re looking at your personal creative work on a 4K monitor, there’s nothing more spectacular than that. You want to see a mom smile, just put her child in 4K on a television.”. Further there is a “Crazy-fast adoption for 4K TVs (4K is a really big deal)

3) Mirrorless is growing (but more slowly in USA): “if we look at the mirrorless market, it’s growing significantly. It’s been growing for years in Asia as well, but there’s quite unique differences, right? In the US market, as Mike pointed out, bigger is better.”

4) DSLR vs Mirrorless: “What’s exciting is simply that you can capture an image that you could have never captured before. You can do things that you couldn’t have done before. Forget about the technology, whether it happens to be mirrorless or DSLR, that’s not the real win here. What’s happening is that the technology enables you to do something special.”

5) System cameras vs Smartphones: “We’re competing against how we convince customers to come back to the imaging world. Everybody seems to feel good enough with a smartphone camera, but that’s not necessarily the case.”

6) Sony-Olympus partnership: “for now, I will say there is no impact or an influence in terms of the Digital Imaging product concerned”

7) High Frame rate on new cameras: “High frame rate is an area where it doesn’t show up as high in terms of the voice from the customer, but we see the opportunity. And there’s been many times in our history where there is that imagination, that ability and the conviction to go after that market, right?”

8) A7rII and A-mount lenses: “On the Sony A7R II, the technology lends to everything we were talking about upstairs, with the better focusing and the ability for it to now use A-mount glass as if it was native glass. And that’s a big benefit, especially for someone that’s already invested in A-mount cameras and their lens technologies. So there’s a huge value there.”

Imaging Resource conslusion is:

Bottom line, nothing’s ever a given in the camera business, and ongoing success is never assured. But Sony seems to have developed a set of successful strategies, has a good understanding of where their strengths lie, and shows no sign of letting up any time soon. Stay tuned; there’s never been a better time to be a photographer, and Sony certainly seems poised to do their part in continuing to let the good times roll :-)

A7rII preorder list:
In USA: at Amazon, BHphoto, AdoramaSonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DEUK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

A7rII case:
Gariz leather case in [shoplink 39113 ebay]Black (Click here)[/shoplink], [shoplink 39108 ebay]Camel (Click here)[/shoplink], [shoplink 39110 ebay]Orange (Click here)[/shoplink], [shoplink 39111 ebay]Brown (Click here)[/shoplink] and [shoplink 39112 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Gariz Alcantara case in [shoplink 39094 ebay]Black (Click here)[/shoplink] and [shoplink 39095 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Lim’s case in [shoplink 39107 ebay]Black (Click here)[/shoplink], [shoplink 39102 ebay]Brown (Click here)[/shoplink], [shoplink 39103 ebay]Red (Click here)[/shoplink], [shoplink 39104 ebay]Yellow (Click here)[/shoplink], [shoplink 39105 ebay]Navy Blue (Click here)[/shoplink] and [shoplink 39106 ebay]Khaki (Click here)[/shoplink]. Also available on Amazon US (Click here).

iFixit shows us the “naked” A7rII. Fascinating…and complex!

Image courtesy: iFixit.

iFixit ripped apart the new Sony A7rII camera. It’s quite fascinating to see how the camera is made! There is a lot of tech and features on this camera packed into a very small body. That’s also why the repairability Score is only 4 out of 10 (10 is easiest to repair).

And Thurtlepower.com tested if the new A7rII is good enough for wedding photograpy use:

“So how do I rate the Sony a7RM2 as a camera for weddings? In short it’s great.”

As easy as that :)

For EU readers: Today Gold Box deal on Sandisk cards and Wallimex lens for Sony at Amazon Germany (Click here and scroll the horizontal deal bar).

A7rII preorder list:
In USA: at Amazon, BHphoto, AdoramaSonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DEUK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

A7rII case:
Gariz leather case in [shoplink 39113 ebay]Black (Click here)[/shoplink], [shoplink 39108 ebay]Camel (Click here)[/shoplink], [shoplink 39110 ebay]Orange (Click here)[/shoplink], [shoplink 39111 ebay]Brown (Click here)[/shoplink] and [shoplink 39112 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Gariz Alcantara case in [shoplink 39094 ebay]Black (Click here)[/shoplink] and [shoplink 39095 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Lim’s case in [shoplink 39107 ebay]Black (Click here)[/shoplink], [shoplink 39102 ebay]Brown (Click here)[/shoplink], [shoplink 39103 ebay]Red (Click here)[/shoplink], [shoplink 39104 ebay]Yellow (Click here)[/shoplink], [shoplink 39105 ebay]Navy Blue (Click here)[/shoplink] and [shoplink 39106 ebay]Khaki (Click here)[/shoplink]. Also available on Amazon US (Click here).

Yole prediction paper: Sony will further increase the sensor quality advantage over the competition!

With the new A7rII Sony made a new step forward to increase their sensor quality advantage over the competition. And as soon as Sony will give us real 14bit RAW we will be able to squeeze out some more performance out of it! Yes that’s me again making some push on Sony :)

What can we expect from the future Sony sensor development? Pierre Cambou from Yole Development is sure Sony will increase the technological advantage over the competition:

“Yole forecasts that the CIS industry will reach $10B this year, with Sony remaining the undisputed world leader –mainly at image sensor level, but gaining strong momentum at camera module level too. And what will Sony’s $4B be used for? Probably to increase capacity, enhance R&D efforts, and further widen the gap between its competitors. It may also be used in applications that will generate a firm lead in automotive, and to develop sensing technologies for consumer and automotive applications. With this bold financing move, Sony is leveraging its leading technology position and demonstrating the confidence it has in its products, its technology, and its future.

Sony’s success story has or will have many consequences on the competition:
1) We already heard that Fuji will use a new Sony APS-C sensor on the X-PRO 2 which is rumored to be released in early 2016.
2) Nikon lost the exclusivity on new Sony FF sensors. I don’t know how Nikon will react to this
3) Also Pentax is rumored to use Sony sensor on their Pentax FF camera coming this fall.
4) Canon…yes Canon…what the heck will they do?

via MirrorlessRumors.

Running now: Live streaming about the Sony A7rII at Adorama.

You can follow the Adorama Live Streaming by hitting the play button on top!

A7rII preorder list:
In USA: at Amazon, BHphoto, AdoramaSonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DEUK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

A7rII case:
Gariz leather case in [shoplink 39113 ebay]Black (Click here)[/shoplink], [shoplink 39108 ebay]Camel (Click here)[/shoplink], [shoplink 39110 ebay]Orange (Click here)[/shoplink], [shoplink 39111 ebay]Brown (Click here)[/shoplink] and [shoplink 39112 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Gariz Alcantara case in [shoplink 39094 ebay]Black (Click here)[/shoplink] and [shoplink 39095 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Lim’s case in [shoplink 39107 ebay]Black (Click here)[/shoplink], [shoplink 39102 ebay]Brown (Click here)[/shoplink], [shoplink 39103 ebay]Red (Click here)[/shoplink], [shoplink 39104 ebay]Yellow (Click here)[/shoplink], [shoplink 39105 ebay]Navy Blue (Click here)[/shoplink] and [shoplink 39106 ebay]Khaki (Click here)[/shoplink]. Also available on Amazon US (Click here).

EISA awards for the 90mm FE and Sony A7II cameras.

Bildschirmfoto 2015-08-17 um 13.01.31

Like any year websites report about those new EISA awards. Sony won two of them with the 90mm FE and Sony A7II. And just like any year these kind of awards look like made in a way that every company gets a price in at least one of the many categories. Yeah, I guess companies need that award logo to promote their brand in stores.

Photographyblog reviewed the 90mm FE lens and writes:

It delivers outstanding sharpness in the centre of the frame almost throughout its aperture range and it also doesn’t suffer from distortion even when shooting in the RAW format. It offers quite fast and reliable auto-focusing on the new A7R II that we tested it with, plus intuitive manual focusing thanks to the push/pull collar and an outstanding level of build quality given the budget price – it’s even usefully weather-tight too.

90mm links:
In USA at Amazon, Adorama, BHphoto, [shoplink 37938 ebay]eBay US (Click here)[/shoplink].
In Europe at [shoplink 37991 ebay]Fotomundus[/shoplink], Amazon Germany, Sony Germany, Sony UK, Sony FR, Sony IT, Sony ES, Sony NL, Sony BE, Sony AT, Sony CH, Sony SE, Sony FI, Sony NO, Sony PT.
In Asia at Digitalrev, Sony Australia.

For UK readers:
You have a big Gold Box deal on the Zeiss 16-70mm E-mount lens at Amazon UK (Click here and than scroll the horizontal bar).

 

Personal note: Need more time to answer your mails. New Baby is here (and my A7rII too).

A7rII_baby

On Saturday I received two new babies. One is a real baby (a daughter) and one is my own new Sony A7rII :)

The reason I am disclosing this personal event is that my mail box is exploding with messages I didn’t answer yet. And the next few days I will keep not answering most of your messages to spend more time with my newborn. So please excuse me for the next 1-2 weeks if I do not answer you. I will catch up by end of this month. Some sources also hinted to me a Sony announcement is not far away so I will still work on the rumor front to get some info about the new cameras and lenses.

First personal A7rII test: I used the A7rII for the first time on Saturday night when my baby was born. I will not post these images for obvious privacy reasons. But I want to say having a silent shutter was super! And so the ability to shoot 4K videos! I loved the new EVF and it made it very easy for me to manually focus with my favorite lens which is the [shoplink 39461 ebay]Canon FD 55mm f/1.2[/shoplink]. A personal thanks to Sony for creating a camera capable to shoot such beautiful images and videos.

The present I would like to get from readers :)
I do plan to improve the communication and utility of my social networks. And I would like you to subscribe my network to not miss any SAR news also useful because of the extra info I share through them:
RSS feed: http://www.sonyalpharumors.com/feed/
Facebook: https://www.facebook.com/sonyalpharumors
Twitter: https://twitter.com/SonyAlphaRumors
GooglePlus: https://plus.google.com/104216500156717934391/posts

There is also also a newsletter:
[wysija_form id=”1″]

And our new forum:
http://www.sonyalphaforum.com/

Thanks for your patience! Wish you all a Good Day! :)

P.S.: Message to real sources and Sony itself: Of course a nice present would be to get some real new camera and lens rumors :)

A7rII preorder list:
In USA: at Amazon, BHphoto, AdoramaSonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DEUK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

A7rII case:
Gariz leather case in [shoplink 39113 ebay]Black (Click here)[/shoplink], [shoplink 39108 ebay]Camel (Click here)[/shoplink], [shoplink 39110 ebay]Orange (Click here)[/shoplink], [shoplink 39111 ebay]Brown (Click here)[/shoplink] and [shoplink 39112 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Gariz Alcantara case in [shoplink 39094 ebay]Black (Click here)[/shoplink] and [shoplink 39095 ebay]Red (Click here)[/shoplink]. Also available on Amazon US (Click here).
Lim’s case in [shoplink 39107 ebay]Black (Click here)[/shoplink], [shoplink 39102 ebay]Brown (Click here)[/shoplink], [shoplink 39103 ebay]Red (Click here)[/shoplink], [shoplink 39104 ebay]Yellow (Click here)[/shoplink], [shoplink 39105 ebay]Navy Blue (Click here)[/shoplink] and [shoplink 39106 ebay]Khaki (Click here)[/shoplink]. Also available on Amazon US (Click here).