Sony A7rII is now in Stock at BestBuy. Cool image of 300 A7rII boxes :)

[shoplink 39078 ebay][/shoplink]

At the moment of writing this we have a couple of A7rII in Stock:
In USA at [shoplink 39078 ebay]BestBuy eBay (Click here)[/shoplink], BestBuy (Click here). In Germany at Fotomundus.

Of course the Stock status keeps changing so check these links from time to time:
In USA: at Amazon, BHphoto, Adorama, SonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

And Ringfoto manager Martin Wagner just got his first batch of over 300 boxed A7rII cameras :)

A7rII Gariz case
The current A7II Gariz cases suite perfectly for the A7rII too:
Alcantara case in [shoplink 38168 ebay]Red (Click here)[/shoplink] and [shoplink 38169 ebay]Black (Click here)[/shoplink].
Leather case in [shoplink 38164 ebay]Orange (Click here)[/shoplink], [shoplink 38165 ebay]Red (Click here)[/shoplink], [shoplink 38166 ebay]Black (Click here)[/shoplink] and [shoplink 38167 ebay]Brown (Click here)[/shoplink].
As this is the same A7II case you can buy them all also at Amazon US (Click here).

How to follow SonyAlphaRumors.com on social networks (and a request to those sites taking content from me)

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I would be happy if you join also because there are many sites reposting my content and while that’s ok for me I would like you to get the news first here on the direct source :)

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Thanks!

Sony Tidbits…A7II with huge Nikon 500mm f/4P video test.


Sony A7II 3 Axis IS with Nikon 500mm f/4P and Canon FD200mm f/2.8 (found via SonyAlphaRumors).

Sony wants to raise €3.2 billion so your phone can take better pictures (The42).
Alpha Festival in Berlin (alpha-festival.com).
First shots from FE 2.8/90 Macro G OSS (SonyAlphaForum).
Every photo that you take is a once-in-a-lifetime photo – make it awesome! (TheNakedCamera).
Sony FE 28mm f/2 Review (Photographyblog).
Shogun Firmware Update V6.4 (Atomos).
AX100 review at Cinema5d.

Filipe: “Hi my name is Filipe Abreu, i am from Portugal and Starded a new Channel on YouTube in Portuguese. I don’t know how many users you have that speak this language. I have a lot os Sony stuff and will review another sony cameras and lenses, if you think this is interesting you could share it ;) https://www.youtube.com/watch?v=cdl9OxYkcIA”

Walter: “The address link of the moonlight music video shot with the Sony a7s from Lady B. (alias Roberta Serrati): https://youtu.be/8frSSFTuOsg“

Sony aims to beat Nikon and Canon by focusing on the Full Frame market!

Bildschirmfoto 2015-07-29 um 07.40.08
Image from the Korea A7rII event by Koreatimes

Last Monday Sony had a big A7rII event in Korea. Koreatimes interviewed Sony Korea Manager Bae Ji-hoon and he said:

Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.
We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.

Koreatimes writes that Sony Korea pledged to focus on the full-frame camera market. Expectations are that Sony will seek to outperform Canon and Nikon, adding another blow after its success in the high-end compact camera and entry into the mid-end mirror-less camera segment.

And here are some videos from the event:

Two videos Showing a7rII – Burst and AF-C test
https://www.youtube.com/watch?v=TAzAlw6Kg_0
https://www.youtube.com/watch?v=IvotUOQiU78

And some from Korean a7rII event ( don’t understand a word)
https://www.youtube.com/watch?v=ZwhZrbZtv2c
https://www.youtube.com/watch?v=-mp0ZiN5ooM
https://www.youtube.com/watch?v=yyr3Ck1Jb68

A7rII preorder list:
In USA: at Amazon, BHphoto, Adorama, SonyStore US, FocusCamera, Uniquephoto.
In Europe at Sony DE, UK, FR, IT, ES, NL, BE, CH, AT, SE, FI, NO, PT. Wex UK.
In Asia at Digitalrev, CameraPro.

Thanks Matt!
via Dpreview.

This week SAR readers photos selection.


Tissana Kijsanayotin‎
Surfers
Sony NEX-5N + E 35mm f1.8 OSS
More of my work @ www.iamtk.xyz

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

Read more

Sony Store US will close on August 28…forever!

Bildschirmfoto 2015-08-01 um 07.35.51

Sony decided to close their online store on August 28. Full info can be read here: store.sony.com. All preorders will be fulfilled but from August 28 they will no more sell Sony products on their online site. I am yet not 100% sure but I also heard the same thing could happen in Sony European Stores soon too.

The reason for that is that Sony changed their sales strategy. They made big partnerships with major retailers and they feel it’s best for them to sell the products through them. I am not sure if that is a wise decision. But I certainly am not a marketing guy.

Sony books highest Q1 profit since 2007. Also forecasts it will sell more cameras than expected!

forecast
Sony is boldly black to black and booked the highest Q1 profit since 2007!  You can read the full new financial report here: sony.net/SonyInfo/IR/library/er.html. And there is also very good news on the digital camera business front: Sony revised the forecast and expects an “increase in unit sales of digital cameras”. It’s the first time since many years that I read that Sony expects to sell more “units”! The merit likely goes to the new RX, HX and E-mount cameras.
Reminder for German readers: Today you save 10% on the following lenses by using the coupon code “SONYALPHA7″at checkout. The action ends on midnight. Please be sure to select the original Amazon sold item and not a third party reseller from the following links:
Zeiss 55mm f/1.8 FE lens (Click here).
Zeiss 35mm f/2.8 FE lens (Click here).
Zeiss 16-35mm f/4.0 FE lens (Click here).
Zeiss 24-70mm f/4.0 FE lens (Click here).
Sony 70-200mm f/4.0 FE lens (Click here).