A second reliable source independently just confirmed bits of the Sony camera roadmap I got last week. This means I am a bit more confident that the roadmap could be correct. Tomorrow (August 30) I will be back from hiking and post a video about this roadmap at 15:00 London time.

Make me a nice favor and be sure to subscribe my new Youtube Channel. You will see the video there at 15:00! ……And teaser, two of the four cameras coming soon are not “regular” photo cameras.

A new source told me about this ongoing debate within Sony Japan (NOTE: This is NOT from a reliable source…so please watch out):

Sony is debating about future of APS-C Cinema Cameras. At the moment there is no plan for any APS-C cine camera. Maybe in the future we will get it but it will be XDCAM line like FS5/FS7 but it will be not targeted to compete with Cinema Line. But that’s vision of future. Till 2025 we won’t get any APS-C cinema camera.

Overall I think Sony is missing out on the APS-C strategy. Fuji is taking the lion share coin this segment and I think cameras like the A7000 (A7 body with APS-C sensor and A1 alike features) could have a big impact!

One of my bets sources (Thanks!) with nickname Q… sent me a roadmap about the Sony cameras. I can only reply him trough the official blog. My question to you…any info about lenses? Thanks ;)

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P.S.: To my readers, I will first try to double check the info I got before to post it on SAR.

This is the leaked image of the soon to be announced new LA-VE2 MonsterAdapter (V to E-mount). On the image you see the Minolta 400mm Reflex lens on the Sony A7c. No info on pricing yet.

Yongnuo said that the 20mm f/1.8 FE lens is going to be announced by end 2022.

via Asobinet

Til the Corona outbreak Sony regularly organized Kando events in late August. And they always were combined with new product announcements.  I don’t’ know if this will be still the case this time. We heard from first time sources that there might be an announcement on September 5th (see leaked image of new teleconverters).  All I know with good confidence is that this is what we should get soon:

• New A7rV (on market in October)
• New ZV E-mount camera
• New E-mount camcorder
• There are also a couple of new lenses coming in late 2022.

This week Tamron will announce this new new Tamron 20-40mm F/2.8 Di III VXD lens!

This is the press text Google translated from the original Japanese Text:

This new lens is currently the most compact and lightest in its category. In addition, it opens up new video possibilities for its users.

The 20-40mm F2.8, TAMRON’s latest innovation, is an unparalleled fast-aperture standard zoom lens that’s easy to carry for both stills and video. The Sony E-mount lens is designed for full-frame mirrorless cameras, and is made in such a spirit that it is also ideal for everyday use. From 20mm to 40mm in the normal focus range, the ultra-wide angle is the smallest and lightest in its class.

The 20-40mm F/2.8 delivers beautiful performance throughout the zoom range and is great for stills as well as vlogs and other video content. The lens features TAMRON VXD (Voice-coil eXtreme-torque Drive), a SAR AF drive system using a linear motor focus mechanism. The VXD boasts excellent quietness and agile performance, and achieves high-speed and high-precision auto focus. With a MOD (Minimum Object Distance) function of just 0.17m and a wide-angle lens with a maximum magnification ratio of 1:3.8, the lens provides exceptional close-up shooting capabilities. In addition, it also offers an additional mode of wide-angle macro photography.

Key features of the TAMRON 20-40mm F/2.8 Di III VXD

Its outstanding features include its fast F2.8 aperture, compact size and extremely versatile 20-40 mm zoom range.
The 20-40mm F/2.8 was brought to the design table by TAMRON for the purpose of creating a new and innovative zoom lens. The main purpose of this is to add a compact, easily portable lens to the colorful arsenal of TAMRON lenses.
It is unique in its category not only with its impressive zoom range and brightness value, but also with its weight of only 86.5 mm and 365 g. The longest zoom distance is 40mm, offering a normal focus range that is practical for everyday photography, portraits and food photography. While the 20mm focal length allows users to enjoy a wide range of photography, including stunning and powerful natural landscapes. They do require the unique ultra-wide-angle perspective, which cannot be expressed so easily with a StAndaRd zoom lens with a fast aperture starting at 24mm.

Videos, vlogs and other online content

The compact and lightweight 20-40mm F2.8 offers excellent handling, which delivers the expected quality even when accessories such as a camera handle or gimbal stabilizer are attached to it. You won’t miss a single shot with this lens, you can capture everything from street video, to landscapes while traveling, to selfies with a wide background.

Additional features:
– High image quality in a compact and lightweight body
– TAMRON VXD linear motor for high AF speed and accuracy
– Take wide macro shots: MOD 0.17m and 1:3.8 maximum zoom ratio in the wide angle
– Fast zoom (the rotation curve of the zoom ring is only 65°)
– TAMRON Lens UtilityTM software for setting the focus ring function and firmware updates.
– New design with better texture and scratch resistance
– 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
– User-friendly features (moisture-resistant construction and fluorine coating)
– Compatible with many camera-specific functions, including fast hybrid AF and Eye AF.