CONFIRMED: Sony teases the launch of the new PTZ E-mount camera!

A couple of hours ago I told you that Sony would announce four new E-mount cameras within the next 2 months. And shortly after Sony published this teaser for a September 6th E-mount announcement!

I will be the first to tell you that this is Sony’s first PTZ E-mount camera (you can find current PTZ cameras here at BH). This is the teaser video:

PTZ cameras are quite expensive robotic tools! I hope “someone” can share me the specs of this new toy ;)

Sony camera roadmap: First a PTZ E-mount camera, then the compact Cine E-mount and then the ZV and A7rIV

Two solid sources told me to expect the following cameras to be announced within the next 2-3 months:

  • First Sony will announce a new PTZ E-mount camera
  • It will be followed shortly after by a new compact, affordable Cine E-mount camera (announcement late September)
  • And then we will finally get the ZV APS-C camera and the A7rIV. Not clear if both cameras will be announced at the same time or at two different events. But there is definitely a product announcement scheduled for early October.

Here is a more detailed talk about the four cameras:

Tomorrow (August 30) at 15:00 London time I will post a roadmap with Sony’s next four cameras (two of them not “regular” photo cameras)

A second reliable source independently just confirmed bits of the Sony camera roadmap I got last week. This means I am a bit more confident that the roadmap could be correct. Tomorrow (August 30) I will be back from hiking and post a video about this roadmap at 15:00 London time.

Make me a nice favor and be sure to subscribe my new Youtube Channel. You will see the video there at 15:00! ……And teaser, two of the four cameras coming soon are not “regular” photo cameras.

Sony is debating about future of APS-C Cinema Cameras?

A new source told me about this ongoing debate within Sony Japan (NOTE: This is NOT from a reliable source…so please watch out):

Sony is debating about future of APS-C Cinema Cameras. At the moment there is no plan for any APS-C cine camera. Maybe in the future we will get it but it will be XDCAM line like FS5/FS7 but it will be not targeted to compete with Cinema Line. But that’s vision of future. Till 2025 we won’t get any APS-C cinema camera.

Overall I think Sony is missing out on the APS-C strategy. Fuji is taking the lion share coin this segment and I think cameras like the A7000 (A7 body with APS-C sensor and A1 alike features) could have a big impact!