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An interesting Sony medium format development rumor…and a poll for Sony engineers and managers.

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Fuji GFX vs Sony A7rII

So far all past Sony medium format rumors from non-verified sources were incorrect. But never the less I am going to publish this because it sounds a bit more “reasonable” and I would like to kickstart a discussion on this:

Many cameras are tested and never brought to market, so this might be the case with this design. I have knowledge of a lens design that uses a new mount that will accommodate the 53×40 sensor and a shorter flange distance.
I would like this mount to come to market, so the more you can poll people on price and design, it will help management here to make the decision.

Of course this isn’t a rumor from our trusted verified sources and that’s why you shouldn’t get too excited about that info yet. But I am certain Sony is considering all options on the table. A couple of considerations:

  1. Sony is super busy with FE lens developement and has yet paused APS-C E-mount and A-mount lens development. A commitment to a new Medium Format system would certainly make not be a good news for those waiting to get new non-FE lenses…
  2. Image quality from Full Frame cameras are already terrific. Do we really need super expensive medium format cameras that are not even “real” medium formats? Note: The 44x33mm sensor used by the Fuji GFX and Hasselblad X1D are barely close to “real” classic medium format sensor size. The sensor is also “only” 1.7x times larger than FF.
  3. The 44x33mm medium format world is a very small niche and already crowded with options (Fuji GFX, Hasselblad X1D, Pentax 645Z, Leica S). So if at all Sony should really go for the much larger 54x40mm sensor?
  4. Probably a RX medium format camera with fixed lens and priced below the current GFX and X1D would be a more unique and sensible proposal?

Here are my two questions to SAR readers  (Discuss the matter below and think a bit before to vote):

Should Sony make a medium format camera of some sort (fixed lens or interchangeable mount?

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The medium format camera should be...

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Hopefully this can help Sony to get a clue about what has to be done…

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