Joe Bressler: I Won An Emmy With A Sony FX3

Director of Photography Joe Bressler shares how he shot an Emmy-winning commercial for Katz’s Delicatessen using minimal gear and a small crew. Despite a tight budget and shooting in a live restaurant, he captured a cinematic ad using only his Sony FX3 and Sony 24–70mm GM lens, along with budget-friendly lights like the Zhiyun Molis G300, Amaran 100x, Amaran F21c, and Amaran 300c. His takeaway? Great storytelling and strong characters matter more than expensive gear.