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It’s now 100% confirmed — a major Sony announcement is on the way!

Viltrox officially confirms their first (35-50mm f/1.4?) zoom lens is in development!

Sony manager about the future Cinema Line products: We want to go beyond expectations for the customers!

There is no new Sony A7sIV coming any time soon…is this the end of the entire “S” lineup?

Just announced: New AstrHori 9mm f/2.8 E Lens

October 30, 2025
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We just got a new lens: The AstrHori 9mm f/2.8 APS-C manual focusing list is available for preorder at BHphoto.

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Here is the definition of the word “rumor” according to Merriam Webster dictionary:

Pronunciation: \ˈrü-mər\
Function: noun
Etymology: Middle English rumour, from Anglo-French, from Latin rumor clamor, gossip; akin to Old English rēon to lament, Sanskrit rauti he roars

Date: 14th century
1: talk or opinion widely disseminated with no discernible source
2: a statement or report current without known authority for its truth
3 archaic : talk or report of a notable person or event

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Rumor classification

RUMOR= Rumor I got from more solid sources (51-90% it’s correct)

WILD RUMOR= Totally unverified and therefore unreliable rumor (10-50% chance it’s correct)

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